A data profile of the people who buy, follow and care about Turkey in Indonesia — modelled from more than twelve digital signal sources. Turkey has an estimated audience of 2,355,255 people in Indonesia.
Turkey has an estimated audience of 2,355,255 people in Indonesia. 52.5% are female, 47.5% are male, average age 34.8. Top brand affinities: Traveloka, Kebaya, FamilyMart, Allkpop, Scholarship.
Top brand affinities include Traveloka, Kebaya, FamilyMart, with strongest over-indexing on Traveloka (2.25× the country average).
Demographically, the Turkey audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Turkey fan in Indonesia is balanced, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for Traveloka.
The key figures that characterise the Turkey profile in Indonesia.
52.5% are female, 47.5% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 34.8 |
| Estimated audience size | 2,355,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Turkey audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 6.4% |
| Turkey | 6.3% |
| Germany | 6.0% |
The strongest cross-interests of the Turkey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longchamp | Fashion & Accessoires | 2.82× | ||
| 02 | Traveloka | Travel & Leisure | 2.25× | ||
| 03 | 7-Eleven | Shopping | 2.17× | ||
| 04 | Primary school | Kids & Family | 2.16× | ||
| 05 | Self-love | Health | 2.15× | ||
| 06 | Used Cars | Cars & Mobility | 2.14× | ||
| 07 | Scholarship | Kids & Family | 2.11× | ||
| 08 | NASDAQ | Business & Career | 2.07× | ||
| 09 | FamilyMart | Shopping | 2.05× | ||
| 10 | Allkpop | Music & Radio | 1.98× | ||
| 11 | romantic comedies | Movies & TV | 1.93× | ||
| 12 | Kebaya | Fashion & Accessoires | 1.89× | ||
| 13 | GitHub | Internet & Social Media | 1.88× | ||
| 14 | Garuda Indonesia | Travel & Leisure | 1.86× | ||
| 15 | Astro (Malaysian satellite television) | Movies & TV | 1.78× | ||
| 16 | Radio | Technology & Electronics | 1.75× | ||
| 17 | Lottery | Games | 1.70× | ||
| 18 | Innovation | Business & Career | 1.70× | ||
| 19 | Maybank | Business & Career | 1.52× | ||
| 20 | Fast fashion | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.51× | |
| Risk Appetite | THRILL | 1.44× | |
| Tradition | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Social Media Usage | JOY | 0.80× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Turkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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