Rascasse Audience Intelligence

Batik Audience in United States

A data profile of the people who buy, follow and care about Batik in United States — modelled from more than twelve digital signal sources. Batik has an estimated audience of 296,172 people in United States.

#13538among Topic in United States#1593in Fashion & Accessoires

The average Batik fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Washington, New York.

Top brand affinities include Malaysia, Group buying, City car, with strongest over-indexing on Malaysia (24.8× the country average).

Demographically, the Batik audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Price Sensitivity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Batik fan in United States is more female, around 32.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Malaysia.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Batik profile in United States.

Audience size
296K
in United States
Gender
70.4%♀
29.6% male
Age
32.8
average years
Country rank
#48693
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Batik fans

70.4% are female, 29.6% are male, average age 32.8.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Batik audience in United States
MetricValue
Female70.4%
Male29.6%
Average age32.8
Estimated audience size296,172
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Batik audience in United States
Age bracketShare%
16-1943%
20-2918%
30-3912%
40-4913%
50+15%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Batik audience comes from United States.

Worldwide audience distribution share by country for Batik
CountryShare
Indonesia49.1%
Malaysia20.3%
United States2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Batik audience in United States is strongest.

Fig. 05

Top regions by affinity

Batik fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K4.23×
02Washington, District of Columbia~2K1.71×
03New York~20K1.43×
04Virginia~10K1.32×
05Hawaii~2K1.29×
06Vermont<1K1.26×
07Oregon~4K1.25×
08Massachusetts~7K1.24×
09Maryland~6K1.19×
10Connecticut~3K1.13×
11Maine~1K1.12×
12Colorado~5K1.10×
13Minnesota~5K1.07×
14Montana<1K1.07×
15California~30K1.06×
16New Hampshire~1K1.04×
17Alaska<1K1.04×
18Illinois~10K1.02×
19New Jersey~7K0.99×
20Wisconsin~4K0.99×
21Pennsylvania~10K0.97×
22Rhode Island<1K0.96×
23Delaware<1K0.95×
24Kansas~2K0.93×
25Nebraska~1K0.90×
26North Carolina~8K0.89×
27Utah~2K0.89×
28South Dakota<1K0.89×
29Missouri~4K0.88×
30Idaho~1K0.87×
31Michigan~7K0.86×
32Iowa~2K0.86×
33New Mexico~1K0.86×
34North Dakota<1K0.86×
35West Virginia~1K0.85×
36South Carolina~4K0.83×
37Georgia~7K0.81×
38Indiana~4K0.80×
39Ohio~7K0.79×
40Texas~20K0.78×
41Arkansas~2K0.78×
42Oklahoma~3K0.77×
43Kentucky~3K0.76×
44Louisiana~3K0.75×
45Arizona~4K0.74×
46Tennessee~4K0.72×
47Nevada~2K0.72×
48Alabama~3K0.70×
49Mississippi~2K0.70×
50Florida~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Batik, United States
0.65×1.00×4.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Batik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Batik audience
#·InterestCategoryAffinity×
01Group buyingShopping31.24×
02MalaysiaTravel & Leisure24.80×
03Astro (Malaysian satellite television)Movies & TV20.00×
04Dakar RallySports20.00×
05City carCars & Mobility18.88×
06Pep GuardiolaSports18.12×
07Mazda6Cars & Mobility16.08×
08RonaldinhoSports13.06×
09Hybrid electric vehicleCars & Mobility12.95×
10Toyota HiluxCars & Mobility10.10×
11Toyota Land CruiserCars & Mobility7.61×
127-ElevenShopping5.82×
13Sustainable energyHome & Garden4.73×
14QVCMovies & TV4.67×
15Renewable energyBusiness & Career3.76×
16Google FlightsTravel & Leisure3.66×
17FedExBusiness & Career3.33×
18Discount storesShopping2.93×
19PinterestInternet & Social Media2.35×
20AirbnbTravel & Leisure2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Batik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Batik audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.26×
SustainabilityBALANCE1.89×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Batik audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
ExtroversionTHRILL0.84×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Batik have in United States?

Batik has an estimated audience of 296,172 people in United States, concentrated in California and Washington.

02

What is the gender split and age of Batik fans?

70.4% of Batik fans are female, 29.6% are male, with an average age of 32.8 years.

03

Which brands do Batik fans like most?

Batik fans show strongest brand affinity for Malaysia (24.8×), Group buying (31.24×), and City car (18.88×) over the country average.

04

Where do Batik fans live in United States?

Batik fans in United States are most concentrated in California (reach ~30K), Washington (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Batik fans also like?

Beyond Batik itself, the audience over-indexes on Group buying (31.24×), City car (18.88×), 7-Eleven (5.82×), and Hybrid electric vehicle (12.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Batik audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Batik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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