A data profile of the people who buy, follow and care about Batik in Indonesia — modelled from more than twelve digital signal sources. Batik has an estimated audience of 5,074,145 people in Indonesia.
Batik has an estimated audience of 5,074,145 people in Indonesia. 64.1% are female, 35.9% are male, average age 33.2. Top brand affinities: Business class, Eye shadow, Concealer, Modest Fashion, Manicure.
Top brand affinities include Business class, Eye shadow, Concealer, with strongest over-indexing on Business class (1.57× the country average).
Demographically, the Batik audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Quality Awareness, Tradition.
The typical Batik fan in Indonesia is more female, around 33.2 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Batik profile in Indonesia.
64.1% are female, 35.9% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 33.2 |
| Estimated audience size | 5,074,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Batik audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 49.1% |
| Malaysia | 20.3% |
| United States | 2.9% |
The strongest cross-interests of the Batik audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subway | Food & Beverages | 2.18× | ||
| 02 | Modest Fashion | Fashion & Accessoires | 1.94× | ||
| 03 | Costume party | Arts & Culture | 1.79× | ||
| 04 | Garden furniture | Home & Garden | 1.73× | ||
| 05 | Experiential gifts | Shopping | 1.73× | ||
| 06 | Concealer | Beauty & Wellness | 1.67× | ||
| 07 | Dishwasher | Home & Garden | 1.62× | ||
| 08 | Coconut oil | Food & Beverages | 1.62× | ||
| 09 | Stevia | Food & Beverages | 1.61× | ||
| 10 | Microwave oven | Home & Garden | 1.60× | ||
| 11 | Tupperware | Home & Garden | 1.60× | ||
| 12 | Eye shadow | Beauty & Wellness | 1.59× | ||
| 13 | Clothes iron | Fashion & Accessoires | 1.59× | ||
| 14 | Business class | Travel & Leisure | 1.57× | ||
| 15 | Pressure cooking | Home & Garden | 1.56× | ||
| 16 | Sustainable energy | Home & Garden | 1.55× | ||
| 17 | Day spa | Beauty & Wellness | 1.53× | ||
| 18 | Children's literature | Literature | 1.53× | ||
| 19 | Manicure | Beauty & Wellness | 1.52× | ||
| 20 | Bulgari | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.41× | |
| Tradition | CONSERVATISM | 1.38× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Extroversion | THRILL | 0.81× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Batik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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