A data profile of the people who buy, follow and care about Child care in Netherlands — modelled from more than twelve digital signal sources. Child care has an estimated audience of 1,604,065 people in Netherlands.
The average Child care fan in Netherlands is 43.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include HEMA, Kruidvat, IKEA, with strongest over-indexing on HEMA (2.12× the country average).
Demographically, the Child care audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Child care fan in Netherlands is more female, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for HEMA.
The key figures that characterise the Child care profile in Netherlands.
76.2% are female, 23.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 43.9 |
| Estimated audience size | 1,604,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 21% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Child care audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.6% |
| Brazil | 5.0% |
Where the Child care audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.26× | |
| 02 | Flevoland | ~50K | 1.08× | |
| 03 | Groningen | ~60K | 1.02× | |
| 04 | Zuid-Holland | ~400K | 1.01× | |
| 05 | Friesland | ~60K | 1.01× | |
| 06 | Drenthe | ~50K | 1.01× | |
| 07 | Zeeland | ~30K | 1.01× | |
| 08 | Overijssel | ~100K | 0.97× | |
| 09 | Limburg | ~100K | 0.97× | |
| 10 | North Brabant | ~200K | 0.94× | |
| 11 | Utrecht | ~100K | 0.94× | |
| 12 | Gelderland | ~200K | 0.93× |
The strongest cross-interests of the Child care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Schattige Babykleertjes | Shopping | 4.56× | ||
| 02 | Infant bodysuit | Kids & Family | 4.25× | ||
| 03 | Kindergarten | Kids & Family | 3.68× | ||
| 04 | Developmental psychology | Health | 3.67× | ||
| 05 | Baby food | Kids & Family | 3.22× | ||
| 06 | Day care | Health | 3.16× | ||
| 07 | Toddler | Kids & Family | 2.76× | ||
| 08 | Primary education | Kids & Family | 2.63× | ||
| 09 | Parenting | Kids & Family | 2.52× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.50× | ||
| 11 | Childhood | Kids & Family | 2.36× | ||
| 12 | Parent | Kids & Family | 2.23× | ||
| 13 | Scapino | Fashion & Accessoires | 2.13× | ||
| 14 | HEMA | Shopping | 2.12× | ||
| 15 | Etos | Health | 2.00× | ||
| 16 | C&A | Shopping | 1.98× | ||
| 17 | Kruidvat | Shopping | 1.79× | ||
| 18 | IKEA | Home & Garden | 1.64× | ||
| 19 | Primark | Shopping | 1.58× | ||
| 20 | Lidl | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.90× | |
| Price Sensitivity | PREMIUM | 1.66× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.61× | |
| Patriotism | CONSERVATISM | 0.62× |
Child care has an estimated audience of 1,604,065 people in Netherlands, concentrated in Zuid-Holland and North Holland.
76.2% of Child care fans are female, 23.8% are male, with an average age of 43.9 years.
Child care fans show strongest brand affinity for HEMA (2.12×), Kruidvat (1.79×), and IKEA (1.64×) over the country average.
Child care fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Child care itself, the audience over-indexes on Kruidvat (1.79×), IKEA (1.64×), Parenting (2.52×), and Etos (2.0×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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