A data profile of the people who buy, follow and care about Airport in Australia — modelled from more than twelve digital signal sources. Airport has an estimated audience of 2,497,907 people in Australia.
Airport has an estimated audience of 2,497,907 people in Australia. 53.8% are female, 46.2% are male, average age 45.1. Top brand affinities: Singapore Airlines, Aldi, Airline, Google Flights, Helicopter.
Top brand affinities include Singapore Airlines, Aldi, Airline, with strongest over-indexing on Singapore Airlines (2.42× the country average).
Demographically, the Airport audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
The typical Airport fan in Australia is balanced, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Singapore Airlines.
The key figures that characterise the Airport profile in Australia.
53.8% are female, 46.2% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 45.1 |
| Estimated audience size | 2,497,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Airport audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 6.7% |
| Brazil | 3.8% |
The strongest cross-interests of the Airport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Japan Airlines | Travel & Leisure | 3.10× | ||
| 02 | British Airways | Travel & Leisure | 2.87× | ||
| 03 | Public security | Politics & Society | 2.68× | ||
| 04 | Singapore Airlines | Travel & Leisure | 2.42× | ||
| 05 | Malaysia Airlines | Travel & Leisure | 2.38× | ||
| 06 | Google Flights | Travel & Leisure | 2.30× | ||
| 07 | Helicopter | Cars & Mobility | 2.26× | ||
| 08 | Cathay Pacific | Travel & Leisure | 2.14× | ||
| 09 | Emirates | Travel & Leisure | 2.04× | ||
| 10 | Airline | Travel & Leisure | 2.02× | ||
| 11 | Wikipedia | Internet & Social Media | 1.85× | ||
| 12 | Employment agency | Business & Career | 1.74× | ||
| 13 | Travel insurance | Travel & Leisure | 1.70× | ||
| 14 | Skyscanner | Travel & Leisure | 1.62× | ||
| 15 | Qatar Airways | Travel & Leisure | 1.59× | ||
| 16 | Aldi | Shopping | 1.56× | ||
| 17 | Innovation | Business & Career | 1.54× | ||
| 18 | Investment management | Business & Career | 1.51× | ||
| 19 | Singapore | Travel & Leisure | 1.51× | ||
| 20 | Wealth management | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.29× | |
| Quality Awareness | PREMIUM | 1.25× | |
| Travelling | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.