A data profile of the people who buy, follow and care about Airport in Colombia — modelled from more than twelve digital signal sources. Airport has an estimated audience of 2,403,892 people in Colombia.
Airport has an estimated audience of 2,403,892 people in Colombia. 50.8% are female, 49.2% are male, average age 38.7. Top brand affinities: Public transport, Rail transport, Used car, Skyscanner, Mineral water.
Top brand affinities include Public transport, Rail transport, Used car, with strongest over-indexing on Public transport (3.61× the country average).
Demographically, the Airport audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Travelling, Career Orientation.
The typical Airport fan in Colombia is balanced, around 38.7 years old, with strong Travelling tendencies and a notable affinity for Public transport.
The key figures that characterise the Airport profile in Colombia.
50.8% are female, 49.2% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 38.7 |
| Estimated audience size | 2,403,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Airport audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 6.7% |
| Brazil | 3.8% |
The strongest cross-interests of the Airport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public transport | Cars & Mobility | 3.61× | ||
| 02 | Air France | Travel & Leisure | 2.71× | ||
| 03 | Max Verstappen | Sports | 2.42× | ||
| 04 | Motorboat | Cars & Mobility | 2.27× | ||
| 05 | Skyscanner | Travel & Leisure | 2.21× | ||
| 06 | United Airlines | Travel & Leisure | 2.03× | ||
| 07 | Ford EcoSport | Cars & Mobility | 2.01× | ||
| 08 | American Airlines | Travel & Leisure | 1.98× | ||
| 09 | Used car | Cars & Mobility | 1.94× | ||
| 10 | Low-cost carrier | Travel & Leisure | 1.92× | ||
| 11 | KLM | Travel & Leisure | 1.86× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.85× | ||
| 13 | Hybrid electric vehicle | Cars & Mobility | 1.82× | ||
| 14 | Robotics | Technology & Electronics | 1.65× | ||
| 15 | Toyota Corolla | Cars & Mobility | 1.64× | ||
| 16 | Rail transport | Travel & Leisure | 1.62× | ||
| 17 | Crystal Palace F.C. | Sports | 1.60× | ||
| 18 | Mineral water | Food & Beverages | 1.56× | ||
| 19 | Career development | Business & Career | 1.55× | ||
| 20 | Automobile repair shop | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.46× | |
| Career Orientation | POWER | 1.44× | |
| Luxury Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Creativity | OPEN | 0.67× | |
| Family Orientation | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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