A data profile of the people who buy, follow and care about Airplane in Australia — modelled from more than twelve digital signal sources. Airplane has an estimated audience of 3,503,055 people in Australia.
Airplane has an estimated audience of 3,503,055 people in Australia. 52.6% are female, 47.4% are male, average age 45.6. Top brand affinities: Wikipedia, Singapore Airlines, Business class, High-net-worth individual, Mission: Impossible.
Top brand affinities include Wikipedia, Singapore Airlines, Business class, with strongest over-indexing on Wikipedia (2.48× the country average).
Demographically, the Airplane audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Airplane fan in Australia is balanced, around 45.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Airplane profile in Australia.
52.6% are female, 47.4% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 45.6 |
| Estimated audience size | 3,503,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Airplane audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Airplane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mission: Impossible | Movies & TV | 4.23× | ||
| 02 | MSC Cruises | Travel & Leisure | 3.31× | ||
| 03 | High-net-worth individual | Business & Career | 3.17× | ||
| 04 | Wikipedia | Internet & Social Media | 2.48× | ||
| 05 | Business class | Travel & Leisure | 2.45× | ||
| 06 | Cathay Pacific | Travel & Leisure | 2.19× | ||
| 07 | Malaysia Airlines | Travel & Leisure | 2.18× | ||
| 08 | Emirates | Travel & Leisure | 2.08× | ||
| 09 | Expedia | Travel & Leisure | 2.04× | ||
| 10 | Ski resort | Travel & Leisure | 2.03× | ||
| 11 | Singapore Airlines | Travel & Leisure | 1.93× | ||
| 12 | Google Flights | Travel & Leisure | 1.90× | ||
| 13 | Helicopter | Cars & Mobility | 1.87× | ||
| 14 | Airline | Travel & Leisure | 1.72× | ||
| 15 | Public security | Politics & Society | 1.70× | ||
| 16 | Skyscanner | Travel & Leisure | 1.69× | ||
| 17 | Van | Cars & Mobility | 1.67× | ||
| 18 | Trivago | Travel & Leisure | 1.60× | ||
| 19 | Innovation | Business & Career | 1.55× | ||
| 20 | Singapore | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.83× | |
| Quality Awareness | PREMIUM | 1.79× | |
| Travelling | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.82× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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