A data profile of the people who buy, follow and care about Airplane in Colombia — modelled from more than twelve digital signal sources. Airplane has an estimated audience of 3,062,016 people in Colombia.
Airplane has an estimated audience of 3,062,016 people in Colombia. 52.0% are female, 48.0% are male, average age 36.1. Top brand affinities: First class travel, Business class, Nonprofit organization, IKEA, Used car.
Top brand affinities include First class travel, Business class, Nonprofit organization, with strongest over-indexing on First class travel (3.44× the country average).
Demographically, the Airplane audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Airplane fan in Colombia is balanced, around 36.1 years old, with strong Quality Awareness tendencies and a notable affinity for First class travel.
The key figures that characterise the Airplane profile in Colombia.
52.0% are female, 48.0% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 36.1 |
| Estimated audience size | 3,062,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Airplane audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Airplane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First class travel | Travel & Leisure | 3.44× | ||
| 02 | Noise-cancelling headphones | Technology & Electronics | 3.26× | ||
| 03 | High-end audio | Technology & Electronics | 3.17× | ||
| 04 | Business class | Travel & Leisure | 2.85× | ||
| 05 | Land Rover | Cars & Mobility | 2.01× | ||
| 06 | Used car | Cars & Mobility | 1.95× | ||
| 07 | Automobile repair shop | Cars & Mobility | 1.88× | ||
| 08 | Bank account | Business & Career | 1.87× | ||
| 09 | Travel insurance | Travel & Leisure | 1.87× | ||
| 10 | Skyscanner | Travel & Leisure | 1.72× | ||
| 11 | Lamborghini | Cars & Mobility | 1.70× | ||
| 12 | Trivago | Travel & Leisure | 1.66× | ||
| 13 | Stock market | Business & Career | 1.62× | ||
| 14 | Mobile banking | Business & Career | 1.61× | ||
| 15 | Porsche | Cars & Mobility | 1.57× | ||
| 16 | Mobile payment | Business & Career | 1.56× | ||
| 17 | IKEA | Home & Garden | 1.55× | ||
| 18 | Retail banking | Business & Career | 1.54× | ||
| 19 | Eyewear | Fashion & Accessoires | 1.54× | ||
| 20 | Nonprofit organization | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.68× | |
| Career Orientation | POWER | 1.91× | |
| Luxury Orientation | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.46× | |
| Social Media Usage | JOY | 0.58× | |
| Price Sensitivity | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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