A data profile of the people who buy, follow and care about Airplane in Switzerland — modelled from more than twelve digital signal sources. Airplane has an estimated audience of 912,532 people in Switzerland.
Airplane has an estimated audience of 912,532 people in Switzerland. 44.8% are female, 55.2% are male, average age 45.4. Top brand affinities: AutoScout24, Lodging, Dogs, Kitchen, Property finder.
Top brand affinities include AutoScout24, Lodging, Dogs, with strongest over-indexing on AutoScout24 (2.02× the country average).
Demographically, the Airplane audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Airplane fan in Switzerland is more male, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Airplane profile in Switzerland.
44.8% are female, 55.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 45.4 |
| Estimated audience size | 912,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Airplane audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 5.9% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Airplane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 3.03× | ||
| 02 | Jaeger-LeCoultre | Fashion & Accessoires | 2.21× | ||
| 03 | Lodging | Travel & Leisure | 2.16× | ||
| 04 | Property finder | Home & Garden | 2.12× | ||
| 05 | Car dealership | Cars & Mobility | 2.07× | ||
| 06 | AutoScout24 | Cars & Mobility | 2.02× | ||
| 07 | Wine tasting | Food & Beverages | 1.98× | ||
| 08 | Summer vacation | Travel & Leisure | 1.96× | ||
| 09 | Greece | Travel & Leisure | 1.84× | ||
| 10 | Volunteering | Politics & Society | 1.82× | ||
| 11 | Business class | Travel & Leisure | 1.70× | ||
| 12 | Backpacking (travel) | Travel & Leisure | 1.70× | ||
| 13 | Luxury real estate | Business & Career | 1.67× | ||
| 14 | Drawing | Home & Garden | 1.64× | ||
| 15 | Take-out | Food & Beverages | 1.59× | ||
| 16 | Kitchen | Home & Garden | 1.57× | ||
| 17 | Musical theatre | Movies & TV | 1.55× | ||
| 18 | Travel photography | Technology & Electronics | 1.54× | ||
| 19 | Dogs | Pets & Animals | 1.53× | ||
| 20 | First class travel | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.70× | |
| Travelling | THRILL | 1.65× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Airplane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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