A data profile of the people who buy, follow and care about Airline in Colombia — modelled from more than twelve digital signal sources. Airline has an estimated audience of 3,674,828 people in Colombia.
Airline has an estimated audience of 3,674,828 people in Colombia. 52.3% are female, 47.7% are male, average age 37.3. Top brand affinities: Avianca, Special Air Service, Copa Airlines, Ravenna, Gol Caracol.
Top brand affinities include Avianca, Special Air Service, Copa Airlines, with strongest over-indexing on Avianca (1.89× the country average).
Demographically, the Airline audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Airline fan in Colombia is balanced, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Avianca.
The key figures that characterise the Airline profile in Colombia.
52.3% are female, 47.7% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 37.3 |
| Estimated audience size | 3,674,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Airline audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 5.0% |
| Italy | 4.0% |
The strongest cross-interests of the Airline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Star Alliance | Travel & Leisure | 2.54× | ||
| 02 | Reconnaissance | Politics & Society | 2.21× | ||
| 03 | Market share | Business & Career | 2.12× | ||
| 04 | Counter-terrorism awareness | Politics & Society | 2.05× | ||
| 05 | Hereford | Travel & Leisure | 2.05× | ||
| 06 | Satellite Internet access | Technology & Electronics | 2.03× | ||
| 07 | Special forces | Politics & Society | 1.95× | ||
| 08 | Avianca | Travel & Leisure | 1.89× | ||
| 09 | British Army | Politics & Society | 1.81× | ||
| 10 | Low-cost carrier | Travel & Leisure | 1.80× | ||
| 11 | Copa Airlines | Travel & Leisure | 1.63× | ||
| 12 | Córdoba Department | Travel & Leisure | 1.62× | ||
| 13 | Itaú Unibanco | Business & Career | 1.59× | ||
| 14 | Espiritu Santo | Travel & Leisure | 1.59× | ||
| 15 | Incentive | Business & Career | 1.58× | ||
| 16 | Special Air Service | Politics & Society | 1.57× | ||
| 17 | Ravenna | Travel & Leisure | 1.55× | ||
| 18 | Positive real numbers | Technology & Electronics | 1.52× | ||
| 19 | Gol Caracol | Movies & TV | 1.51× | ||
| 20 | Lotería | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.20× | |
| Career Orientation | POWER | 1.19× | |
| Risk Appetite | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Individualism | JOY | 0.74× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Airline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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