Rascasse Audience Intelligence

Airline Audience in Switzerland

A data profile of the people who buy, follow and care about Airline in Switzerland — modelled from more than twelve digital signal sources. Airline has an estimated audience of 1,021,021 people in Switzerland.

#349among Topic in Switzerland
#44in Travel & Leisure

The average Airline fan in Switzerland is 42.3 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Top brand affinities include EasyJet, Lufthansa, Business class, with strongest over-indexing on EasyJet (1.82× the country average).

Demographically, the Airline audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Airline fan in Switzerland is balanced, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for EasyJet.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Airline profile in Switzerland.

Audience size
1M
in Switzerland
Gender
45.7%♀
54.3% male
Age
42.3
average years
Country rank
#521
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Airline fans

45.7% are female, 54.3% are male, average age 42.3.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Airline audience in Switzerland
MetricValue
Female45.7%
Male54.3%
Average age42.3
Estimated audience size1,021,021
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Airline audience in Switzerland
Age bracketShare%
16-1911%
20-2919%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Airline audience comes from Switzerland.

Worldwide audience distribution share by country for Airline
CountryShare
United States17.3%
United Kingdom5.0%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airline audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Airline fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~300K1.66×
02Aargau~80K1.33×
03Canton of Bern~100K1.31×
04Canton of St. Gallen~60K1.18×
05Luzern~50K1.16×
06Canton of Geneva~80K1.14×
07Thurgau~30K1.11×
08Basel-City~40K1.10×
09Basel-Landschaft~30K1.09×
10Vaud~100K1.06×
11Solothurn~30K1.05×
12Appenzell Innerrhoden~1K1.05×
13Uri~4K1.03×
14Canton of Glarus~4K1.02×
15Schwyz~20K1.01×
16Canton of Nidwalden~4K1.01×
17Canton of Obwalden~4K1.00×
18Graubünden~20K0.99×
19Appenzell Ausserrhoden~4K0.99×
20Schaffhausen~8K0.98×
21Canton of Zug~10K0.97×
22Jura~7K0.95×
23Valais~40K0.90×
24Neuchatel~20K0.90×
25Fribourg~30K0.89×
26Ticino~30K0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airline audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airline audience
#·InterestCategoryAffinity×
01Singapore AirlinesTravel & Leisure2.34×
02Qatar AirwaysTravel & Leisure2.11×
03Etihad AirwaysTravel & Leisure2.09×
04LufthansaTravel & Leisure1.98×
05Star AllianceTravel & Leisure1.98×
06Commercial pilot licenseTravel & Leisure1.94×
07Wizz AirTravel & Leisure1.93×
08Fixed-wing aircraftCars & Mobility1.88×
09EasyJetTravel & Leisure1.82×
10RyanairTravel & Leisure1.79×
11Turkish AirlinesTravel & Leisure1.77×
12Business classTravel & Leisure1.75×
13Deutsche BahnCars & Mobility1.74×
14KLMTravel & Leisure1.72×
15AircraftCars & Mobility1.71×
16HolidayCheckTravel & Leisure1.70×
17Miles & MoreShopping1.68×
18Air FranceTravel & Leisure1.65×
19AirportTravel & Leisure1.59×
20HelicopterCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airline audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airline audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.12×
Social Media UsageJOY0.95×
TravellingTHRILL0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airline audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Healthy LifestyleBALANCE0.86×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Airline have in Switzerland?

Airline has an estimated audience of 1,021,021 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.

02

What is the gender split and age of Airline fans?

45.7% of Airline fans are female, 54.3% are male, with an average age of 42.3 years.

03

Which brands do Airline fans like most?

Airline fans show strongest brand affinity for EasyJet (1.82×), Lufthansa (1.98×), and Business class (1.75×) over the country average.

04

Where do Airline fans live in Switzerland?

Airline fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Airline fans also like?

Beyond Airline itself, the audience over-indexes on Lufthansa (1.98×), Business class (1.75×), Deutsche Bahn (1.74×), and Aircraft (1.71×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Switzerland

See Airline audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Airline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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