Bali Audience in United States

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Bali has an estimated audience of 4,130,782 people in United States. 58.6% are female, 41.4% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Sales promotion, Brassiere, Billy Bob Thornton, Denpasar.

The average Bali fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Sales promotion, Brassiere, with strongest over-indexing on Beauty (1.61× the country average). Demographically, the Bali audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Bali fans

Demographic split for Bali audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.1
Estimated audience size4,130,782

Audience persona

The typical Bali fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Bali in United States
RegionReachAffinity
California577,1761.27×
Texas347,4540.98×
Florida338,2531.21×
New York286,2551.24×
Georgia152,6541.2×
Illinois150,9141.1×
Pennsylvania135,7920.98×
North Carolina125,9101.01×
New Jersey115,2671.1×
Ohio113,3880.89×
Virginia112,1111.11×
Washington106,8081.29×
Massachusetts106,3281.31×
Michigan103,9910.96×
Arizona96,1461.14×
Maryland85,7601.21×
Colorado74,9521.15×
Tennessee73,5570.89×
Indiana65,4440.87×
Minnesota60,4421.02×
Missouri60,3840.91×
South Carolina58,6190.94×
Wisconsin58,0470.93×
Louisiana52,4310.98×
Alabama51,1290.89×
Oregon50,6561.07×
Nevada45,7471.15×
Connecticut44,3031.07×
Utah42,4671.15×
Kentucky40,4170.78×
Oklahoma35,6460.78×
Hawaii32,1521.81×
Iowa26,5390.78×
Arkansas26,1940.77×
Kansas25,9330.8×
Mississippi25,7410.76×
Idaho21,0501.02×
Washington, District of Columbia17,5581.41×
Nebraska16,5220.8×
New Mexico15,1950.73×
New Hampshire14,6440.9×
Maine12,3710.84×
West Virginia12,2350.64×
Rhode Island11,9890.91×
Montana11,8761.04×
Alaska10,8471.23×
Delaware10,0940.89×
South Dakota6,8010.71×
North Dakota6,4600.76×
Vermont6,1780.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bali audience
BrandAffinityCategory
Beauty1.61×Beauty & Wellness
Sales promotion1.54×Shopping
Brassiere2.54×Food & Beverages
Billy Bob Thornton3.3×Movies & TV
Denpasar12.21×Travel & Leisure
The UPS Store1.61×Shopping
Nordstrom rack1.57×Fashion & Accessoires
Fashion Nova1.57×Shopping
Indonesia2.23×Travel & Leisure
Seminyak15.71×Travel & Leisure
Burlington1.54×Fashion & Accessoires
Lingerie1.59×Fashion & Accessoires
Foundation garment2.43×Fashion & Accessoires
Creative Commons1.52×Technology & Electronics
Quotation1.69×Business & Career
Kuta12.17×Travel & Leisure
TurboTax1.78×Business & Career
Family Dollar1.58×Fashion & Accessoires
Oceania1.94×Travel & Leisure
Canva2.3×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bali audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
SustainabilityBALANCE1.78
TravellingTHRILL1.66
Quality AwarenessPREMIUM1.66
Design AffinityPREMIUM1.62
Sports ActivityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Bali
CountryShare
China15.8%
Indonesia15.0%
Japan8.4%

See Bali audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Bali have in United States?

Bali has an estimated audience of 4,130,782 people in United States, concentrated in California and Texas.

What is the gender split and age of Bali fans?

58.6% of Bali fans are female, 41.4% are male, with an average age of 35.1 years.

Which brands do Bali fans like most?

Bali fans show strongest brand affinity for Beauty (1.61×), Sales promotion (1.54×), and Brassiere (2.54×) over the country average.

Where do Bali fans live in United States?

Bali fans in United States are most concentrated in California (reach 577,176), Texas (reach 347,454), and Florida (reach 338,253). These three regions account for the largest share of the active audience.

What other brands do Bali fans also like?

Beyond Bali itself, the audience over-indexes on Sales promotion (1.54×), Brassiere (2.54×), Billy Bob Thornton (3.3×), and Denpasar (12.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.