Rascasse Audience Intelligence

Bali Audience in United States

A data profile of the people who buy, follow and care about Bali in United States — modelled from more than twelve digital signal sources. Bali has an estimated audience of 4,130,782 people in United States.

#7among Island in United States#568among POI in United States#653in Travel & Leisure

The average Bali fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Sales promotion, Brassiere, with strongest over-indexing on Beauty (1.61× the country average).

Demographically, the Bali audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bali fan in United States is more female, around 35.1 years old, with strong Travelling tendencies and a notable affinity for Beauty.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bali profile in United States.

Audience size
4.1M
in United States
Gender
58.6%♀
41.4% male
Age
35.1
average years
Country rank
#7846
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bali fans

58.6% are female, 41.4% are male, average age 35.1.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Bali audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.1
Estimated audience size4,130,782
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Bali audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Bali audience comes from United States.

Worldwide audience distribution share by country for Bali
CountryShare
China15.8%
Indonesia15.0%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bali audience in United States is strongest.

Fig. 05

Top regions by affinity

Bali fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.72×
02Alaska~10K1.35×
03Massachusetts~100K1.30×
04Washington, District of Columbia~20K1.28×
05Washington~100K1.25×
06California~500K1.18×
07Utah~40K1.17×
08New York~300K1.16×
09Maryland~80K1.15×
10Florida~300K1.13×
11Georgia~100K1.13×
12Colorado~70K1.12×
13Virginia~100K1.09×
14Oregon~50K1.08×
15Nevada~40K1.08×
16Montana~10K1.08×
17Arizona~90K1.07×
18Idaho~20K1.07×
19New Jersey~100K1.04×
20Minnesota~60K1.04×
21Connecticut~40K1.04×
22Illinois~100K1.03×
23North Carolina~100K0.98×
24Louisiana~50K0.98×
25Texas~300K0.97×
26New Hampshire~20K0.96×
27Pennsylvania~100K0.95×
28South Carolina~60K0.95×
29Michigan~100K0.94×
30Rhode Island~10K0.94×
31Wisconsin~60K0.93×
32Vermont~7K0.93×
33Delaware~10K0.91×
34Ohio~100K0.90×
35Missouri~60K0.90×
36Tennessee~70K0.89×
37North Dakota~8K0.89×
38Maine~10K0.88×
39Alabama~50K0.87×
40Indiana~60K0.86×
41Iowa~30K0.84×
42Nebraska~20K0.84×
43South Dakota~8K0.84×
44Arkansas~30K0.82×
45Kansas~30K0.82×
46Kentucky~40K0.81×
47Oklahoma~40K0.80×
48New Mexico~20K0.80×
49Mississippi~30K0.79×
50West Virginia~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Bali, United States
0.71×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bali audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bali audience
#·InterestCategoryAffinity×
01SeminyakTravel & Leisure15.71×
02DenpasarTravel & Leisure12.21×
03KutaTravel & Leisure12.17×
04Billy Bob ThorntonMovies & TV3.30×
05BrassiereFood & Beverages2.54×
06Foundation garmentFashion & Accessoires2.43×
07IndonesiaTravel & Leisure2.23×
08Quinceañera (telenovela)Movies & TV1.96×
09OceaniaTravel & Leisure1.94×
10TurboTaxBusiness & Career1.78×
11QuotationBusiness & Career1.69×
12BeautyBeauty & Wellness1.61×
13The UPS StoreShopping1.61×
14LingerieFashion & Accessoires1.59×
15Family DollarFashion & Accessoires1.58×
16Nordstrom rackFashion & Accessoires1.57×
17Fashion NovaShopping1.57×
18Sales promotionShopping1.54×
19BurlingtonFashion & Accessoires1.54×
20Creative CommonsTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bali audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bali audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.34×
MindfulnessBALANCE1.11×
IndividualismJOY1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bali audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Early Adopter MentalityPOWER0.79×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bali have in United States?

Bali has an estimated audience of 4,130,782 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bali fans?

58.6% of Bali fans are female, 41.4% are male, with an average age of 35.1 years.

03

Which brands do Bali fans like most?

Bali fans show strongest brand affinity for Beauty (1.61×), Sales promotion (1.54×), and Brassiere (2.54×) over the country average.

04

Where do Bali fans live in United States?

Bali fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bali fans also like?

Beyond Bali itself, the audience over-indexes on Sales promotion (1.54×), Brassiere (2.54×), Billy Bob Thornton (3.3×), and Denpasar (12.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Bali audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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