Rascasse Audience Intelligence

Foundation garment Audience in United States

A data profile of the people who buy, follow and care about Foundation garment in United States — modelled from more than twelve digital signal sources. Foundation garment has an estimated audience of 11,537,011 people in United States.

#2030among Topic in United States#159in Fashion & Accessoires

The average Foundation garment fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Corset, Happiness, with strongest over-indexing on Planet Fitness (2.24× the country average).

Demographically, the Foundation garment audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Foundation garment fan in United States is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Planet Fitness.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foundation garment profile in United States.

Audience size
11.5M
in United States
Gender
88.4%♀
11.6% male
Age
41.6
average years
Country rank
#3097
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foundation garment fans

88.4% are female, 11.6% are male, average age 41.6.

Fig. 02

Gender split

88.4%
Female
11.6%
Male
Demographic split for Foundation garment audience in United States
MetricValue
Female88.4%
Male11.6%
Average age41.6
Estimated audience size11,537,011
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Foundation garment audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3923%
40-4925%
50+21%
Fig. 04

Worldwide distribution

47.8%

of the worldwide Foundation garment audience comes from United States.

Worldwide audience distribution share by country for Foundation garment
CountryShare
United States47.8%
United Kingdom7.5%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foundation garment audience in United States is strongest.

Fig. 05

Top regions by affinity

Foundation garment fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.35×
02Vermont~30K1.32×
03North Dakota~30K1.31×
04Montana~40K1.24×
05South Dakota~30K1.24×
06Delaware~40K1.19×
07Maine~50K1.14×
08New Hampshire~50K1.12×
09West Virginia~60K1.10×
10Rhode Island~40K1.10×
11New Mexico~60K1.08×
12Idaho~60K1.07×
13Hawaii~50K1.07×
14Mississippi~100K1.05×
15Nebraska~60K1.04×
16Washington, District of Columbia~40K1.04×
17Arkansas~100K1.01×
18Iowa~90K0.99×
19Kansas~90K0.99×
20Kentucky~100K0.97×
21Louisiana~100K0.96×
22Oklahoma~100K0.96×
23Utah~100K0.95×
24Connecticut~100K0.94×
25Nevada~100K0.94×
26Alabama~100K0.93×
27Oregon~100K0.93×
28South Carolina~200K0.91×
29Missouri~200K0.90×
30Wisconsin~200K0.90×
31Tennessee~200K0.89×
32Indiana~200K0.89×
33Minnesota~100K0.89×
34Maryland~200K0.88×
35Colorado~200K0.88×
36Arizona~200K0.87×
37Massachusetts~200K0.86×
38Washington~200K0.85×
39Michigan~300K0.84×
40New Jersey~200K0.84×
41Virginia~200K0.84×
42North Carolina~300K0.83×
43Ohio~300K0.82×
44Georgia~300K0.82×
45Pennsylvania~300K0.80×
46Illinois~300K0.79×
47Florida~600K0.72×
48New York~500K0.72×
49Texas~700K0.67×
50California~800K0.62×
Fig. 06

Affinity by region

Affinity by region — Foundation garment, United States
0.62×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foundation garment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foundation garment audience
#·InterestCategoryAffinity×
01CorsetFashion & Accessoires5.30×
02Hair ironBeauty & Wellness3.42×
03Diaper bagKids & Family3.21×
04LeggingsFashion & Accessoires2.73×
05Discount storesShopping2.40×
06Planet FitnessSports2.24×
07Nordstrom rackFashion & Accessoires2.15×
08SkirtFashion & Accessoires2.08×
09TrousersFashion & Accessoires2.03×
10Black Friday (shopping)Shopping1.94×
11Shopping mallsShopping1.91×
12HairstyleBeauty & Wellness1.82×
13FragrancesBeauty & Wellness1.80×
14SephoraShopping1.76×
15Skin careBeauty & Wellness1.69×
16Men's clothingFashion & Accessoires1.67×
17Organic foodFood & Beverages1.64×
18HappinessHealth1.60×
19Beauty salonsBeauty & Wellness1.51×
20SpasBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foundation garment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Foundation garment audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.58×
IndulgenceJOY1.54×
ExtroversionTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Foundation garment audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Risk AppetiteTHRILL0.81×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Foundation garment have in United States?

Foundation garment has an estimated audience of 11,537,011 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Foundation garment fans?

88.4% of Foundation garment fans are female, 11.6% are male, with an average age of 41.6 years.

03

Which brands do Foundation garment fans like most?

Foundation garment fans show strongest brand affinity for Planet Fitness (2.24×), Corset (5.3×), and Happiness (1.6×) over the country average.

04

Where do Foundation garment fans live in United States?

Foundation garment fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Foundation garment fans also like?

Beyond Foundation garment itself, the audience over-indexes on Corset (5.3×), Happiness (1.6×), Hair iron (3.42×), and Diaper bag (3.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Foundation garment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Foundation garment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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