Rascasse Audience Intelligence

Foundation garment Audience in Germany

A data profile of the people who buy, follow and care about Foundation garment in Germany — modelled from more than twelve digital signal sources. Foundation garment has an estimated audience of 478,991 people in Germany.

#4784among Topic in Germany#591in Fashion & Accessoires

The average Foundation garment fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Corset, PUDELEK, Old Navy, with strongest over-indexing on Corset (18.84× the country average).

Demographically, the Foundation garment audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Foundation garment fan in Germany is more female, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Corset.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foundation garment profile in Germany.

Audience size
479K
in Germany
Gender
81.4%♀
18.6% male
Age
42.3
average years
Country rank
#12171
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foundation garment fans

81.4% are female, 18.6% are male, average age 42.3.

Fig. 02

Gender split

81.4%
Female
18.6%
Male
Demographic split for Foundation garment audience in Germany
MetricValue
Female81.4%
Male18.6%
Average age42.3
Estimated audience size478,991
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Foundation garment audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4925%
50+25%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Foundation garment audience comes from Germany.

Worldwide audience distribution share by country for Foundation garment
CountryShare
United States47.8%
United Kingdom7.5%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foundation garment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Foundation garment fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~9K1.58×
02Sachsen~30K1.22×
03Nordrhein-Westfalen~100K1.15×
04Niedersachsen~50K1.09×
05Brandenburg~20K1.04×
06Sachsen-Anhalt~10K1.03×
07Schleswig-Holstein~20K1.01×
08Baden-Württemberg~60K0.98×
09Rheinland-Pfalz~20K0.97×
10Bremen~4K0.95×
11Thüringen~10K0.92×
12Mecklenburg-Vorpommern~8K0.92×
13Hamburg~10K0.91×
14Bayern~70K0.87×
15Berlin~20K0.81×
16Hessen~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Foundation garment, Germany
0.80×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foundation garment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foundation garment audience
#·InterestCategoryAffinity×
01PentaxTechnology & Electronics20.00×
02Victoria JusticeMovies & TV20.00×
03ManfrottoTechnology & Electronics20.00×
04Capture OneTechnology & Electronics20.00×
05CorsetFashion & Accessoires18.84×
06Old NavyFashion & Accessoires16.46×
07PUDELEKNews15.51×
08Banana RepublicFashion & Accessoires12.82×
09Andy SambergMovies & TV11.38×
10Dua LipaMusic & Radio8.30×
11EucerinBeauty & Wellness7.01×
12Sports braFashion & Accessoires5.58×
13Health insuranceBusiness & Career5.33×
14BabywalzKids & Family3.82×
15Michael SchumacherSports3.67×
16TrousersFashion & Accessoires2.17×
17Women's clothingFashion & Accessoires2.04×
18VacationsTravel & Leisure1.80×
19NatureHome & Garden1.75×
20AirbnbTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foundation garment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Foundation garment audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
Convenience OrientationPREMIUM1.61×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Foundation garment audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
DIY MentalityTHRILL0.80×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Foundation garment have in Germany?

Foundation garment has an estimated audience of 478,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Foundation garment fans?

81.4% of Foundation garment fans are female, 18.6% are male, with an average age of 42.3 years.

03

Which brands do Foundation garment fans like most?

Foundation garment fans show strongest brand affinity for Corset (18.84×), PUDELEK (15.51×), and Old Navy (16.46×) over the country average.

04

Where do Foundation garment fans live in Germany?

Foundation garment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Foundation garment fans also like?

Beyond Foundation garment itself, the audience over-indexes on PUDELEK (15.51×), Old Navy (16.46×), Pentax (20×), and Victoria Justice (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Foundation garment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Foundation garment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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