Foundation garment Audience in Germany
Foundation garment has an estimated audience of 478,991 people in Germany. 81.4% are female, 18.6% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Homesteading, İlahiler, Škoda Kodiaq, The Hunt (2012 film), Gil Ofarim.
The average Foundation garment fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Homesteading, İlahiler, Škoda Kodiaq, with strongest over-indexing on Homesteading (21× the country average). Demographically, the Foundation garment audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Foundation garment fans
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 42.3 |
| Estimated audience size | 478,991 |
Audience persona
The typical Foundation garment fan in Germany is more female, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Homesteading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,430 | 1.16× |
| Bayern | 66,913 | 0.87× |
| Baden-Württemberg | 65,628 | 1× |
| Niedersachsen | 50,191 | 1.08× |
| Sachsen | 30,185 | 1.28× |
| Hessen | 26,387 | 0.72× |
| Rheinland-Pfalz | 22,285 | 0.93× |
| Schleswig-Holstein | 17,206 | 1× |
| Brandenburg | 15,952 | 1.07× |
| Berlin | 15,546 | 0.73× |
| Saarland | 12,139 | 2.06× |
| Sachsen-Anhalt | 11,360 | 0.92× |
| Thüringen | 10,279 | 0.84× |
| Hamburg | 9,095 | 0.84× |
| Mecklenburg-Vorpommern | 7,266 | 0.79× |
| Bremen | 2,855 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homesteading | 21× | Home & Garden |
| İlahiler | 20× | Literature |
| Škoda Kodiaq | 3.81× | Cars & Mobility |
| The Hunt (2012 film) | 8.02× | Movies & TV |
| Gil Ofarim | 1.84× | Music & Radio |
| Stradivarius | 1.95× | Shopping |
| Home Delivery | 3.29× | Food & Beverages |
| Mae Hong Son Province | 16.79× | Travel & Leisure |
| Anton Hofreiter | 5.88× | Politics & Society |
| Goon | 6.18× | Movies & TV |
| Halsey, Oregon | 10.25× | Travel & Leisure |
| Braun Büffel | 7.8× | Fashion & Accessoires |
| Isay | 12.05× | Shopping |
| The Name of the Rose | 5.27× | Literature |
| Bank account | 1.81× | Business & Career |
| Eckernförde | 3.95× | Travel & Leisure |
| Buenavista (Madrid) | 3.3× | Travel & Leisure |
| Ireen Sheer | 1.54× | Music & Radio |
| Circular Quay | 10.99× | Travel & Leisure |
| Hatten | 2.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.47 |
| Community Orientation | OPEN | 1.38 |
| Sports Activity | POWER | 1.34 |
| Sustainability | BALANCE | 1.32 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.8% |
| United Kingdom | 7.5% |
| Canada | 3.7% |
See Foundation garment audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Foundation garment have in Germany?
Foundation garment has an estimated audience of 478,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Foundation garment fans?
81.4% of Foundation garment fans are female, 18.6% are male, with an average age of 42.3 years.
Which brands do Foundation garment fans like most?
Foundation garment fans show strongest brand affinity for Homesteading (21×), İlahiler (20×), and Škoda Kodiaq (3.81×) over the country average.
Where do Foundation garment fans live in Germany?
Foundation garment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,430), Bayern (reach 66,913), and Baden-Württemberg (reach 65,628). These three regions account for the largest share of the active audience.
What other brands do Foundation garment fans also like?
Beyond Foundation garment itself, the audience over-indexes on İlahiler (20×), Škoda Kodiaq (3.81×), The Hunt (2012 film) (8.02×), and Gil Ofarim (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foundation garment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.