Kuta Audience in United States
Kuta has an estimated audience of 430,324 people in United States. 62.0% are female, 38.0% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Standup paddleboarding, AirAsia, Horoscope, Bali, Lufthansa.
The average Kuta fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Standup paddleboarding, AirAsia, Horoscope, with strongest over-indexing on Standup paddleboarding (16.14× the country average). Demographically, the Kuta audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Kuta fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 39.6 |
| Estimated audience size | 430,324 |
Audience persona
The typical Kuta fan in United States is more female, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Standup paddleboarding.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 65,049 | 1.37× |
| Texas | 38,382 | 1.04× |
| Florida | 36,544 | 1.25× |
| New York | 33,051 | 1.37× |
| Pennsylvania | 17,256 | 1.19× |
| New Jersey | 15,207 | 1.39× |
| Washington | 15,162 | 1.76× |
| Georgia | 14,240 | 1.07× |
| Virginia | 11,978 | 1.14× |
| Illinois | 11,361 | 0.79× |
| North Carolina | 9,974 | 0.77× |
| Arizona | 9,677 | 1.1× |
| Massachusetts | 9,280 | 1.09× |
| Michigan | 9,228 | 0.82× |
| Tennessee | 8,814 | 1.02× |
| Kentucky | 8,242 | 1.53× |
| Ohio | 7,939 | 0.6× |
| Alabama | 7,408 | 1.23× |
| Mississippi | 6,620 | 1.87× |
| Colorado | 6,384 | 0.94× |
| Maryland | 6,177 | 0.83× |
| Oklahoma | 6,151 | 1.29× |
| Louisiana | 5,459 | 0.98× |
| South Carolina | 5,344 | 0.83× |
| Indiana | 5,303 | 0.67× |
| Missouri | 5,094 | 0.73× |
| Connecticut | 4,465 | 1.03× |
| Nevada | 4,278 | 1.03× |
| Minnesota | 3,849 | 0.62× |
| Oregon | 3,644 | 0.74× |
| Utah | 3,319 | 0.86× |
| Wisconsin | 3,262 | 0.5× |
| Hawaii | 2,743 | 1.48× |
| Idaho | 2,616 | 1.21× |
| Arkansas | 2,543 | 0.72× |
| Kansas | 2,349 | 0.69× |
| Iowa | 2,276 | 0.64× |
| West Virginia | 1,967 | 0.98× |
| Washington, District of Columbia | 1,739 | 1.34× |
| New Hampshire | 1,347 | 0.79× |
| New Mexico | 1,338 | 0.62× |
| Nebraska | 1,292 | 0.6× |
| Delaware | 1,198 | 1.01× |
| Maine | 1,147 | 0.74× |
| Montana | 1,120 | 0.94× |
| Alaska | 1,063 | 1.15× |
| Rhode Island | 1,001 | 0.73× |
| Wyoming | 896 | 1.4× |
| North Dakota | 797 | 0.9× |
| South Dakota | 768 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Standup paddleboarding | 16.14× | Sports |
| AirAsia | 51.82× | Travel & Leisure |
| Horoscope | 13.08× | Health |
| Bali | 18.81× | Travel & Leisure |
| Lufthansa | 20× | Travel & Leisure |
| Turkish Airlines | 18.83× | Travel & Leisure |
| Planet Fitness | 4.43× | Sports |
| Malaysia Airlines | 27.78× | Travel & Leisure |
| Ko Samui | 23.07× | Travel & Leisure |
| EDreams | 55.99× | Travel & Leisure |
| Backpacking (travel) | 7.69× | Travel & Leisure |
| Diaper bag | 5.94× | Kids & Family |
| Minnesota Wild | 9.6× | Sports |
| Kia Sportage | 17.49× | Cars & Mobility |
| Group buying | 11.79× | Shopping |
| Day trading | 9.43× | Business & Career |
| Alpine skiing | 5.82× | Sports |
| Lanzarote | 60.82× | Travel & Leisure |
| Disneyland Paris | 8.68× | Travel & Leisure |
| Seychelles | 22.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 8.93 |
| Luxury Orientation | PREMIUM | 4 |
| Risk Appetite | THRILL | 3.06 |
| Sports Activity | POWER | 2.96 |
| Quality Awareness | PREMIUM | 2.24 |
| Sustainability | BALANCE | 2.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 29.0% |
| Australia | 12.5% |
| United States | 11.3% |
See Kuta audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Kuta have in United States?
Kuta has an estimated audience of 430,324 people in United States, concentrated in California and Texas.
What is the gender split and age of Kuta fans?
62.0% of Kuta fans are female, 38.0% are male, with an average age of 39.6 years.
Which brands do Kuta fans like most?
Kuta fans show strongest brand affinity for Standup paddleboarding (16.14×), AirAsia (51.82×), and Horoscope (13.08×) over the country average.
Where do Kuta fans live in United States?
Kuta fans in United States are most concentrated in California (reach 65,049), Texas (reach 38,382), and Florida (reach 36,544). These three regions account for the largest share of the active audience.
What other brands do Kuta fans also like?
Beyond Kuta itself, the audience over-indexes on AirAsia (51.82×), Horoscope (13.08×), Bali (18.81×), and Lufthansa (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kuta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.