Rascasse Audience Intelligence

Kuta Audience in United States

A data profile of the people who buy, follow and care about Kuta in United States — modelled from more than twelve digital signal sources. Kuta has an estimated audience of 430,324 people in United States.

#218among Region in United States#4353among POI in United States#3265in Travel & Leisure

The average Kuta fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lanzarote, Turkish Airlines, Lufthansa, with strongest over-indexing on Lanzarote (102.83× the country average).

Demographically, the Kuta audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Travelling, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kuta fan in United States is more female, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Lanzarote.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kuta profile in United States.

Audience size
430K
in United States
Gender
62.0%♀
38.0% male
Age
39.6
average years
Country rank
#39914
POI in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kuta fans

62.0% are female, 38.0% are male, average age 39.6.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Kuta audience in United States
MetricValue
Female62.0%
Male38.0%
Average age39.6
Estimated audience size430,324
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Kuta audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Kuta audience comes from United States.

Worldwide audience distribution share by country for Kuta
CountryShare
Indonesia28.9%
Australia12.5%
United States11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kuta audience in United States is strongest.

Fig. 05

Top regions by affinity

Kuta fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~7K1.90×
02Kentucky~9K1.60×
03Washington~10K1.42×
04Oklahoma~7K1.39×
05Alabama~8K1.28×
06New Jersey~10K1.27×
07Wyoming<1K1.27×
08Pennsylvania~20K1.25×
09California~60K1.21×
10New York~30K1.16×
11Hawaii~2K1.11×
12Alaska~1K1.10×
13Florida~30K1.08×
14Maine~2K1.06×
15Louisiana~6K1.05×
16Connecticut~5K1.05×
17Washington, District of Columbia~1K1.05×
18Massachusetts~9K1.04×
19Virginia~10K1.03×
20Idaho~2K1.03×
21Arizona~9K1.00×
22Arkansas~4K1.00×
23New Hampshire~2K0.99×
24West Virginia~2K0.98×
25Nevada~4K0.97×
26Delaware~1K0.97×
27South Dakota<1K0.97×
28Georgia~10K0.96×
29Montana~1K0.96×
30North Dakota<1K0.96×
31Texas~40K0.95×
32Utah~4K0.95×
33Tennessee~8K0.93×
34Rhode Island~1K0.93×
35South Carolina~6K0.92×
36Colorado~6K0.90×
37Missouri~6K0.87×
38Nebraska~2K0.87×
39Kansas~3K0.86×
40New Mexico~2K0.86×
41Illinois~10K0.85×
42Michigan~10K0.85×
43Iowa~3K0.85×
44Indiana~7K0.83×
45Oregon~4K0.83×
46Maryland~6K0.82×
47North Carolina~10K0.80×
48Ohio~10K0.78×
49Wisconsin~5K0.73×
50Minnesota~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Kuta, United States
0.73×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kuta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kuta audience
#·InterestCategoryAffinity×
01LanzaroteTravel & Leisure102.83×
02AirAsiaTravel & Leisure38.86×
03EDreamsTravel & Leisure36.47×
04Machinery TraderCars & Mobility36.02×
05Malaysia AirlinesTravel & Leisure22.50×
06Portia de RossiMovies & TV20.72×
07Turkish AirlinesTravel & Leisure20.00×
08LufthansaTravel & Leisure20.00×
09Ko SamuiTravel & Leisure19.38×
10RyanairTravel & Leisure16.80×
11BodrumTravel & Leisure14.71×
12International educationBusiness & Career13.80×
13BaliTravel & Leisure12.17×
14Standup paddleboardingSports9.43×
15Cillian MurphyMovies & TV9.04×
16Minnesota WildSports6.00×
17Backpacking (travel)Travel & Leisure5.73×
18Robert RedfordMovies & TV4.06×
197-ElevenShopping2.90×
20Planet FitnessSports2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kuta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kuta audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL6.92×
Sports ActivityPOWER2.14×
Quality AwarenessPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kuta audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
CreativityOPEN0.96×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kuta have in United States?

Kuta has an estimated audience of 430,324 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kuta fans?

62.0% of Kuta fans are female, 38.0% are male, with an average age of 39.6 years.

03

Which brands do Kuta fans like most?

Kuta fans show strongest brand affinity for Lanzarote (102.83×), Turkish Airlines (20×), and Lufthansa (20×) over the country average.

04

Where do Kuta fans live in United States?

Kuta fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kuta fans also like?

Beyond Kuta itself, the audience over-indexes on Turkish Airlines (20×), Lufthansa (20×), AirAsia (38.86×), and Standup paddleboarding (9.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Kuta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kuta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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