Machinery Trader Audience in United States

Machinery Trader logo

Machinery Trader has an estimated audience of 369,720 people in United States. 18.7% are female, 81.3% are male, average age 40.2. Top regions: Texas, Pennsylvania, Wisconsin. Top brand affinities: Vincent D’Onofrio, Deborah Ann Woll, David Boreanaz, JCB (company), Smartsheet.

The average Machinery Trader fan in United States is 40.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Pennsylvania, Wisconsin. Top brand affinities include Vincent D’Onofrio, Deborah Ann Woll, David Boreanaz, with strongest over-indexing on Vincent D’Onofrio (300.33× the country average). Demographically, the Machinery Trader audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Machinery Trader fans

Demographic split for Machinery Trader audience in United States
MetricValue
Female18.7%
Male81.3%
Average age40.2
Estimated audience size369,720

Audience persona

The typical Machinery Trader fan in United States is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Vincent D’Onofrio.

Top regions in United States

Top regions ranked by reach for Machinery Trader in United States
RegionReachAffinity
Texas15,0160.47×
Pennsylvania10,7670.86×
Wisconsin9,3131.67×
New York9,1100.44×
Illinois8,5480.69×
California8,3830.21×
Minnesota8,2871.56×
Ohio8,0120.7×
Iowa7,6162.5×
Florida7,4710.3×
Missouri7,1651.2×
Indiana6,2690.93×
Michigan6,1270.63×
North Carolina5,7130.51×
Tennessee5,4440.73×
Kentucky4,9851.08×
Georgia4,6490.41×
Nebraska4,4682.41×
Virginia4,1500.46×
Alabama4,0050.78×
Colorado3,7610.65×
Washington3,6920.5×
Arkansas3,6361.19×
Kansas3,5931.23×
Oklahoma3,3900.83×
Massachusetts3,3620.46×
Montana3,0933.02×
South Dakota2,9523.45×
Idaho2,8371.53×
Louisiana2,7820.58×
South Carolina2,6680.48×
Arizona2,6060.35×
Oregon2,5900.61×
New Jersey2,5780.27×
North Dakota2,5603.37×
Mississippi2,4490.8×
Maine2,3241.75×
Utah2,2410.68×
Connecticut2,0080.54×
New Hampshire1,9871.36×
West Virginia1,8681.09×
Maryland1,6820.26×
Wyoming1,3282.42×
New Mexico1,2850.69×
Vermont1,1751.81×
Nevada1,0100.28×
Alaska8801.11×
Hawaii4310.27×
Rhode Island4100.35×
Delaware3030.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machinery Trader audience
BrandAffinityCategory
Vincent D’Onofrio300.33×Movies & TV
Deborah Ann Woll300.33×Movies & TV
David Boreanaz133.8×Movies & TV
JCB (company)90.22×Business & Career
Smartsheet55.79×Technology & Electronics
Rich Kids151.09×Music & Radio
Wine Lovers56.78×Food & Beverages
Portia de Rossi49.71×Movies & TV
Patong151.41×Travel & Leisure
Jimbaran116.79×Travel & Leisure
Compact excavator32.71×Home & Garden
Josh Brolin22.59×Movies & TV
Loader (equipment)20.18×Cars & Mobility
Bulldozer25×Cars & Mobility
Denpasar48.88×Travel & Leisure
Seminyak71.72×Travel & Leisure
AccuWeather7.87×Home & Garden
Nusa Dua93.97×Travel & Leisure
Abigail25×Music & Radio
Excavator12.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machinery Trader audience
TraitClusterScore
Need for SecurityCONSERVATISM2.17
DIY MentalityTHRILL1.91
Career OrientationPOWER1.76
Quality AwarenessPREMIUM1.73
Convenience OrientationPREMIUM1.67
IndividualismJOY1.66

Worldwide distribution

Worldwide audience distribution share by country for Machinery Trader
CountryShare
United States70.5%
Canada5.4%
China4.4%

See Machinery Trader audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Machinery Trader have in United States?

Machinery Trader has an estimated audience of 369,720 people in United States, concentrated in Texas and Pennsylvania.

What is the gender split and age of Machinery Trader fans?

18.7% of Machinery Trader fans are female, 81.3% are male, with an average age of 40.2 years.

Which brands do Machinery Trader fans like most?

Machinery Trader fans show strongest brand affinity for Vincent D’Onofrio (300.33×), Deborah Ann Woll (300.33×), and David Boreanaz (133.8×) over the country average.

Where do Machinery Trader fans live in United States?

Machinery Trader fans in United States are most concentrated in Texas (reach 15,016), Pennsylvania (reach 10,767), and Wisconsin (reach 9,313). These three regions account for the largest share of the active audience.

What other brands do Machinery Trader fans also like?

Beyond Machinery Trader itself, the audience over-indexes on Deborah Ann Woll (300.33×), David Boreanaz (133.8×), JCB (company) (90.22×), and Smartsheet (55.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machinery Trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.