Rascasse Audience Intelligence

Machinery Trader Target Market in United States

A data profile of the people who buy, follow and care about Machinery Trader in United States — modelled from more than twelve digital signal sources. Machinery Trader has an estimated audience of 376,211 people in United States.

#4448among Brand in United States#1163in Cars & Mobility

The average Machinery Trader fan in United States is 40.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Pennsylvania, Wisconsin.

Top brand affinities include Vincent D’Onofrio, Deborah Ann Woll, David Boreanaz, with strongest over-indexing on Vincent D’Onofrio (300.33× the country average).

Demographically, the Machinery Trader audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Machinery Trader fan in United States is more male, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Vincent D’Onofrio.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machinery Trader profile in United States.

Audience size
376K
in United States
Gender
18.7%♀
81.3% male
Age
40.2
average years
Country rank
#42968
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Machinery Trader

18.7% are female, 81.3% are male, average age 40.2.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for Machinery Trader audience in United States
MetricValue
Female18.7%
Male81.3%
Average age40.2
Estimated audience size376,211
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Machinery Trader audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

70.6%

of the worldwide Machinery Trader audience comes from United States.

Worldwide audience distribution share by country for Machinery Trader
CountryShare
United States70.6%
Canada5.4%
China4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machinery Trader audience in United States is strongest.

Fig. 05

Top regions by affinity

Machinery Trader customers by region in United States
#RegionReachAffinity×
01South Dakota~3K3.61×
02North Dakota~3K3.41×
03Montana~3K3.05×
04Iowa~7K2.45×
05Nebraska~5K2.44×
06Wyoming~1K2.19×
07Vermont~1K1.76×
08Wisconsin~9K1.66×
09Maine~2K1.64×
10Idaho~3K1.54×
11Minnesota~8K1.45×
12New Hampshire~2K1.36×
13Missouri~7K1.23×
14Kansas~3K1.19×
15Alaska<1K1.13×
16Arkansas~3K1.10×
17West Virginia~2K1.10×
18Kentucky~5K1.03×
19Indiana~6K0.91×
20Mississippi~3K0.87×
21Pennsylvania~10K0.82×
22Oklahoma~3K0.81×
23New Mexico~1K0.73×
24Tennessee~5K0.72×
25Alabama~4K0.71×
26Ohio~8K0.69×
27Utah~2K0.68×
28Illinois~8K0.65×
29Michigan~6K0.64×
30Colorado~4K0.64×
31Oregon~2K0.59×
32Louisiana~3K0.58×
33Connecticut~2K0.58×
34Rhode Island<1K0.56×
35Delaware<1K0.55×
36South Carolina~3K0.51×
37Hawaii<1K0.51×
38Washington~4K0.50×
39North Carolina~5K0.49×
40Massachusetts~3K0.48×
41Virginia~4K0.47×
42Texas~10K0.45×
43New York~9K0.43×
44Georgia~5K0.41×
45Arizona~3K0.39×
46Nevada~1K0.39×
47Maryland~2K0.33×
48New Jersey~3K0.32×
49Florida~8K0.31×
50California~9K0.21×
Fig. 06

Affinity by region

Affinity by region — Machinery Trader, United States
0.21×1.00×3.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machinery Trader audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machinery Trader audience
#·InterestCategoryAffinity×
01Vincent D’OnofrioMovies & TV300.33×
02Deborah Ann WollMovies & TV300.33×
03PatongTravel & Leisure151.41×
04Rich KidsMusic & Radio151.09×
05David BoreanazMovies & TV133.80×
06JimbaranTravel & Leisure116.79×
07Nusa DuaTravel & Leisure93.97×
08JCB (company)Business & Career90.22×
09SeminyakTravel & Leisure71.72×
10Wine LoversFood & Beverages56.78×
11SmartsheetTechnology & Electronics55.79×
12Portia de RossiMovies & TV49.71×
13DenpasarTravel & Leisure48.88×
14Compact excavatorHome & Garden32.71×
15BulldozerCars & Mobility25.00×
16AbigailMusic & Radio25.00×
17Josh BrolinMovies & TV22.59×
18Loader (equipment)Cars & Mobility20.18×
19ExcavatorCars & Mobility12.78×
20AccuWeatherHome & Garden7.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machinery Trader audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machinery Trader audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.64×
Luxury OrientationPREMIUM1.58×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machinery Trader audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.52×
Convenience OrientationPREMIUM0.53×
TraditionCONSERVATISM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Machinery Trader's target market in United States?

Machinery Trader's target market in United States covers an estimated 376,211 people, concentrated in Texas and Pennsylvania.

02

What is the gender split and age of Machinery Trader customers?

18.7% of the Machinery Trader audience are female, 81.3% are male, with an average age of 40.2 years.

03

Which brands do Machinery Trader fans like most?

Machinery Trader fans show strongest brand affinity for Vincent D’Onofrio (300.33×), Deborah Ann Woll (300.33×), and David Boreanaz (133.8×) over the country average.

04

Where do Machinery Trader fans live in United States?

Machinery Trader fans in United States are most concentrated in Texas (reach ~10K), Pennsylvania (reach ~10K), and Wisconsin (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Machinery Trader fans also like?

Beyond Machinery Trader itself, the audience over-indexes on Deborah Ann Woll (300.33×), David Boreanaz (133.8×), JCB (company) (90.22×), and Smartsheet (55.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Machinery Trader audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Machinery Trader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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