Rascasse Audience Intelligence

Bulldozer Audience in United States

A data profile of the people who buy, follow and care about Bulldozer in United States — modelled from more than twelve digital signal sources. Bulldozer has an estimated audience of 3,654,760 people in United States.

#4542among Topic in United States#318in Cars & Mobility

The average Bulldozer fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Loader (equipment), Abigail, Bobcat Company, with strongest over-indexing on Loader (equipment) (22× the country average).

Demographically, the Bulldozer audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bulldozer fan in United States is more male, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Loader (equipment).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bulldozer profile in United States.

Audience size
3.7M
in United States
Gender
16.5%♀
83.5% male
Age
43.9
average years
Country rank
#8691
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bulldozer fans

16.5% are female, 83.5% are male, average age 43.9.

Fig. 02

Gender split

16.5%
Female
83.5%
Male
Demographic split for Bulldozer audience in United States
MetricValue
Female16.5%
Male83.5%
Average age43.9
Estimated audience size3,654,760
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Bulldozer audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4922%
50+32%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Bulldozer audience comes from United States.

Worldwide audience distribution share by country for Bulldozer
CountryShare
United States23.5%
Brazil6.4%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bulldozer audience in United States is strongest.

Fig. 05

Top regions by affinity

Bulldozer fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.60×
02Texas~400K1.29×
03Alabama~60K1.22×
04Georgia~100K1.21×
05Kentucky~50K1.19×
06Louisiana~50K1.16×
07Arkansas~30K1.16×
08Utah~40K1.15×
09North Carolina~100K1.09×
10Virginia~100K1.09×
11Hawaii~20K1.09×
12South Carolina~60K1.08×
13California~400K1.07×
14Oklahoma~40K1.07×
15Alaska~8K1.05×
16Tennessee~70K1.01×
17Kansas~30K1.01×
18Nebraska~20K1.01×
19Rhode Island~10K1.01×
20Florida~200K1.00×
21Washington~70K1.00×
22Indiana~70K1.00×
23Idaho~20K1.00×
24New York~200K0.99×
25Massachusetts~70K0.99×
26Missouri~60K0.99×
27Connecticut~40K0.99×
28West Virginia~20K0.99×
29Maryland~60K0.97×
30New Mexico~20K0.97×
31North Dakota~7K0.97×
32Pennsylvania~100K0.95×
33New Jersey~90K0.95×
34Nevada~30K0.95×
35Iowa~30K0.95×
36Maine~10K0.93×
37Illinois~100K0.92×
38Michigan~90K0.92×
39New Hampshire~10K0.92×
40Arizona~70K0.90×
41Ohio~100K0.89×
42Oregon~40K0.89×
43South Dakota~7K0.88×
44Wisconsin~50K0.87×
45Washington, District of Columbia~10K0.87×
46Montana~9K0.87×
47Delaware~9K0.87×
48Vermont~6K0.86×
49Colorado~50K0.82×
50Minnesota~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Bulldozer, United States
0.82×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bulldozer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bulldozer audience
#·InterestCategoryAffinity×
01AbigailMusic & Radio33.10×
02Inspector GadgetMovies & TV28.44×
03Backhoe loaderBusiness & Career24.31×
04Compact excavatorHome & Garden23.96×
05Loader (equipment)Cars & Mobility22.00×
06William Levy (actor)Movies & TV21.65×
07Bobcat CompanyHome & Garden18.94×
08Forklift truckCars & Mobility16.84×
09CaterpillarFashion & Accessoires15.11×
10Crane (machine)Business & Career14.49×
11KubotaCars & Mobility12.91×
12Combine harvesterBusiness & Career8.80×
13John DeereCars & Mobility8.26×
14Rural KingHome & Garden8.13×
15TractorCars & Mobility7.00×
16Heavy equipmentHome & Garden6.77×
17WrenchHome & Garden5.36×
18Tractor Supply CompanyShopping5.26×
19HammerHome & Garden4.91×
20AutoZoneCars & Mobility3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bulldozer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bulldozer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.85×
DIY MentalityTHRILL1.81×
PatriotismCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bulldozer audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
ExtroversionTHRILL0.90×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bulldozer have in United States?

Bulldozer has an estimated audience of 3,654,760 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bulldozer fans?

16.5% of Bulldozer fans are female, 83.5% are male, with an average age of 43.9 years.

03

Which brands do Bulldozer fans like most?

Bulldozer fans show strongest brand affinity for Loader (equipment) (22×), Abigail (33.1×), and Bobcat Company (18.94×) over the country average.

04

Where do Bulldozer fans live in United States?

Bulldozer fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bulldozer fans also like?

Beyond Bulldozer itself, the audience over-indexes on Abigail (33.1×), Bobcat Company (18.94×), Compact excavator (23.96×), and Forklift truck (16.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Bulldozer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulldozer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →