Bulldozer Audience in United States

Bulldozer logo

Bulldozer has an estimated audience of 3,654,760 people in United States. 16.5% are female, 83.5% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Loader (equipment), Abigail, Compact excavator, Forklift truck, Caterpillar.

The average Bulldozer fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Loader (equipment), Abigail, Compact excavator, with strongest over-indexing on Loader (equipment) (22× the country average). Demographically, the Bulldozer audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Band

Demographics of Bulldozer fans

Demographic split for Bulldozer audience in United States
MetricValue
Female16.5%
Male83.5%
Average age43.9
Estimated audience size3,654,760

Audience persona

The typical Bulldozer fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Loader (equipment).

Top regions in United States

Top regions ranked by reach for Bulldozer in United States
RegionReachAffinity
California464,5611.16×
Texas414,5551.32×
Florida273,9941.11×
New York210,8711.03×
Georgia140,5281.25×
North Carolina121,5061.1×
Illinois116,2780.96×
Pennsylvania112,6190.92×
Ohio101,4020.9×
Virginia93,7521.05×
Michigan92,8500.97×
New Jersey87,8620.95×
Washington78,4971.07×
Tennessee78,4871.07×
Massachusetts71,6180.99×
Arizona68,4160.92×
Indiana66,9381×
Alabama64,0031.25×
South Carolina60,8561.11×
Missouri60,6251.03×
Maryland56,7500.9×
Louisiana56,5961.2×
Kentucky52,9201.15×
Colorado50,1470.87×
Mississippi48,4171.61×
Wisconsin47,5510.86×
Minnesota44,8550.86×
Oklahoma42,6531.05×
Utah39,6761.21×
Oregon39,2520.94×
Connecticut36,7041×
Arkansas35,0121.16×
Nevada34,2140.97×
Kansas28,9161×
Iowa27,8920.93×
Idaho18,1200.99×
Nebraska17,7710.97×
Hawaii17,2601.1×
New Mexico16,7360.91×
West Virginia15,9320.94×
New Hampshire13,2660.92×
Maine12,4020.95×
Rhode Island9,6520.83×
Washington, District of Columbia9,2030.84×
Delaware7,7670.77×
Alaska7,6430.98×
Montana7,5870.75×
North Dakota6,5900.88×
South Dakota6,1920.73×
Vermont5,2930.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bulldozer audience
BrandAffinityCategory
Loader (equipment)22×Cars & Mobility
Abigail33.1×Music & Radio
Compact excavator23.96×Home & Garden
Forklift truck16.84×Cars & Mobility
Caterpillar15.11×Fashion & Accessoires
Tractor7×Cars & Mobility
Heavy equipment6.77×Home & Garden
William Levy (actor)21.65×Movies & TV
Combine harvester8.8×Business & Career
Crane (machine)14.49×Business & Career
Wrench5.36×Home & Garden
John Deere8.26×Cars & Mobility
Backhoe loader24.31×Business & Career
Inspector Gadget28.44×Movies & TV
Rural King8.13×Home & Garden
AutoZone3.19×Cars & Mobility
Tractor Supply Company5.26×Shopping
Kubota12.91×Cars & Mobility
John Deere (inventor)11.1×Cars & Mobility
Hammer4.91×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bulldozer audience
TraitClusterScore
PatriotismCONSERVATISM1.68
Need for SecurityCONSERVATISM1.54
DIY MentalityTHRILL1.49
Career OrientationPOWER1.34
Quality AwarenessPREMIUM1.23
Pet OwnershipJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Bulldozer
CountryShare
United States23.5%
Brazil6.4%
Australia4.5%

See Bulldozer audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Bulldozer have in United States?

Bulldozer has an estimated audience of 3,654,760 people in United States, concentrated in California and Texas.

What is the gender split and age of Bulldozer fans?

16.5% of Bulldozer fans are female, 83.5% are male, with an average age of 43.9 years.

Which brands do Bulldozer fans like most?

Bulldozer fans show strongest brand affinity for Loader (equipment) (22×), Abigail (33.1×), and Compact excavator (23.96×) over the country average.

Where do Bulldozer fans live in United States?

Bulldozer fans in United States are most concentrated in California (reach 464,561), Texas (reach 414,555), and Florida (reach 273,994). These three regions account for the largest share of the active audience.

What other brands do Bulldozer fans also like?

Beyond Bulldozer itself, the audience over-indexes on Abigail (33.1×), Compact excavator (23.96×), Forklift truck (16.84×), and Caterpillar (15.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulldozer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.