Rascasse Audience Intelligence

Backhoe loader Audience in United States

A data profile of the people who buy, follow and care about Backhoe loader in United States — modelled from more than twelve digital signal sources. Backhoe loader has an estimated audience of 1,167,103 people in United States.

#8155among Topic in United States#1426in Business & Career

The average Backhoe loader fan in United States is 47.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lawn mower, Excavator, Bulldozer, with strongest over-indexing on Lawn mower (13.75× the country average).

Demographically, the Backhoe loader audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Backhoe loader fan in United States is more male, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for Lawn mower.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Backhoe loader profile in United States.

Audience size
1.2M
in United States
Gender
9.6%♀
90.4% male
Age
47.2
average years
Country rank
#21285
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Backhoe loader fans

9.6% are female, 90.4% are male, average age 47.2.

Fig. 02

Gender split

9.6%
Female
90.4%
Male
Demographic split for Backhoe loader audience in United States
MetricValue
Female9.6%
Male90.4%
Average age47.2
Estimated audience size1,167,103
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Backhoe loader audience in United States
Age bracketShare%
16-196%
20-2912%
30-3917%
40-4924%
50+41%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Backhoe loader audience comes from United States.

Worldwide audience distribution share by country for Backhoe loader
CountryShare
United States31.0%
Brazil14.9%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Backhoe loader audience in United States is strongest.

Fig. 05

Top regions by affinity

Backhoe loader fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~30K1.37×
02Texas~100K1.15×
03Rhode Island~4K1.11×
04Massachusetts~30K1.09×
05Hawaii~5K1.09×
06Georgia~40K1.05×
07Utah~10K1.05×
08Connecticut~10K1.04×
09West Virginia~6K1.04×
10Alaska~3K1.04×
11Mississippi~10K1.03×
12New Hampshire~5K1.03×
13Montana~3K1.03×
14North Dakota~2K1.03×
15Pennsylvania~40K1.02×
16New Jersey~30K1.02×
17New Mexico~6K1.02×
18Washington~20K1.00×
19Maryland~20K1.00×
20Nevada~10K1.00×
21Nebraska~6K1.00×
22Delaware~3K1.00×
23Vermont~2K1.00×
24Virginia~30K0.99×
25Arizona~20K0.99×
26Louisiana~10K0.99×
27Kentucky~10K0.99×
28Maine~4K0.98×
29California~100K0.97×
30Indiana~20K0.97×
31Iowa~9K0.97×
32Kansas~9K0.97×
33Idaho~6K0.97×
34Washington, District of Columbia~3K0.97×
35South Dakota~3K0.97×
36North Carolina~30K0.96×
37Arkansas~9K0.96×
38Colorado~20K0.95×
39South Carolina~20K0.95×
40Michigan~30K0.94×
41Oklahoma~10K0.94×
42Illinois~40K0.93×
43Tennessee~20K0.93×
44Alabama~20K0.93×
45Minnesota~20K0.92×
46Wisconsin~20K0.91×
47New York~60K0.90×
48Florida~70K0.89×
49Oregon~10K0.89×
50Ohio~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Backhoe loader, United States
0.88×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Backhoe loader audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Backhoe loader audience
#·InterestCategoryAffinity×
01IvecoCars & Mobility51.76×
02StihlHome & Garden24.46×
03BulldozerCars & Mobility24.31×
04Volvo TrucksCars & Mobility19.76×
05Goodyear Tire and Rubber CompanyCars & Mobility19.43×
06ExcavatorCars & Mobility17.26×
07PeugeotCars & Mobility16.14×
08Lawn mowerHome & Garden13.75×
09BuickCars & Mobility12.24×
10Renewable energyBusiness & Career8.93×
11Rural KingHome & Garden8.80×
12Tractor Supply CompanyShopping8.70×
13LoggingTechnology & Electronics8.65×
14Diesel engineCars & Mobility8.47×
15Sustainable energyHome & Garden7.78×
16Solar energyHome & Garden7.77×
17Dump truckCars & Mobility6.28×
18FedExBusiness & Career5.70×
19Mortgage loansBusiness & Career4.82×
20AutoZoneCars & Mobility3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Backhoe loader audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Backhoe loader audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.71×
Convenience OrientationPREMIUM2.65×
PatriotismCONSERVATISM2.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Backhoe loader audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Healthy LifestyleBALANCE0.58×
MindfulnessBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Backhoe loader have in United States?

Backhoe loader has an estimated audience of 1,167,103 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Backhoe loader fans?

9.6% of Backhoe loader fans are female, 90.4% are male, with an average age of 47.2 years.

03

Which brands do Backhoe loader fans like most?

Backhoe loader fans show strongest brand affinity for Lawn mower (13.75×), Excavator (17.26×), and Bulldozer (24.31×) over the country average.

04

Where do Backhoe loader fans live in United States?

Backhoe loader fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Backhoe loader fans also like?

Beyond Backhoe loader itself, the audience over-indexes on Excavator (17.26×), Bulldozer (24.31×), Renewable energy (8.93×), and Stihl (24.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Backhoe loader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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