Backhoe loader Audience in United States
Backhoe loader has an estimated audience of 1,167,103 people in United States. 9.6% are female, 90.4% are male, average age 47.2. Top brand affinities: Iveco, Lawn mower, Tractor Supply Company, Volvo Trucks, Excavator.
Top brand affinities include Iveco, Lawn mower, Tractor Supply Company, with strongest over-indexing on Iveco (64.9× the country average). Demographically, the Backhoe loader audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Category: Business & Career · Type: Topic
Demographics of Backhoe loader fans
| Metric | Value |
|---|---|
| Female | 9.6% |
| Male | 90.4% |
| Average age | 47.2 |
| Estimated audience size | 1,167,103 |
Audience persona
The typical Backhoe loader fan in United States is more male, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for Iveco.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iveco | 64.9× | Cars & Mobility |
| Lawn mower | 10.25× | Home & Garden |
| Tractor Supply Company | 8.98× | Shopping |
| Volvo Trucks | 24.71× | Cars & Mobility |
| Excavator | 12.88× | Cars & Mobility |
| Bulldozer | 18.46× | Cars & Mobility |
| Diesel engine | 9.49× | Cars & Mobility |
| Peugeot | 18.05× | Cars & Mobility |
| AutoZone | 3.63× | Cars & Mobility |
| Rural King | 8.43× | Home & Garden |
| Kubota | 12.12× | Cars & Mobility |
| Stihl | 12.5× | Home & Garden |
| Auction | 3.62× | Shopping |
| Dump truck | 4.64× | Cars & Mobility |
| Makita | 10× | Home & Garden |
| Logging | 6.01× | Technology & Electronics |
| Advance Auto Parts | 4.1× | Cars & Mobility |
| Estes Express Lines | 22.72× | Cars & Mobility |
| Menards | 3.16× | Home & Garden |
| Lowe's | 2.21× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.94 |
| DIY Mentality | THRILL | 1.69 |
| Patriotism | CONSERVATISM | 1.55 |
| Career Orientation | POWER | 1.38 |
| Quality Awareness | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Brazil | 14.9% |
| Canada | 4.9% |
See Backhoe loader audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Backhoe loader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.