Backhoe loader Audience in United States
Backhoe loader has an estimated audience of 1,167,103 people in United States. 9.6% are female, 90.4% are male, average age 47.2. Top brand affinities: Tech News, Urban Outfitters, ABC 7 Chicago, Historic site, Israel.
Top brand affinities include Tech News, Urban Outfitters, ABC 7 Chicago, with strongest over-indexing on Tech News (22.94× the country average). Demographically, the Backhoe loader audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Category: Business & Career · Type: Topic
Demographics of Backhoe loader fans
| Metric | Value |
|---|---|
| Female | 9.6% |
| Male | 90.4% |
| Average age | 47.2 |
| Estimated audience size | 1,167,103 |
Audience persona
The typical Backhoe loader fan in United States is more male, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for Tech News.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tech News | 22.94× | Technology & Electronics |
| Urban Outfitters | 2.14× | Shopping |
| ABC 7 Chicago | 4.76× | Movies & TV |
| Historic site | 4.51× | Arts & Culture |
| Israel | 2.05× | Travel & Leisure |
| WESH | 4.41× | Movies & TV |
| Keith Stanfield | 5.84× | Movies & TV |
| Alaska | 1.53× | Travel & Leisure |
| Minnesota | 1.51× | Travel & Leisure |
| Emperor Entertainment Group | 9.32× | Business & Career |
| Unique Gifts | 1.68× | Shopping |
| N1 road (South Africa) | 2.8× | Travel & Leisure |
| Keeper (password manager) | 4.02× | Technology & Electronics |
| Sinaloa | 2.21× | Travel & Leisure |
| WFTV | 3.58× | Movies & TV |
| Jesse Plemons | 2× | Movies & TV |
| MK | 2.24× | Music & Radio |
| Birthday Gifts | 1.68× | Kids & Family |
| UK garage | 2.77× | Music & Radio |
| WESH 2 News | 2.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.94 |
| DIY Mentality | THRILL | 1.69 |
| Patriotism | CONSERVATISM | 1.55 |
| Career Orientation | POWER | 1.38 |
| Quality Awareness | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Brazil | 14.9% |
| Canada | 4.9% |
See Backhoe loader audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Backhoe loader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.