Crane (machine) Audience in United States

Crane (machine) has an estimated audience of 3,851,994 people in United States. 20.7% are female, 79.3% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Google Maps, Capital One, Indeed.com, AccuWeather.

The average Crane (machine) fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Google Maps, Capital One, with strongest over-indexing on CarGurus (24.25× the country average). Demographically, the Crane (machine) audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Crane (machine) fans

Demographic split for Crane (machine) audience in United States
MetricValue
Female20.7%
Male79.3%
Average age44.1
Estimated audience size3,851,994

Audience persona

The typical Crane (machine) fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Crane (machine) in United States
RegionReachAffinity
California445,6851.05×
Texas382,3481.15×
Florida274,8121.05×
New York186,5300.87×
Illinois136,8941.07×
Michigan123,6311.23×
Virginia113,1271.21×
Pennsylvania108,6710.84×
Georgia102,5500.86×
Ohio101,8470.86×
North Carolina101,6220.88×
Indiana93,1871.32×
New Jersey77,4520.79×
Missouri75,0221.21×
Washington, District of Columbia74,8966.47×
Washington74,3670.96×
Arizona72,5850.92×
Maryland72,3481.09×
Massachusetts71,2010.94×
Wisconsin64,7481.12×
Tennessee62,3780.81×
South Carolina52,0360.9×
Colorado50,0190.82×
Minnesota49,7690.9×
Alabama49,5500.92×
Louisiana46,0470.93×
Oregon45,5211.03×
Kentucky41,8040.87×
Oklahoma36,9890.86×
Utah32,1640.93×
Connecticut30,7600.8×
Arkansas26,7960.84×
Kansas26,1680.86×
Nevada25,6960.69×
Mississippi24,7740.78×
Iowa24,6010.78×
New Mexico17,2180.89×
Idaho17,1660.89×
Nebraska16,3640.85×
West Virginia13,4730.75×
Hawaii13,3030.8×
New Hampshire11,5810.76×
Maine10,6460.77×
Rhode Island9,1560.75×
Alaska8,9071.08×
Montana8,9060.83×
Delaware7,3540.69×
South Dakota6,4630.73×
North Dakota6,0800.77×
Vermont4,5180.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crane (machine) audience
BrandAffinityCategory
CarGurus24.25×Cars & Mobility
Google Maps13.68×Internet & Social Media
Capital One13×Business & Career
Indeed.com9.45×Business & Career
AccuWeather13.66×Home & Garden
Circle K13.59×Shopping
Enterprise Rent-A-Car10.94×Cars & Mobility
Aaron Rodgers10.82×Sports
Google News9.22×News
Bruce Willis10.93×Movies & TV
DeviantArt9.54×Internet & Social Media
Google Earth13.37×Internet & Social Media
Apple Store9.83×Shopping
Clint Eastwood10.83×Movies & TV
Jeff Bezos13.45×Business & Career
ICloud10.68×Technology & Electronics
Nicolas Cage14.05×Movies & TV
Jason Momoa10.45×Movies & TV
Vistaprint14.19×Business & Career
Margot Robbie10.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crane (machine) audience
TraitClusterScore
PatriotismCONSERVATISM1.71
Need for SecurityCONSERVATISM1.56
DIY MentalityTHRILL1.43
Career OrientationPOWER1.32
Quality AwarenessPREMIUM1.29
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Crane (machine)
CountryShare
United States19.2%
Australia4.3%
United Kingdom4.2%

See Crane (machine) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Crane (machine) have in United States?

Crane (machine) has an estimated audience of 3,851,994 people in United States, concentrated in California and Texas.

What is the gender split and age of Crane (machine) fans?

20.7% of Crane (machine) fans are female, 79.3% are male, with an average age of 44.1 years.

Which brands do Crane (machine) fans like most?

Crane (machine) fans show strongest brand affinity for CarGurus (24.25×), Google Maps (13.68×), and Capital One (13×) over the country average.

Where do Crane (machine) fans live in United States?

Crane (machine) fans in United States are most concentrated in California (reach 445,685), Texas (reach 382,348), and Florida (reach 274,812). These three regions account for the largest share of the active audience.

What other brands do Crane (machine) fans also like?

Beyond Crane (machine) itself, the audience over-indexes on Google Maps (13.68×), Capital One (13×), Indeed.com (9.45×), and AccuWeather (13.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crane (machine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.