Rascasse Audience Intelligence

Crane (machine) Audience in United States

A data profile of the people who buy, follow and care about Crane (machine) in United States — modelled from more than twelve digital signal sources. Crane (machine) has an estimated audience of 3,851,994 people in United States.

#4405among Topic in United States#733in Business & Career

The average Crane (machine) fan in United States is 44.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Excavator, Bulldozer, Logging, with strongest over-indexing on Excavator (11.23× the country average).

Demographically, the Crane (machine) audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crane (machine) fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Excavator.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crane (machine) profile in United States.

Audience size
3.9M
in United States
Gender
20.7%♀
79.3% male
Age
44.1
average years
Country rank
#8282
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crane (machine) fans

20.7% are female, 79.3% are male, average age 44.1.

Fig. 02

Gender split

20.7%
Female
79.3%
Male
Demographic split for Crane (machine) audience in United States
MetricValue
Female20.7%
Male79.3%
Average age44.1
Estimated audience size3,851,994
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Crane (machine) audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Crane (machine) audience comes from United States.

Worldwide audience distribution share by country for Crane (machine)
CountryShare
United States19.2%
Australia4.3%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crane (machine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Crane (machine) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K6.84×
02Missouri~90K1.52×
03Indiana~90K1.31×
04Virginia~100K1.18×
05Michigan~100K1.16×
06Texas~400K1.15×
07Alaska~9K1.15×
08Maryland~70K1.07×
09Wisconsin~60K1.07×
10Florida~300K1.01×
11Illinois~100K1.00×
12California~400K0.98×
13Oregon~40K0.98×
14Washington~70K0.93×
15Louisiana~50K0.93×
16Utah~30K0.93×
17New Mexico~20K0.92×
18Arizona~70K0.91×
19Alabama~50K0.91×
20Massachusetts~70K0.90×
21Idaho~20K0.90×
22Montana~10K0.90×
23Nebraska~20K0.89×
24South Carolina~50K0.88×
25North Dakota~7K0.88×
26Minnesota~50K0.87×
27Kentucky~40K0.86×
28Oklahoma~40K0.86×
29Arkansas~30K0.86×
30Kansas~30K0.86×
31Georgia~100K0.85×
32North Carolina~100K0.85×
33Ohio~100K0.83×
34Mississippi~30K0.83×
35Hawaii~10K0.82×
36New York~200K0.80×
37Colorado~50K0.80×
38South Dakota~7K0.80×
39Pennsylvania~100K0.79×
40Maine~10K0.79×
41Rhode Island~10K0.79×
42Tennessee~60K0.78×
43Connecticut~30K0.78×
44Iowa~20K0.78×
45West Virginia~10K0.78×
46New Hampshire~10K0.78×
47New Jersey~70K0.75×
48Delaware~8K0.73×
49Vermont~5K0.73×
50Nevada~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Crane (machine), United States
0.68×1.00×6.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crane (machine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crane (machine) audience
#·InterestCategoryAffinity×
01FestoolHome & Garden18.78×
02BulldozerCars & Mobility14.49×
03Military pressSports12.54×
04ExcavatorCars & Mobility11.23×
05LoggingTechnology & Electronics7.69×
06Love's Travel Stops & Country StoresShopping6.73×
07Rural KingHome & Garden6.04×
08ChainsawHome & Garden6.00×
09Lawn mowerHome & Garden5.36×
10MotorboatCars & Mobility5.21×
11Tractor Supply CompanyShopping5.01×
12Dump truckCars & Mobility4.76×
13Drill bitHome & Garden3.88×
14Kyle BuschSports3.56×
15Discount TireShopping3.45×
16Hardware storeHome & Garden2.84×
17MenardsHome & Garden2.70×
18AutoZoneCars & Mobility2.45×
19LivestockPets & Animals2.06×
20NatureHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crane (machine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crane (machine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Need for SecurityCONSERVATISM1.80×
Career OrientationPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crane (machine) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crane (machine) have in United States?

Crane (machine) has an estimated audience of 3,851,994 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crane (machine) fans?

20.7% of Crane (machine) fans are female, 79.3% are male, with an average age of 44.1 years.

03

Which brands do Crane (machine) fans like most?

Crane (machine) fans show strongest brand affinity for Excavator (11.23×), Bulldozer (14.49×), and Logging (7.69×) over the country average.

04

Where do Crane (machine) fans live in United States?

Crane (machine) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Crane (machine) fans also like?

Beyond Crane (machine) itself, the audience over-indexes on Bulldozer (14.49×), Logging (7.69×), Tractor Supply Company (5.01×), and Lawn mower (5.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Crane (machine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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