Rascasse Audience Intelligence

Crane (machine) Audience in Germany

A data profile of the people who buy, follow and care about Crane (machine) in Germany — modelled from more than twelve digital signal sources. Crane (machine) has an estimated audience of 652,567 people in Germany.

#4024among Topic in Germany#744in Business & Career

The average Crane (machine) fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dump truck, Liebherr, Würth, with strongest over-indexing on Dump truck (15.53× the country average).

Demographically, the Crane (machine) audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Crane (machine) fan in Germany is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Dump truck.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crane (machine) profile in Germany.

Audience size
653K
in Germany
Gender
14.5%♀
85.5% male
Age
41.5
average years
Country rank
#9398
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crane (machine) fans

14.5% are female, 85.5% are male, average age 41.5.

Fig. 02

Gender split

14.5%
Female
85.5%
Male
Demographic split for Crane (machine) audience in Germany
MetricValue
Female14.5%
Male85.5%
Average age41.5
Estimated audience size652,567
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Crane (machine) audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Crane (machine) audience comes from Germany.

Worldwide audience distribution share by country for Crane (machine)
CountryShare
United States19.2%
Australia4.3%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crane (machine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Crane (machine) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.26×
02Hamburg~20K1.26×
03Thüringen~20K1.24×
04Baden-Württemberg~100K1.11×
05Schleswig-Holstein~30K1.09×
06Sachsen-Anhalt~20K1.06×
07Niedersachsen~70K1.04×
08Brandenburg~20K1.00×
09Bayern~100K0.99×
10Mecklenburg-Vorpommern~10K0.99×
11Nordrhein-Westfalen~100K0.91×
12Hessen~50K0.91×
13Berlin~30K0.89×
14Bremen~5K0.89×
15Rheinland-Pfalz~30K0.83×
16Saarland~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Crane (machine), Germany
0.81×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crane (machine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crane (machine) audience
#·InterestCategoryAffinity×
01LiebherrCars & Mobility16.18×
02Dump truckCars & Mobility15.53×
03CaterpillarFashion & Accessoires9.99×
04HusqvarnaHome & Garden9.75×
05ExcavatorCars & Mobility8.32×
06FertilizerHome & Garden7.98×
07MakitaHome & Garden7.91×
08Construction engineeringBusiness & Career7.80×
09WürthHome & Garden7.64×
10Lawn mowerHome & Garden7.43×
11John DeereCars & Mobility7.36×
12ForestryHome & Garden6.39×
13Solar energyHome & Garden4.09×
14Efficient energy useTechnology & Electronics3.06×
15ADACCars & Mobility2.96×
16Used carCars & Mobility2.89×
17Müller (company)Food & Beverages2.29×
18NatureHome & Garden2.19×
19FamilyKids & Family2.05×
20GermanyTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crane (machine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crane (machine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
DIY MentalityTHRILL1.58×
Need for SecurityCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crane (machine) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.59×
Design AffinityPREMIUM0.63×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crane (machine) have in Germany?

Crane (machine) has an estimated audience of 652,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Crane (machine) fans?

14.5% of Crane (machine) fans are female, 85.5% are male, with an average age of 41.5 years.

03

Which brands do Crane (machine) fans like most?

Crane (machine) fans show strongest brand affinity for Dump truck (15.53×), Liebherr (16.18×), and Würth (7.64×) over the country average.

04

Where do Crane (machine) fans live in Germany?

Crane (machine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Crane (machine) fans also like?

Beyond Crane (machine) itself, the audience over-indexes on Liebherr (16.18×), Würth (7.64×), Solar energy (4.09×), and Forestry (6.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Crane (machine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Crane (machine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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