Construction engineering Audience in Germany
Construction engineering has an estimated audience of 1,367,202 people in Germany. 26.2% are female, 73.8% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: BayWa, Structural engineering, Borussia Dortmund, Electronic engineering, Industrial engineering.
The average Construction engineering fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include BayWa, Structural engineering, Borussia Dortmund, with strongest over-indexing on BayWa (12.13× the country average). Demographically, the Construction engineering audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Construction engineering fans
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 38.9 |
| Estimated audience size | 1,367,202 |
Audience persona
The typical Construction engineering fan in Germany is more male, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for BayWa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,143 | 0.49× |
| Bayern | 121,329 | 0.55× |
| Hessen | 93,505 | 0.9× |
| Baden-Württemberg | 89,825 | 0.48× |
| Niedersachsen | 64,060 | 0.48× |
| Berlin | 48,501 | 0.79× |
| Thüringen | 43,563 | 1.25× |
| Sachsen-Anhalt | 42,309 | 1.19× |
| Rheinland-Pfalz | 40,477 | 0.59× |
| Brandenburg | 37,431 | 0.88× |
| Saarland | 36,685 | 2.19× |
| Mecklenburg-Vorpommern | 35,519 | 1.36× |
| Bremen | 34,651 | 2.96× |
| Sachsen | 33,620 | 0.5× |
| Schleswig-Holstein | 33,092 | 0.67× |
| Hamburg | 21,776 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BayWa | 12.13× | Business & Career |
| Structural engineering | 12.61× | Business & Career |
| Borussia Dortmund | 2.16× | Sports |
| Electronic engineering | 7.72× | Business & Career |
| Industrial engineering | 7.52× | Business & Career |
| Architectural engineering | 10.28× | Business & Career |
| Raab Karcher | 12.19× | Business & Career |
| Construction management | 12.48× | Business & Career |
| Knauf | 16.95× | Business & Career |
| Automobiles | 2.37× | Cars & Mobility |
| AutoScout24 | 2.68× | Cars & Mobility |
| SUVs | 3.12× | Cars & Mobility |
| EBay | 2.35× | Shopping |
| Soccer | 2.13× | Sports |
| Shopping | 1.63× | Shopping |
| Garden | 2.15× | Home & Garden |
| Obi (store) | 2.17× | Shopping |
| Home improvement | 2.31× | Home & Garden |
| Design | 1.7× | Home & Garden |
| Business | 1.77× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.35 |
| DIY Mentality | THRILL | 2.97 |
| Design Affinity | PREMIUM | 2.17 |
| Luxury Orientation | PREMIUM | 1.86 |
| Family Orientation | CONSERVATISM | 1.68 |
| Patriotism | CONSERVATISM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Italy | 4.2% |
| India | 4.1% |
See Construction engineering audiences in other countries
- Construction engineering — United States
- Construction engineering — United Kingdom
- Construction engineering — France
- Construction engineering — Italy
- Construction engineering — Spain
- Construction engineering — Brazil
- Construction engineering — Japan
- Construction engineering — South Korea
- Construction engineering — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Construction engineering have in Germany?
Construction engineering has an estimated audience of 1,367,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Construction engineering fans?
26.2% of Construction engineering fans are female, 73.8% are male, with an average age of 38.9 years.
Which brands do Construction engineering fans like most?
Construction engineering fans show strongest brand affinity for BayWa (12.13×), Structural engineering (12.61×), and Borussia Dortmund (2.16×) over the country average.
Where do Construction engineering fans live in Germany?
Construction engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,143), Bayern (reach 121,329), and Hessen (reach 93,505). These three regions account for the largest share of the active audience.
What other brands do Construction engineering fans also like?
Beyond Construction engineering itself, the audience over-indexes on Structural engineering (12.61×), Borussia Dortmund (2.16×), Electronic engineering (7.72×), and Industrial engineering (7.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Construction engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.