Rascasse Audience Intelligence

Construction engineering Audience in Germany

A data profile of the people who buy, follow and care about Construction engineering in Germany — modelled from more than twelve digital signal sources. Construction engineering has an estimated audience of 1,367,202 people in Germany.

#157among Field of study in Germany#2560among Topic in Germany#445in Business & Career

The average Construction engineering fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BayWa, Structural engineering, Electronic engineering, with strongest over-indexing on BayWa (12.13× the country average).

Demographically, the Construction engineering audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Construction engineering fan in Germany is more male, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for BayWa.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Construction engineering profile in Germany.

Audience size
1.4M
in Germany
Gender
26.2%♀
73.8% male
Age
38.9
average years
Country rank
#4858
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Construction engineering fans

26.2% are female, 73.8% are male, average age 38.9.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for Construction engineering audience in Germany
MetricValue
Female26.2%
Male73.8%
Average age38.9
Estimated audience size1,367,202
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Construction engineering audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Construction engineering audience comes from Germany.

Worldwide audience distribution share by country for Construction engineering
CountryShare
United States13.3%
Italy4.2%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Construction engineering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Construction engineering fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.39×
02Saarland~20K1.26×
03Sachsen-Anhalt~40K1.08×
04Mecklenburg-Vorpommern~30K1.07×
05Thüringen~40K1.06×
06Brandenburg~40K1.00×
07Hessen~100K0.96×
08Rheinland-Pfalz~70K0.95×
09Hamburg~30K0.95×
10Schleswig-Holstein~50K0.94×
11Berlin~60K0.93×
12Sachsen~60K0.89×
13Niedersachsen~100K0.82×
14Baden-Württemberg~100K0.79×
15Bayern~200K0.77×
16Nordrhein-Westfalen~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Construction engineering, Germany
0.71×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Construction engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Construction engineering audience
#·InterestCategoryAffinity×
01KnaufBusiness & Career16.95×
02Structural engineeringBusiness & Career12.61×
03Construction managementBusiness & Career12.48×
04Raab KarcherBusiness & Career12.19×
05BayWaBusiness & Career12.13×
06Architectural engineeringBusiness & Career10.28×
07Electronic engineeringBusiness & Career7.72×
08Industrial engineeringBusiness & Career7.52×
09SUVsCars & Mobility3.12×
10AutoScout24Cars & Mobility2.68×
11AutomobilesCars & Mobility2.37×
12EBayShopping2.35×
13Home improvementHome & Garden2.31×
14Obi (store)Shopping2.17×
15Borussia DortmundSports2.16×
16GardenHome & Garden2.15×
17SoccerSports2.13×
18FIFA World CupSports1.99×
19ShoppingShopping1.63×
20dB’sMusic & Radio1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Construction engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Construction engineering audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.03×
Career OrientationPOWER1.98×
DIY MentalityTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Construction engineering audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
TraditionCONSERVATISM1.00×
ExtroversionTHRILL1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Construction engineering have in Germany?

Construction engineering has an estimated audience of 1,367,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Construction engineering fans?

26.2% of Construction engineering fans are female, 73.8% are male, with an average age of 38.9 years.

03

Which brands do Construction engineering fans like most?

Construction engineering fans show strongest brand affinity for BayWa (12.13×), Structural engineering (12.61×), and Electronic engineering (7.72×) over the country average.

04

Where do Construction engineering fans live in Germany?

Construction engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Construction engineering fans also like?

Beyond Construction engineering itself, the audience over-indexes on Structural engineering (12.61×), Electronic engineering (7.72×), Industrial engineering (7.52×), and Architectural engineering (10.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Construction engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Construction engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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