Knauf Audience in Germany
Knauf has an estimated audience of 435,954 people in Germany. 54.1% are female, 45.9% are male, average age 41.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Livemusic, DeWalt, Renovation, Hygiene, Tagesschau.
The average Knauf fan in Germany is 41.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Livemusic, DeWalt, Renovation, with strongest over-indexing on Livemusic (3.25× the country average). Demographically, the Knauf audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Manufacturing company
Demographics of Knauf fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 41.6 |
| Estimated audience size | 435,954 |
Audience persona
The typical Knauf fan in Germany is balanced, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 134,698 | 1.92× |
| Nordrhein-Westfalen | 107,741 | 1.13× |
| Baden-Württemberg | 79,923 | 1.34× |
| Hessen | 46,570 | 1.4× |
| Niedersachsen | 36,347 | 0.86× |
| Rheinland-Pfalz | 24,486 | 1.12× |
| Berlin | 18,269 | 0.94× |
| Sachsen | 17,412 | 0.81× |
| Schleswig-Holstein | 11,406 | 0.73× |
| Sachsen-Anhalt | 10,979 | 0.97× |
| Hamburg | 9,593 | 0.97× |
| Thüringen | 9,317 | 0.84× |
| Brandenburg | 9,314 | 0.69× |
| Saarland | 5,920 | 1.11× |
| Mecklenburg-Vorpommern | 4,213 | 0.51× |
| Bremen | 2,454 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 3.25× | Music & Radio |
| DeWalt | 7.82× | Home & Garden |
| Renovation | 2.83× | Home & Garden |
| Hygiene | 3.06× | Beauty & Wellness |
| Tagesschau | 1.68× | Movies & TV |
| Vacations | 2.42× | Travel & Leisure |
| Family | 1.68× | Kids & Family |
| Aluminium | 4.11× | Home & Garden |
| Makita | 5.37× | Home & Garden |
| Self care | 2.74× | Health |
| Transfermarkt | 2.16× | Sports |
| Stuttgart | 2.51× | Travel & Leisure |
| Obi (store) | 1.6× | Shopping |
| Construction engineering | 5.98× | Business & Career |
| Ryobi | 11.84× | Cars & Mobility |
| Kitchenware | 2.86× | Home & Garden |
| Home improvement | 1.68× | Home & Garden |
| Industrial engineering | 4.14× | Business & Career |
| North Rhine-Westphalia | 1.88× | Travel & Leisure |
| Google News | 2.9× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.14 |
| Quality Awareness | PREMIUM | 1.82 |
| Design Affinity | PREMIUM | 1.44 |
| Family Orientation | CONSERVATISM | 1.34 |
| Luxury Orientation | PREMIUM | 1.32 |
| Need for Security | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.6% |
| Italy | 9.8% |
| France | 8.1% |
See Knauf audiences in other countries
More Manufacturing company audiences in Germany
- Taurus (manufacturer) (2,150,602)
- Blue Bird Corporation (64,270)
- Victaulic (34,768)
- Winnebago Industries (30,324)
- Ingersoll Rand (21,366)
Frequently asked questions
How many fans does Knauf have in Germany?
Knauf has an estimated audience of 435,954 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Knauf fans?
54.1% of Knauf fans are female, 45.9% are male, with an average age of 41.6 years.
Which brands do Knauf fans like most?
Knauf fans show strongest brand affinity for Livemusic (3.25×), DeWalt (7.82×), and Renovation (2.83×) over the country average.
Where do Knauf fans live in Germany?
Knauf fans in Germany are most concentrated in Bayern (reach 134,698), Nordrhein-Westfalen (reach 107,741), and Baden-Württemberg (reach 79,923). These three regions account for the largest share of the active audience.
What other brands do Knauf fans also like?
Beyond Knauf itself, the audience over-indexes on DeWalt (7.82×), Renovation (2.83×), Hygiene (3.06×), and Tagesschau (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knauf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.