Knauf Target Market in Germany
A data profile of the people who buy, follow and care about Knauf in Germany — modelled from more than twelve digital signal sources. Knauf has an estimated audience of 398,469 people in Germany.
The average Knauf fan in Germany is 39.2 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Construction engineering, Nature, Würth, with strongest over-indexing on Construction engineering (16.95× the country average).
Demographically, the Knauf audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Knauf fan in Germany is more male, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Construction engineering.
At a glance
The key figures that characterise the Knauf profile in Germany.
Search interest · 12-month trend
Customer demographics of Knauf
36.2% are female, 63.8% are male, average age 39.2.
Gender split
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 39.2 |
| Estimated audience size | 398,469 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 18% |
Geography
Where the Knauf audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.87× | |
| 02 | Hessen | ~40K | 1.39× | |
| 03 | Baden-Württemberg | ~70K | 1.32× | |
| 04 | Saarland | ~5K | 1.14× | |
| 05 | Rheinland-Pfalz | ~20K | 1.12× | |
| 06 | Nordrhein-Westfalen | ~90K | 1.10× | |
| 07 | Sachsen-Anhalt | ~10K | 1.08× | |
| 08 | Thüringen | ~10K | 1.01× | |
| 09 | Hamburg | ~9K | 0.97× | |
| 10 | Berlin | ~20K | 0.92× | |
| 11 | Sachsen | ~20K | 0.88× | |
| 12 | Niedersachsen | ~30K | 0.86× | |
| 13 | Bremen | ~3K | 0.85× | |
| 14 | Schleswig-Holstein | ~10K | 0.77× | |
| 15 | Brandenburg | ~9K | 0.76× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Knauf audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Construction engineering | Business & Career | 16.95× | ||
| 02 | Ryobi | Cars & Mobility | 12.36× | ||
| 03 | Makita | Home & Garden | 5.99× | ||
| 04 | DeWalt | Home & Garden | 5.86× | ||
| 05 | Husqvarna | Home & Garden | 5.83× | ||
| 06 | Würth | Home & Garden | 5.73× | ||
| 07 | Drill bit | Home & Garden | 4.68× | ||
| 08 | Lawn mower | Home & Garden | 4.29× | ||
| 09 | Industrial engineering | Business & Career | 4.25× | ||
| 10 | Terraced house | Home & Garden | 2.83× | ||
| 11 | Efficient energy use | Technology & Electronics | 2.72× | ||
| 12 | Kitchenware | Home & Garden | 2.60× | ||
| 13 | Solar energy | Home & Garden | 2.57× | ||
| 14 | Nature | Home & Garden | 2.51× | ||
| 15 | Vacations | Travel & Leisure | 2.24× | ||
| 16 | Renovation | Home & Garden | 2.17× | ||
| 17 | Hornbach | Shopping | 1.82× | ||
| 18 | Family | Kids & Family | 1.77× | ||
| 19 | German language | Politics & Society | 1.74× | ||
| 20 | Home improvement | Home & Garden | 1.59× |
Personality of the Knauf audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.46× | |
| DIY Mentality | THRILL | 1.77× | |
| Need for Security | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Sports Activity | POWER | 0.91× | |
| Price Sensitivity | PREMIUM | 0.91× |
Frequently asked questions
Who is Knauf's target market in Germany?
Knauf's target market in Germany covers an estimated 398,469 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Knauf customers?
36.2% of the Knauf audience are female, 63.8% are male, with an average age of 39.2 years.
Which brands do Knauf fans like most?
Knauf fans show strongest brand affinity for Construction engineering (16.95×), Nature (2.51×), and Würth (5.73×) over the country average.
Where do Knauf fans live in Germany?
Knauf fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Knauf fans also like?
Beyond Knauf itself, the audience over-indexes on Nature (2.51×), Würth (5.73×), Makita (5.99×), and Family (1.77×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Knauf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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