Rascasse Audience Intelligence

Knauf Target Market in United States

A data profile of the people who buy, follow and care about Knauf in United States — modelled from more than twelve digital signal sources. Knauf has an estimated audience of 35,656 people in United States.

#12among Manufacturing company in United States#11519among Brand in United States#6902in Business & Career

The average Knauf fan in United States is 41.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Indiana.

Top brand affinities include Duke Energy, The UPS Store, Phillips 66, with strongest over-indexing on Duke Energy (5.36× the country average).

Demographically, the Knauf audience skews more male with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knauf fan in United States is more male, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Duke Energy.

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Knauf profile in United States.

Audience size
36K
in United States
Gender
41.3%♀
58.7% male
Age
41.9
average years
Country rank
#109544
Brand in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Knauf

41.3% are female, 58.7% are male, average age 41.9.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Knauf audience in United States
MetricValue
Female41.3%
Male58.7%
Average age41.9
Estimated audience size35,656
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Knauf audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Knauf audience comes from United States.

Worldwide audience distribution share by country for Knauf
CountryShare
Germany27.5%
Italy9.7%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knauf audience in United States is strongest.

Fig. 05

Top regions by affinity

Knauf customers by region in United States
#RegionReachAffinity×
01Indiana~3K4.05×
02West Virginia<1K1.66×
03Texas~4K1.46×
04Alabama<1K1.32×
05Georgia~1K1.21×
06Illinois~1K1.15×
07Alaska<1K1.07×
08North Dakota<1K1.07×
09Vermont<1K1.06×
10South Dakota<1K1.05×
11Montana<1K1.02×
12Rhode Island<1K1.00×
13Michigan<1K0.99×
14Washington, District of Columbia<1K0.99×
15Delaware<1K0.99×
16Hawaii<1K0.98×
17New Hampshire<1K0.98×
18Maine<1K0.98×
19Idaho<1K0.97×
20New York~2K0.96×
21Kentucky<1K0.96×
22Nebraska<1K0.96×
23New Mexico<1K0.96×
24Wisconsin<1K0.95×
25Mississippi<1K0.95×
26Arkansas<1K0.95×
27Louisiana<1K0.94×
28Iowa<1K0.94×
29Kansas<1K0.94×
30Ohio~1K0.93×
31South Carolina<1K0.93×
32Oklahoma<1K0.93×
33Utah<1K0.93×
34Oregon<1K0.92×
35Connecticut<1K0.92×
36Nevada<1K0.92×
37Virginia<1K0.91×
38Maryland<1K0.91×
39Colorado<1K0.91×
40Tennessee<1K0.90×
41Minnesota<1K0.90×
42Missouri<1K0.89×
43California~3K0.88×
44North Carolina<1K0.87×
45Arizona<1K0.86×
46Washington<1K0.86×
47Massachusetts<1K0.86×
48New Jersey<1K0.85×
49Pennsylvania<1K0.82×
50Florida~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Knauf, United States
0.81×1.00×4.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knauf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knauf audience
#·InterestCategoryAffinity×
01Phillips 66Business & Career7.45×
02MakitaHome & Garden5.46×
03Duke EnergyHome & Garden5.36×
04CarcareCars & Mobility4.29×
05MasonryHome & Garden4.05×
06ExxonCars & Mobility3.89×
07Family carCars & Mobility3.46×
08Google EarthInternet & Social Media3.34×
09LoggingTechnology & Electronics3.14×
10Modern architectureArts & Culture2.75×
11Hardware storeHome & Garden2.64×
12Discount TireShopping2.48×
13The UPS StoreShopping2.36×
14Property finderHome & Garden2.26×
15MenardsHome & Garden1.72×
16RenovationHome & Garden1.69×
17ApartmentBusiness & Career1.65×
18United States Postal ServiceBusiness & Career1.64×
19AutoZoneCars & Mobility1.56×
20Home AppliancesHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knauf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knauf audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.81×
IndulgenceJOY1.76×
Quality AwarenessPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knauf audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.88×
CreativityOPEN0.89×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Knauf's target market in United States?

Knauf's target market in United States covers an estimated 35,656 people, concentrated in Texas and California.

02

What is the gender split and age of Knauf customers?

41.3% of the Knauf audience are female, 58.7% are male, with an average age of 41.9 years.

03

Which brands do Knauf fans like most?

Knauf fans show strongest brand affinity for Duke Energy (5.36×), The UPS Store (2.36×), and Phillips 66 (7.45×) over the country average.

04

Where do Knauf fans live in United States?

Knauf fans in United States are most concentrated in Texas (reach ~4K), California (reach ~3K), and Indiana (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Knauf fans also like?

Beyond Knauf itself, the audience over-indexes on The UPS Store (2.36×), Phillips 66 (7.45×), Hardware store (2.64×), and Exxon (3.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Manufacturing company audiences in United States

See Knauf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knauf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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