Raab Karcher Audience in Germany
Raab Karcher has an estimated audience of 946,038 people in Germany. 39.2% are female, 60.8% are male, average age 39.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Livemusic, Renovation, Photovoltaic system, Do it yourself (DIY), Tagesschau.
The average Raab Karcher fan in Germany is 39.6 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Livemusic, Renovation, Photovoltaic system, with strongest over-indexing on Livemusic (3.49× the country average). Demographically, the Raab Karcher audience skews more male with an average age of 39.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Raab Karcher fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 39.6 |
| Estimated audience size | 946,038 |
Audience persona
The typical Raab Karcher fan in Germany is more male, around 39.6 years old, with strong DIY Mentality tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 147,987 | 1.15× |
| Bayern | 121,295 | 0.8× |
| Nordrhein-Westfalen | 113,563 | 0.55× |
| Berlin | 94,658 | 2.24× |
| Brandenburg | 91,467 | 3.12× |
| Sachsen | 57,439 | 1.24× |
| Rheinland-Pfalz | 49,196 | 1.04× |
| Hessen | 44,399 | 0.62× |
| Sachsen-Anhalt | 30,663 | 1.25× |
| Mecklenburg-Vorpommern | 25,151 | 1.39× |
| Niedersachsen | 23,923 | 0.26× |
| Thüringen | 20,543 | 0.85× |
| Schleswig-Holstein | 10,208 | 0.3× |
| Hamburg | 8,164 | 0.38× |
| Saarland | 6,219 | 0.54× |
| Bremen | 2,323 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 3.49× | Music & Radio |
| Renovation | 3.09× | Home & Garden |
| Photovoltaic system | 4.76× | Home & Garden |
| Do it yourself (DIY) | 2.08× | Home & Garden |
| Tagesschau | 1.65× | Movies & TV |
| Terraced house | 3.54× | Home & Garden |
| Transfermarkt | 2.19× | Sports |
| Modern architecture | 2.68× | Arts & Culture |
| Efficient energy use | 2.53× | Technology & Electronics |
| Wood carving | 4.6× | Home & Garden |
| Kitchenware | 2.92× | Home & Garden |
| Car wash | 4.01× | Cars & Mobility |
| Obi (store) | 1.53× | Shopping |
| Makita | 4.73× | Home & Garden |
| Google News | 2.91× | News |
| Real estate | 1.6× | Business & Career |
| Home improvement | 1.6× | Home & Garden |
| Photovoltaics | 2.62× | Home & Garden |
| Hygiene | 2.15× | Beauty & Wellness |
| Hatchback | 2.59× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.41 |
| Quality Awareness | PREMIUM | 1.9 |
| Design Affinity | PREMIUM | 1.63 |
| Luxury Orientation | PREMIUM | 1.44 |
| Career Orientation | POWER | 1.39 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.3% |
| Netherlands | 8.8% |
| Switzerland | 0.5% |
See Raab Karcher audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Raab Karcher have in Germany?
Raab Karcher has an estimated audience of 946,038 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Raab Karcher fans?
39.2% of Raab Karcher fans are female, 60.8% are male, with an average age of 39.6 years.
Which brands do Raab Karcher fans like most?
Raab Karcher fans show strongest brand affinity for Livemusic (3.49×), Renovation (3.09×), and Photovoltaic system (4.76×) over the country average.
Where do Raab Karcher fans live in Germany?
Raab Karcher fans in Germany are most concentrated in Baden-Württemberg (reach 147,987), Bayern (reach 121,295), and Nordrhein-Westfalen (reach 113,563). These three regions account for the largest share of the active audience.
What other brands do Raab Karcher fans also like?
Beyond Raab Karcher itself, the audience over-indexes on Renovation (3.09×), Photovoltaic system (4.76×), Do it yourself (DIY) (2.08×), and Tagesschau (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raab Karcher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.