Rascasse Audience Intelligence

Raab Karcher Target Market in Germany

A data profile of the people who buy, follow and care about Raab Karcher in Germany — modelled from more than twelve digital signal sources. Raab Karcher has an estimated audience of 940,391 people in Germany.

#904among Brand in Germany#601in Business & Career

The average Raab Karcher fan in Germany is 40.5 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Construction engineering, Efficient energy use, Photovoltaic system, with strongest over-indexing on Construction engineering (12.19× the country average).

Demographically, the Raab Karcher audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raab Karcher fan in Germany is more male, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Construction engineering.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raab Karcher profile in Germany.

Audience size
940K
in Germany
Gender
27.3%♀
72.7% male
Age
40.5
average years
Country rank
#6899
Brand in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Raab Karcher

27.3% are female, 72.7% are male, average age 40.5.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Raab Karcher audience in Germany
MetricValue
Female27.3%
Male72.7%
Average age40.5
Estimated audience size940,391
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Raab Karcher audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Raab Karcher audience comes from Germany.

Worldwide audience distribution share by country for Raab Karcher
CountryShare
Germany87.9%
Netherlands9.0%
Switzerland0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raab Karcher audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raab Karcher customers by region in Germany
#RegionReachAffinity×
01Brandenburg~100K3.32×
02Berlin~100K2.56×
03Mecklenburg-Vorpommern~30K1.34×
04Sachsen~70K1.30×
05Sachsen-Anhalt~30K1.22×
06Baden-Württemberg~200K1.07×
07Rheinland-Pfalz~50K0.96×
08Thüringen~20K0.84×
09Bayern~100K0.72×
10Hessen~40K0.57×
11Saarland~7K0.56×
12Nordrhein-Westfalen~100K0.53×
13Bremen~4K0.43×
14Hamburg~9K0.38×
15Schleswig-Holstein~10K0.31×
16Niedersachsen~30K0.26×
Fig. 06

Affinity by region

Affinity by region — Raab Karcher, Germany
0.26×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raab Karcher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raab Karcher audience
#·InterestCategoryAffinity×
01Construction engineeringBusiness & Career12.19×
02HusqvarnaHome & Garden5.84×
03Central heatingHome & Garden5.80×
04Architectural engineeringBusiness & Career5.23×
05FertilizerHome & Garden5.13×
06MakitaHome & Garden5.03×
07Wood carvingHome & Garden4.83×
08Photovoltaic systemHome & Garden4.68×
09WürthHome & Garden4.24×
10Efficient energy useTechnology & Electronics3.99×
11PhotovoltaicsHome & Garden3.24×
12Terraced houseHome & Garden3.21×
13Ornamental plantHome & Garden2.75×
14KitchenwareHome & Garden2.62×
15Solar powerHome & Garden2.32×
16Solar energyHome & Garden2.29×
17RenovationHome & Garden2.23×
18HornbachShopping1.70×
19NatureHome & Garden1.67×
20Personal financeBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raab Karcher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raab Karcher audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.29×
DIY MentalityTHRILL1.83×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raab Karcher audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Healthy LifestyleBALANCE0.86×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Raab Karcher's target market in Germany?

Raab Karcher's target market in Germany covers an estimated 940,391 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Raab Karcher customers?

27.3% of the Raab Karcher audience are female, 72.7% are male, with an average age of 40.5 years.

03

Which brands do Raab Karcher fans like most?

Raab Karcher fans show strongest brand affinity for Construction engineering (12.19×), Efficient energy use (3.99×), and Photovoltaic system (4.68×) over the country average.

04

Where do Raab Karcher fans live in Germany?

Raab Karcher fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Bayern (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Raab Karcher fans also like?

Beyond Raab Karcher itself, the audience over-indexes on Efficient energy use (3.99×), Photovoltaic system (4.68×), Photovoltaics (3.24×), and Wood carving (4.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Raab Karcher audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raab Karcher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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