Abigail Audience in United States

Abigail logo

Abigail has an estimated audience of 2,059,516 people in United States. 16.5% are female, 83.5% are male, average age 43.9. Top brand affinities: Bulldozer, Excavator, Lawn mower, AutoZone, Volvo Trucks.

Top brand affinities include Bulldozer, Excavator, Lawn mower, with strongest over-indexing on Bulldozer (22.56× the country average). Demographically, the Abigail audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Abigail fans

Demographic split for Abigail audience in United States
MetricValue
Female16.5%
Male83.5%
Average age43.9
Estimated audience size2,059,516

Audience persona

The typical Abigail fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Bulldozer.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Abigail audience
BrandAffinityCategory
Bulldozer22.56×Cars & Mobility
Excavator12.24×Cars & Mobility
Lawn mower7.22×Home & Garden
AutoZone3.42×Cars & Mobility
Volvo Trucks17.31×Cars & Mobility
Iveco33.95×Cars & Mobility
Diesel engine6.93×Cars & Mobility
Tractor Supply Company4.98×Shopping
Škoda Auto14.38×Cars & Mobility
Kubota9.99×Cars & Mobility
Auction3.23×Shopping
Advance Auto Parts3.8×Cars & Mobility
O'Reilly Auto Parts3.67×Cars & Mobility
Staples (Canada)2.97×Business & Career
Equipment rental14.05×Home & Garden
Machinery Trader28.26×Cars & Mobility
Largemouth bass5.21×Food & Beverages
Dump truck3.54×Cars & Mobility
Tigres UANL9.49×Sports
Septic tank12.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Abigail audience
TraitClusterScore
PatriotismCONSERVATISM1.68
Need for SecurityCONSERVATISM1.54
DIY MentalityTHRILL1.49
Career OrientationPOWER1.34
Quality AwarenessPREMIUM1.23
Pet OwnershipJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Abigail
CountryShare
United States23.7%
Brazil16.6%
United Kingdom8.1%

See Abigail audiences in other countries

More Metal audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Abigail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.