Abigail Audience in United States

Abigail logo

Abigail has an estimated audience of 2,059,516 people in United States. 16.5% are female, 83.5% are male, average age 43.9. Top brand affinities: Tech News, Israel, Urban Outfitters, MK, Pillow.

Top brand affinities include Tech News, Israel, Urban Outfitters, with strongest over-indexing on Tech News (36.92× the country average). Demographically, the Abigail audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Abigail fans

Demographic split for Abigail audience in United States
MetricValue
Female16.5%
Male83.5%
Average age43.9
Estimated audience size2,059,516

Audience persona

The typical Abigail fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Tech News.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Abigail audience
BrandAffinityCategory
Tech News36.92×Technology & Electronics
Israel2.65×Travel & Leisure
Urban Outfitters2.13×Shopping
MK4.07×Music & Radio
Pillow1.78×Home & Garden
Keith Stanfield4.87×Movies & TV
ABC 7 Chicago3.02×Movies & TV
Noodle (Gorillaz)2.34×Music & Radio
N1 road (South Africa)2.59×Travel & Leisure
WESH2.97×Movies & TV
Northrop Grumman3.36×Business & Career
Keeper (password manager)3.35×Technology & Electronics
Diane Sawyer4.62×Movies & TV
Wikia1.74×Internet & Social Media
Bully (2011 film)3.35×Movies & TV
Nebraska Cornhuskers football1.71×Sports
Hog Hunting1.51×Sports
WFTV2.62×Movies & TV
Jesse Plemons1.5×Movies & TV
Home staging2.07×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Abigail audience
TraitClusterScore
PatriotismCONSERVATISM1.68
Need for SecurityCONSERVATISM1.54
DIY MentalityTHRILL1.49
Career OrientationPOWER1.34
Quality AwarenessPREMIUM1.23
Pet OwnershipJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Abigail
CountryShare
United States23.7%
Brazil16.6%
United Kingdom8.1%

See Abigail audiences in other countries

More Metal audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Abigail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.