A data profile of the people who buy, follow and care about Abigail in United States — modelled from more than twelve digital signal sources. Abigail has an estimated audience of 1,898,629 people in United States.
The average Abigail fan in United States is 43.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Bulldozer, Excavator, Lawn mower, with strongest over-indexing on Bulldozer (33.1× the country average).
Demographically, the Abigail audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Abigail fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Bulldozer.
The key figures that characterise the Abigail profile in United States.
16.5% are female, 83.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 16.5% |
| Male | 83.5% |
| Average age | 43.9 |
| Estimated audience size | 1,898,629 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Abigail audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 17.4% |
| United Kingdom | 8.6% |
Where the Abigail audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~40K | 5.69× | |
| 02 | Connecticut | ~60K | 2.91× | |
| 03 | Kansas | ~20K | 1.45× | |
| 04 | Maryland | ~40K | 1.18× | |
| 05 | Virginia | ~50K | 1.07× | |
| 06 | Arkansas | ~20K | 1.05× | |
| 07 | Louisiana | ~30K | 1.04× | |
| 08 | West Virginia | ~10K | 1.03× | |
| 09 | Mississippi | ~20K | 1.01× | |
| 10 | North Carolina | ~60K | 0.99× | |
| 11 | Kentucky | ~20K | 0.97× | |
| 12 | Oklahoma | ~20K | 0.97× | |
| 13 | Illinois | ~60K | 0.94× | |
| 14 | Texas | ~200K | 0.93× | |
| 15 | Missouri | ~30K | 0.91× | |
| 16 | Alabama | ~30K | 0.91× | |
| 17 | Alaska | ~4K | 0.91× | |
| 18 | New Mexico | ~9K | 0.90× | |
| 19 | Ohio | ~60K | 0.89× | |
| 20 | Tennessee | ~40K | 0.89× | |
| 21 | South Carolina | ~30K | 0.89× | |
| 22 | Indiana | ~30K | 0.88× | |
| 23 | North Dakota | ~4K | 0.87× | |
| 24 | Georgia | ~50K | 0.86× | |
| 25 | California | ~200K | 0.85× | |
| 26 | Iowa | ~10K | 0.85× | |
| 27 | Pennsylvania | ~60K | 0.84× | |
| 28 | Idaho | ~9K | 0.84× | |
| 29 | Nevada | ~20K | 0.83× | |
| 30 | Nebraska | ~9K | 0.83× | |
| 31 | Montana | ~5K | 0.83× | |
| 32 | South Dakota | ~4K | 0.83× | |
| 33 | New York | ~90K | 0.82× | |
| 34 | Michigan | ~40K | 0.82× | |
| 35 | Arizona | ~30K | 0.82× | |
| 36 | New Jersey | ~40K | 0.81× | |
| 37 | Oregon | ~20K | 0.81× | |
| 38 | Washington | ~30K | 0.80× | |
| 39 | Delaware | ~5K | 0.79× | |
| 40 | Florida | ~100K | 0.78× | |
| 41 | Wisconsin | ~20K | 0.78× | |
| 42 | Hawaii | ~7K | 0.78× | |
| 43 | New Hampshire | ~6K | 0.78× | |
| 44 | Massachusetts | ~30K | 0.77× | |
| 45 | Maine | ~6K | 0.77× | |
| 46 | Rhode Island | ~5K | 0.77× | |
| 47 | Vermont | ~3K | 0.76× | |
| 48 | Utah | ~10K | 0.75× | |
| 49 | Minnesota | ~20K | 0.73× | |
| 50 | Colorado | ~20K | 0.72× |
The strongest cross-interests of the Abigail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bulldozer | Cars & Mobility | 33.10× | ||
| 02 | Iveco | Cars & Mobility | 26.67× | ||
| 03 | Excavator | Cars & Mobility | 18.28× | ||
| 04 | Volvo Trucks | Cars & Mobility | 13.64× | ||
| 05 | Škoda Auto | Cars & Mobility | 12.13× | ||
| 06 | Kubota | Cars & Mobility | 9.75× | ||
| 07 | Caterpillar | Fashion & Accessoires | 8.77× | ||
| 08 | Lawn mower | Home & Garden | 8.74× | ||
| 09 | Logging | Technology & Electronics | 6.80× | ||
| 10 | Diesel engine | Cars & Mobility | 6.09× | ||
| 11 | Fertilizer | Home & Garden | 5.95× | ||
| 12 | Tractor Supply Company | Shopping | 5.55× | ||
| 13 | Automobile repair shop | Cars & Mobility | 5.50× | ||
| 14 | Dump truck | Cars & Mobility | 5.34× | ||
| 15 | Discount Tire | Shopping | 4.32× | ||
| 16 | Advance Auto Parts | Cars & Mobility | 3.70× | ||
| 17 | O'Reilly Auto Parts | Cars & Mobility | 3.66× | ||
| 18 | Hardware store | Home & Garden | 3.58× | ||
| 19 | Auction | Shopping | 3.47× | ||
| 20 | AutoZone | Cars & Mobility | 3.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.58× | |
| Need for Security | CONSERVATISM | 1.95× | |
| Career Orientation | POWER | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Mindfulness | BALANCE | 0.62× | |
| Creativity | OPEN | 0.69× |
Abigail has an estimated audience of 1,898,629 people in United States, concentrated in California and Texas.
16.5% of Abigail fans are female, 83.5% are male, with an average age of 43.9 years.
Abigail fans show strongest brand affinity for Bulldozer (33.1×), Excavator (18.28×), and Lawn mower (8.74×) over the country average.
Abigail fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Abigail itself, the audience over-indexes on Excavator (18.28×), Lawn mower (8.74×), Tractor Supply Company (5.55×), and AutoZone (3.28×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Abigail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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