Abigail Audience in Germany
A data profile of the people who buy, follow and care about Abigail in Germany — modelled from more than twelve digital signal sources. Abigail has an estimated audience of 444,287 people in Germany.
The average Abigail fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include John Deere, Fertilizer, Wood carving, with strongest over-indexing on John Deere (19.18× the country average).
Demographically, the Abigail audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Abigail fan in Germany is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for John Deere.
At a glance
The key figures that characterise the Abigail profile in Germany.
Search interest · 12-month trend
Demographics of Abigail fans
16.3% are female, 83.7% are male, average age 39.6.
Gender split
| Metric | Value |
|---|---|
| Female | 16.3% |
| Male | 83.7% |
| Average age | 39.6 |
| Estimated audience size | 444,287 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Abigail audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 17.4% |
| United Kingdom | 8.6% |
Geography
Where the Abigail audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~10K | 1.28× | |
| 02 | Thüringen | ~10K | 1.13× | |
| 03 | Brandenburg | ~10K | 1.09× | |
| 04 | Niedersachsen | ~40K | 1.03× | |
| 05 | Mecklenburg-Vorpommern | ~7K | 1.03× | |
| 06 | Saarland | ~5K | 1.03× | |
| 07 | Nordrhein-Westfalen | ~80K | 0.99× | |
| 08 | Rheinland-Pfalz | ~20K | 0.99× | |
| 09 | Sachsen | ~20K | 0.99× | |
| 10 | Hessen | ~30K | 0.96× | |
| 11 | Schleswig-Holstein | ~10K | 0.96× | |
| 12 | Bremen | ~3K | 0.96× | |
| 13 | Berlin | ~20K | 0.92× | |
| 14 | Bayern | ~50K | 0.91× | |
| 15 | Baden-Württemberg | ~50K | 0.88× | |
| 16 | Hamburg | ~7K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Abigail audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JCB (company) | Business & Career | 28.17× | ||
| 02 | Renault Trucks | Cars & Mobility | 24.56× | ||
| 03 | Farming Simulator | Games | 21.54× | ||
| 04 | DAF Trucks | Cars & Mobility | 20.55× | ||
| 05 | Eni | Cars & Mobility | 20.00× | ||
| 06 | John Deere | Cars & Mobility | 19.18× | ||
| 07 | Fertilizer | Home & Garden | 15.94× | ||
| 08 | Semi-trailer truck | Cars & Mobility | 15.79× | ||
| 09 | Caterpillar | Fashion & Accessoires | 15.39× | ||
| 10 | Bulldozer | Cars & Mobility | 14.34× | ||
| 11 | Husqvarna | Home & Garden | 13.82× | ||
| 12 | Dump truck | Cars & Mobility | 12.60× | ||
| 13 | Excavator | Cars & Mobility | 11.16× | ||
| 14 | Wood carving | Home & Garden | 10.73× | ||
| 15 | Liebherr | Cars & Mobility | 9.53× | ||
| 16 | Logging | Technology & Electronics | 9.13× | ||
| 17 | Forestry | Home & Garden | 9.00× | ||
| 18 | Stihl | Home & Garden | 7.89× | ||
| 19 | Combine harvester | Business & Career | 6.99× | ||
| 20 | Würth | Home & Garden | 6.15× |
Personality of the Abigail audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Risk Appetite | THRILL | 1.77× | |
| DIY Mentality | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Creativity | OPEN | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.67× |
Frequently asked questions
How many fans does Abigail have in Germany?
Abigail has an estimated audience of 444,287 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Abigail fans?
16.3% of Abigail fans are female, 83.7% are male, with an average age of 39.6 years.
Which brands do Abigail fans like most?
Abigail fans show strongest brand affinity for John Deere (19.18×), Fertilizer (15.94×), and Wood carving (10.73×) over the country average.
Where do Abigail fans live in Germany?
Abigail fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Abigail fans also like?
Beyond Abigail itself, the audience over-indexes on Fertilizer (15.94×), Wood carving (10.73×), Forestry (9×), and Semi-trailer truck (15.79×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Metal audiences in Germany
See Abigail audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Abigail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.