Rascasse Audience Intelligence

Loader (equipment) Audience in United States

A data profile of the people who buy, follow and care about Loader (equipment) in United States — modelled from more than twelve digital signal sources. Loader (equipment) has an estimated audience of 5,933,927 people in United States.

#3374among Topic in United States#236in Cars & Mobility

The average Loader (equipment) fan in United States is 44.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Excavator, Bulldozer, Lawn mower, with strongest over-indexing on Excavator (15.97× the country average).

Demographically, the Loader (equipment) audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loader (equipment) fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Excavator.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loader (equipment) profile in United States.

Audience size
5.9M
in United States
Gender
16.1%♀
83.9% male
Age
44.2
average years
Country rank
#5752
Topic in United States
Fig. 01

Search interest · 12-month trend

+202%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loader (equipment) fans

16.1% are female, 83.9% are male, average age 44.2.

Fig. 02

Gender split

16.1%
Female
83.9%
Male
Demographic split for Loader (equipment) audience in United States
MetricValue
Female16.1%
Male83.9%
Average age44.2
Estimated audience size5,933,927
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Loader (equipment) audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Loader (equipment) audience comes from United States.

Worldwide audience distribution share by country for Loader (equipment)
CountryShare
United States31.2%
Germany4.8%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loader (equipment) audience in United States is strongest.

Fig. 05

Top regions by affinity

Loader (equipment) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K2.09×
02Kentucky~100K1.58×
03Oklahoma~100K1.48×
04Mississippi~70K1.40×
05Arkansas~70K1.40×
06Florida~500K1.34×
07Texas~700K1.32×
08Oregon~90K1.32×
09Alabama~100K1.31×
10Indiana~100K1.30×
11Tennessee~200K1.28×
12Idaho~40K1.28×
13Missouri~100K1.26×
14North Carolina~200K1.25×
15Ohio~200K1.22×
16Michigan~200K1.21×
17California~800K1.16×
18Arizona~100K1.16×
19Nevada~70K1.16×
20Alaska~10K1.16×
21Pennsylvania~200K1.14×
22Kansas~50K1.13×
23New Mexico~30K1.13×
24Illinois~200K1.10×
25South Carolina~100K1.08×
26New York~400K1.07×
27Nebraska~30K1.07×
28North Dakota~10K1.07×
29Iowa~50K1.05×
30South Dakota~10K1.05×
31Montana~20K0.98×
32Minnesota~80K0.97×
33Connecticut~60K0.97×
34Maryland~100K0.96×
35New Jersey~100K0.94×
36Rhode Island~20K0.92×
37Maine~20K0.91×
38Delaware~10K0.91×
39Hawaii~20K0.90×
40Colorado~80K0.88×
41Massachusetts~100K0.87×
42New Hampshire~20K0.87×
43Vermont~9K0.82×
44Washington, District of Columbia~10K0.69×
45West Virginia~20K0.62×
46Utah~20K0.37×
47Wisconsin~30K0.36×
48Washington~30K0.26×
49Virginia~40K0.25×
50Georgia~40K0.23×
Fig. 06

Affinity by region

Affinity by region — Loader (equipment), United States
0.23×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loader (equipment) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loader (equipment) audience
#·InterestCategoryAffinity×
01BulldozerCars & Mobility22.00×
02Škoda AutoCars & Mobility16.00×
03ExcavatorCars & Mobility15.97×
04PeugeotCars & Mobility15.86×
05MakitaHome & Garden10.21×
06Lawn mowerHome & Garden7.13×
07LoggingTechnology & Electronics7.07×
08Diesel engineCars & Mobility7.04×
09Rural KingHome & Garden6.59×
10Tractor Supply CompanyShopping6.06×
11Discount TireShopping5.37×
12Dump truckCars & Mobility4.98×
13Sustainable energyHome & Garden4.75×
14Renewable energyBusiness & Career4.55×
15Solar energyHome & Garden4.45×
16Hardware storeHome & Garden3.86×
17AuctionShopping3.69×
18FedExBusiness & Career3.52×
19Used carCars & Mobility3.30×
20AutoZoneCars & Mobility3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loader (equipment) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loader (equipment) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.65×
Need for SecurityCONSERVATISM2.14×
DIY MentalityTHRILL2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loader (equipment) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
CreativityOPEN0.68×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loader (equipment) have in United States?

Loader (equipment) has an estimated audience of 5,933,927 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Loader (equipment) fans?

16.1% of Loader (equipment) fans are female, 83.9% are male, with an average age of 44.2 years.

03

Which brands do Loader (equipment) fans like most?

Loader (equipment) fans show strongest brand affinity for Excavator (15.97×), Bulldozer (22×), and Lawn mower (7.13×) over the country average.

04

Where do Loader (equipment) fans live in United States?

Loader (equipment) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Loader (equipment) fans also like?

Beyond Loader (equipment) itself, the audience over-indexes on Bulldozer (22×), Lawn mower (7.13×), Tractor Supply Company (6.06×), and Discount Tire (5.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Loader (equipment) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loader (equipment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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