Forklift truck Audience in United States

Forklift truck logo

Forklift truck has an estimated audience of 4,842,193 people in United States. 22.6% are female, 77.4% are male, average age 43.0. Top regions: Texas, Indiana, California. Top brand affinities: Vocal harmony, Historic site, HydraFacial, Hipster, Governor of Michigan.

The average Forklift truck fan in United States is 43.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Indiana, California. Top brand affinities include Vocal harmony, Historic site, HydraFacial, with strongest over-indexing on Vocal harmony (8.72× the country average). Demographically, the Forklift truck audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Forklift truck fans

Demographic split for Forklift truck audience in United States
MetricValue
Female22.6%
Male77.4%
Average age43.0
Estimated audience size4,842,193

Audience persona

The typical Forklift truck fan in United States is more male, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Forklift truck in United States
RegionReachAffinity
Texas311,8160.75×
Indiana308,5673.49×
California304,0270.57×
Illinois250,6031.55×
Michigan243,9521.93×
New York220,5370.82×
Florida209,3760.64×
Pennsylvania184,1521.13×
Ohio158,4641.06×
Massachusetts138,7541.45×
North Carolina117,3760.81×
Georgia114,7000.77×
Kentucky109,0141.8×
Tennessee106,3261.09×
Virginia99,4680.84×
Missouri97,8011.25×
Wisconsin96,8901.33×
New Jersey94,0280.76×
Iowa93,1822.34×
South Carolina59,5010.82×
Minnesota55,1580.8×
Arizona52,0210.53×
Washington51,0700.53×
Connecticut48,9201.01×
Alabama47,6870.7×
Maryland46,3420.56×
Colorado45,7610.6×
West Virginia40,4821.8×
Louisiana40,3300.65×
Kansas38,3271×
Oklahoma33,0180.61×
Oregon31,1740.56×
Arkansas30,4950.76×
Mississippi29,4220.74×
New Hampshire29,1861.53×
Nevada28,3390.61×
Maine24,1421.39×
Utah21,4530.49×
Hawaii14,2850.69×
Nebraska13,8820.57×
Idaho13,0840.54×
Rhode Island12,8840.84×
Alaska12,1191.17×
South Dakota11,2971.01×
Delaware10,8170.81×
Montana10,5650.79×
New Mexico10,5600.43×
Vermont10,2961.21×
North Dakota10,1531.02×
Wyoming9,8241.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forklift truck audience
BrandAffinityCategory
Vocal harmony8.72×Music & Radio
Historic site7.75×Arts & Culture
HydraFacial11.15×Beauty & Wellness
Hipster13.15×Politics & Society
Governor of Michigan10.05×Politics & Society
Fairy godmother8.25×Literature
Grinch3.96×Movies & TV
MK4.07×Music & Radio
Balfour Beatty23.59×Business & Career
Hibachi6.76×Food & Beverages
Goop4.33×Internet & Social Media
Mathcore6.26×Music & Radio
Wok4.76×Food & Beverages
La Jolla6.59×Travel & Leisure
Cherish (group)7.4×Music & Radio
Zihuatanejo14.56×Travel & Leisure
El Paso County, Colorado8.49×Travel & Leisure
Jesse Plemons2.19×Movies & TV
Kendra Scott1.86×Fashion & Accessoires
Nebraska Cornhuskers football2.15×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forklift truck audience
TraitClusterScore
Career OrientationPOWER1.94
Need for SecurityCONSERVATISM1.52
Quality AwarenessPREMIUM1.47
PatriotismCONSERVATISM1.22
Family OrientationCONSERVATISM1.17
DIY MentalityTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Forklift truck
CountryShare
United States20.5%
Japan13.4%
Germany9.4%

See Forklift truck audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Forklift truck have in United States?

Forklift truck has an estimated audience of 4,842,193 people in United States, concentrated in Texas and Indiana.

What is the gender split and age of Forklift truck fans?

22.6% of Forklift truck fans are female, 77.4% are male, with an average age of 43.0 years.

Which brands do Forklift truck fans like most?

Forklift truck fans show strongest brand affinity for Vocal harmony (8.72×), Historic site (7.75×), and HydraFacial (11.15×) over the country average.

Where do Forklift truck fans live in United States?

Forklift truck fans in United States are most concentrated in Texas (reach 311,816), Indiana (reach 308,567), and California (reach 304,027). These three regions account for the largest share of the active audience.

What other brands do Forklift truck fans also like?

Beyond Forklift truck itself, the audience over-indexes on Historic site (7.75×), HydraFacial (11.15×), Hipster (13.15×), and Governor of Michigan (10.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forklift truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.