Rascasse Audience Intelligence

Forklift truck Audience in United States

A data profile of the people who buy, follow and care about Forklift truck in United States — modelled from more than twelve digital signal sources. Forklift truck has an estimated audience of 4,842,193 people in United States.

#3866among Topic in United States#268in Cars & Mobility

The average Forklift truck fan in United States is 43.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Phillips 66, Duke Energy, Bulldozer, with strongest over-indexing on Phillips 66 (25.94× the country average).

Demographically, the Forklift truck audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forklift truck fan in United States is more male, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Phillips 66.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forklift truck profile in United States.

Audience size
4.8M
in United States
Gender
22.6%♀
77.4% male
Age
43.0
average years
Country rank
#6899
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Forklift truck fans

22.6% are female, 77.4% are male, average age 43.0.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for Forklift truck audience in United States
MetricValue
Female22.6%
Male77.4%
Average age43.0
Estimated audience size4,842,193
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Forklift truck audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4925%
50+27%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Forklift truck audience comes from United States.

Worldwide audience distribution share by country for Forklift truck
CountryShare
United States20.4%
Japan13.3%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forklift truck audience in United States is strongest.

Fig. 05

Top regions by affinity

Forklift truck fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K1.51×
02Indiana~100K1.50×
03California~800K1.48×
04Mississippi~60K1.41×
05Utah~60K1.29×
06Georgia~200K1.26×
07New Jersey~200K1.26×
08Louisiana~80K1.22×
09Arizona~100K1.20×
10Illinois~200K1.18×
11Iowa~50K1.18×
12Kentucky~70K1.15×
13Florida~400K1.12×
14Tennessee~100K1.12×
15Nevada~50K1.10×
16Alabama~70K1.08×
17Kansas~40K1.07×
18North Carolina~200K1.06×
19Pennsylvania~200K1.05×
20Ohio~200K1.05×
21Arkansas~40K1.05×
22Nebraska~30K1.05×
23South Carolina~70K1.02×
24Oklahoma~50K1.02×
25Alaska~10K0.99×
26New Mexico~20K0.98×
27Maryland~80K0.97×
28Wisconsin~70K0.97×
29Washington~90K0.96×
30Virginia~100K0.95×
31Missouri~70K0.94×
32Hawaii~20K0.92×
33Michigan~100K0.91×
34Idaho~20K0.91×
35Minnesota~60K0.90×
36Oregon~50K0.90×
37North Dakota~9K0.90×
38South Dakota~10K0.89×
39Wyoming~6K0.89×
40Delaware~10K0.88×
41New York~200K0.87×
42Massachusetts~80K0.87×
43West Virginia~20K0.87×
44Colorado~70K0.85×
45Washington, District of Columbia~10K0.85×
46Rhode Island~10K0.83×
47Connecticut~40K0.81×
48New Hampshire~10K0.78×
49Maine~10K0.76×
50Montana~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Forklift truck, United States
0.75×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forklift truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forklift truck audience
#·InterestCategoryAffinity×
01Baker HughesBusiness & Career27.92×
02Phillips 66Business & Career25.94×
03ScaffoldingHome & Garden21.06×
04Duke EnergyHome & Garden17.43×
05BulldozerCars & Mobility16.84×
06Atlético NacionalSports14.47×
07General ElectricHome & Garden11.93×
08ExcavatorCars & Mobility11.18×
09ExxonCars & Mobility8.42×
10DrywallHome & Garden6.69×
11Lawn mowerHome & Garden6.38×
12Dump truckCars & Mobility5.76×
13Job fairBusiness & Career5.57×
14LoggingTechnology & Electronics5.03×
15Tractor Supply CompanyShopping4.75×
16Discount TireShopping3.82×
17United Parcel ServiceBusiness & Career2.93×
18AuctionShopping2.89×
19Used carCars & Mobility2.63×
20AutoZoneCars & Mobility2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forklift truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forklift truck audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.64×
Need for SecurityCONSERVATISM1.90×
PatriotismCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forklift truck audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
MindfulnessBALANCE0.66×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Forklift truck have in United States?

Forklift truck has an estimated audience of 4,842,193 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Forklift truck fans?

22.6% of Forklift truck fans are female, 77.4% are male, with an average age of 43.0 years.

03

Which brands do Forklift truck fans like most?

Forklift truck fans show strongest brand affinity for Phillips 66 (25.94×), Duke Energy (17.43×), and Bulldozer (16.84×) over the country average.

04

Where do Forklift truck fans live in United States?

Forklift truck fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Forklift truck fans also like?

Beyond Forklift truck itself, the audience over-indexes on Duke Energy (17.43×), Bulldozer (16.84×), Excavator (11.18×), and Exxon (8.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Forklift truck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Forklift truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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