Compact excavator Audience in United States

Compact excavator has an estimated audience of 2,638,785 people in United States. 15.7% are female, 84.3% are male, average age 44.4. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Excavator.

The average Compact excavator fan in United States is 44.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Compact excavator audience skews more male with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Compact excavator fans

Demographic split for Compact excavator audience in United States
MetricValue
Female15.7%
Male84.3%
Average age44.4
Estimated audience size2,638,785

Audience persona

The typical Compact excavator fan in United States is more male, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Compact excavator in United States
RegionReachAffinity
Texas201,9550.89×
California169,3240.58×
Florida154,1090.86×
North Carolina95,5761.2×
New York83,5960.57×
Georgia81,7081.01×
Ohio79,1210.97×
Pennsylvania78,3530.88×
Tennessee70,1121.32×
Michigan67,1310.97×
Missouri54,2281.27×
Kentucky53,6341.62×
Washington53,0621×
Illinois52,4620.6×
Virginia50,8250.79×
South Carolina50,7241.28×
Indiana50,4731.05×
Alabama47,9221.3×
Wisconsin37,6050.95×
Arizona34,8220.65×
Oklahoma34,6751.18×
Louisiana32,4830.95×
Colorado32,3710.78×
Arkansas32,3341.49×
Massachusetts31,2080.6×
Mississippi31,0881.43×
Minnesota30,2390.8×
Oregon28,8550.95×
New Jersey28,2420.42×
West Virginia28,1122.29×
Utah24,7061.05×
Maryland23,0540.51×
Kansas22,1811.07×
Connecticut21,9590.83×
Iowa21,3070.98×
Idaho16,6061.25×
New Mexico15,7581.19×
Nevada15,7520.62×
Maine14,9551.58×
New Hampshire12,2851.18×
Nebraska11,5700.87×
Montana9,4551.29×
Hawaii9,2620.82×
Vermont6,3681.37×
Alaska6,0761.08×
South Dakota5,6680.93×
North Dakota5,3760.99×
Rhode Island5,2520.63×
Wyoming4,7651.22×
Delaware3,7910.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Compact excavator audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Excavator12.88×Cars & Mobility
Apache (rapper)38.45×Music & Radio
Lawn mower8.42×Home & Garden
Income tax13.19×Business & Career
Bulldozer17.76×Cars & Mobility
Diesel engine8.29×Cars & Mobility
Volvo Trucks19.19×Cars & Mobility
AutoZone3.49×Cars & Mobility
Tractor Supply Company5.63×Shopping
Peugeot15.67×Cars & Mobility
Iveco33.67×Cars & Mobility
Kubota12.64×Cars & Mobility
Machinery Trader39.09×Cars & Mobility
Stihl13.16×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Advance Auto Parts4.14×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Compact excavator audience
TraitClusterScore
DIY MentalityTHRILL1.73
Need for SecurityCONSERVATISM1.7
PatriotismCONSERVATISM1.54
Career OrientationPOWER1.29
Quality AwarenessPREMIUM1.22
Risk AppetiteTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Compact excavator
CountryShare
United States30.6%
Australia6.1%
Germany5.8%

See Compact excavator audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Compact excavator have in United States?

Compact excavator has an estimated audience of 2,638,785 people in United States, concentrated in Texas and California.

What is the gender split and age of Compact excavator fans?

15.7% of Compact excavator fans are female, 84.3% are male, with an average age of 44.4 years.

Which brands do Compact excavator fans like most?

Compact excavator fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Compact excavator fans live in United States?

Compact excavator fans in United States are most concentrated in Texas (reach 201,955), California (reach 169,324), and Florida (reach 154,109). These three regions account for the largest share of the active audience.

What other brands do Compact excavator fans also like?

Beyond Compact excavator itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Excavator (12.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Compact excavator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.