Rascasse Audience Intelligence

Compact excavator Audience in United States

A data profile of the people who buy, follow and care about Compact excavator in United States — modelled from more than twelve digital signal sources. Compact excavator has an estimated audience of 2,638,785 people in United States.

#5473among Topic in United States#689in Home & Garden

The average Compact excavator fan in United States is 44.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lawn mower, Excavator, Stihl, with strongest over-indexing on Lawn mower (12.27× the country average).

Demographically, the Compact excavator audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Compact excavator fan in United States is more male, around 44.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Lawn mower.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Compact excavator profile in United States.

Audience size
2.6M
in United States
Gender
15.7%♀
84.3% male
Age
44.4
average years
Country rank
#11437
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Compact excavator fans

15.7% are female, 84.3% are male, average age 44.4.

Fig. 02

Gender split

15.7%
Female
84.3%
Male
Demographic split for Compact excavator audience in United States
MetricValue
Female15.7%
Male84.3%
Average age44.4
Estimated audience size2,638,785
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Compact excavator audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4922%
50+34%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Compact excavator audience comes from United States.

Worldwide audience distribution share by country for Compact excavator
CountryShare
United States30.6%
Australia6.1%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Compact excavator audience in United States is strongest.

Fig. 05

Top regions by affinity

Compact excavator fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~30K2.42×
02Maine~10K1.58×
03Kentucky~50K1.56×
04Mississippi~30K1.53×
05Arkansas~30K1.51×
06Vermont~6K1.39×
07Montana~10K1.35×
08Alabama~50K1.33×
09Tennessee~70K1.27×
10Idaho~20K1.27×
11Missouri~50K1.24×
12New Hampshire~10K1.24×
13New Mexico~20K1.20×
14Alaska~7K1.20×
15South Carolina~50K1.19×
16Oklahoma~30K1.16×
17Wyoming~5K1.15×
18North Carolina~90K1.12×
19Indiana~50K1.07×
20North Dakota~6K1.07×
21Kansas~20K1.05×
22Utah~20K0.99×
23Ohio~80K0.98×
24Iowa~20K0.98×
25South Dakota~6K0.98×
26Wisconsin~40K0.97×
27Michigan~70K0.96×
28Louisiana~30K0.96×
29Washington~50K0.94×
30Georgia~80K0.93×
31Oregon~30K0.91×
32Nebraska~10K0.90×
33Pennsylvania~80K0.89×
34Texas~200K0.82×
35Connecticut~20K0.82×
36Hawaii~9K0.82×
37Minnesota~30K0.79×
38Virginia~50K0.77×
39Colorado~30K0.77×
40Florida~100K0.72×
41Rhode Island~6K0.71×
42Arizona~30K0.64×
43Delaware~5K0.64×
44Massachusetts~30K0.62×
45Nevada~20K0.61×
46Illinois~50K0.57×
47New York~80K0.55×
48California~200K0.54×
49Maryland~20K0.53×
50New Jersey~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Compact excavator, United States
0.42×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Compact excavator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Compact excavator audience
#·InterestCategoryAffinity×
01StihlHome & Garden26.44×
02BulldozerCars & Mobility23.96×
03Goodyear Tire and Rubber CompanyCars & Mobility18.33×
04Volvo TrucksCars & Mobility18.23×
05ExcavatorCars & Mobility17.68×
06BuickCars & Mobility12.59×
07Lawn mowerHome & Garden12.27×
08MakitaHome & Garden12.10×
09Renewable energyBusiness & Career8.87×
10Diesel engineCars & Mobility8.78×
11Sustainable energyHome & Garden8.09×
12Solar energyHome & Garden8.02×
13LoggingTechnology & Electronics7.58×
14Weather forecastingHome & Garden6.42×
15Tractor Supply CompanyShopping6.39×
16FedExBusiness & Career6.16×
17Discount TireShopping5.26×
18Mortgage loansBusiness & Career5.00×
19Vehicle insuranceCars & Mobility4.73×
20AuctionShopping4.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Compact excavator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Compact excavator audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.76×
PatriotismCONSERVATISM2.69×
Need for SecurityCONSERVATISM2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Compact excavator audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
MindfulnessBALANCE0.63×
Healthy LifestyleBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Compact excavator have in United States?

Compact excavator has an estimated audience of 2,638,785 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Compact excavator fans?

15.7% of Compact excavator fans are female, 84.3% are male, with an average age of 44.4 years.

03

Which brands do Compact excavator fans like most?

Compact excavator fans show strongest brand affinity for Lawn mower (12.27×), Excavator (17.68×), and Stihl (26.44×) over the country average.

04

Where do Compact excavator fans live in United States?

Compact excavator fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Compact excavator fans also like?

Beyond Compact excavator itself, the audience over-indexes on Excavator (17.68×), Stihl (26.44×), Bulldozer (23.96×), and Solar energy (8.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Compact excavator audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Compact excavator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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