Indonesia Audience in United States

Indonesia has an estimated audience of 16,616,500 people in United States. 55.5% are female, 44.5% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Group buying, Confucianism, Kia Sportage, North Korea, Malaysia.

The average Indonesia fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Group buying, Confucianism, Kia Sportage, with strongest over-indexing on Group buying (24.64× the country average). Demographically, the Indonesia audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Indonesia fans

Demographic split for Indonesia audience in United States
MetricValue
Female55.5%
Male44.5%
Average age36.7
Estimated audience size16,616,500

Audience persona

The typical Indonesia fan in United States is more female, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Indonesia in United States
RegionReachAffinity
California2,791,5951.53×
Texas1,609,2911.13×
Florida1,386,2071.23×
New York1,173,1111.26×
Illinois596,8961.08×
Pennsylvania557,4161×
Georgia556,8021.09×
Washington501,8481.51×
North Carolina489,4850.98×
New Jersey480,5191.14×
Virginia476,1791.18×
Ohio419,3070.82×
Michigan402,9730.93×
Massachusetts398,9141.22×
Arizona372,1731.1×
Maryland315,8581.11×
Colorado286,9121.1×
Tennessee286,1260.86×
Indiana268,4300.88×
Minnesota243,0271.02×
Oregon241,0781.27×
Missouri230,6310.86×
Wisconsin218,3720.87×
South Carolina201,5350.81×
Louisiana181,4160.85×
Nevada176,3631.1×
Alabama174,5360.75×
Kentucky165,6780.8×
Connecticut164,8440.99×
Oklahoma162,3980.88×
Utah159,3151.07×
Hawaii114,1861.6×
Iowa113,5040.83×
Arkansas111,3140.81×
Kansas108,0740.83×
Washington, District of Columbia97,9981.96×
Mississippi96,5420.71×
Idaho76,7300.92×
Nebraska68,4090.82×
New Mexico68,0520.82×
New Hampshire60,0810.92×
West Virginia53,3590.69×
Maine50,1590.84×
Rhode Island47,3110.89×
Alaska43,9981.24×
Montana38,7970.84×
Delaware37,3750.82×
South Dakota29,1210.76×
North Dakota26,6530.78×
Vermont24,8590.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indonesia audience
BrandAffinityCategory
Group buying24.64×Shopping
Confucianism26.84×Politics & Society
Kia Sportage13.82×Cars & Mobility
North Korea7.54×Travel & Leisure
Malaysia7.32×Travel & Leisure
Palestine10.38×Travel & Leisure
Vietnam Airlines20×Travel & Leisure
Trivago6.09×Travel & Leisure
Turkish Airlines8.42×Travel & Leisure
7-Eleven2.77×Shopping
Houston Astros4.26×Sports
Hobby Lobby1.94×Home & Garden
Czech Republic7.51×Travel & Leisure
High school2.63×Business & Career
FIFA World Cup1.83×Sports
Eyebrow3.02×Beauty & Wellness
MSN1.78×News
FC Bayern Munich2.99×Sports
Nail art3.08×Beauty & Wellness
Morocco6.98×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indonesia audience
TraitClusterScore
PatriotismCONSERVATISM1.71
SpiritualityBALANCE1.38
TravellingTHRILL1.28
SustainabilityBALANCE1.25
Risk AppetiteTHRILL1.24
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Indonesia
CountryShare
China16.5%
Indonesia11.6%
United States9.0%

See Indonesia audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Indonesia have in United States?

Indonesia has an estimated audience of 16,616,500 people in United States, concentrated in California and Texas.

What is the gender split and age of Indonesia fans?

55.5% of Indonesia fans are female, 44.5% are male, with an average age of 36.7 years.

Which brands do Indonesia fans like most?

Indonesia fans show strongest brand affinity for Group buying (24.64×), Confucianism (26.84×), and Kia Sportage (13.82×) over the country average.

Where do Indonesia fans live in United States?

Indonesia fans in United States are most concentrated in California (reach 2,791,595), Texas (reach 1,609,291), and Florida (reach 1,386,207). These three regions account for the largest share of the active audience.

What other brands do Indonesia fans also like?

Beyond Indonesia itself, the audience over-indexes on Confucianism (26.84×), Kia Sportage (13.82×), North Korea (7.54×), and Malaysia (7.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indonesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.