Rascasse Audience Intelligence

Indonesia Audience in United States

A data profile of the people who buy, follow and care about Indonesia in United States — modelled from more than twelve digital signal sources. Indonesia has an estimated audience of 16,616,500 people in United States.

#19among Country in United States#110among POI in United States#182in Travel & Leisure

The average Indonesia fan in United States is 36.7 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, California, Texas.

Top brand affinities include Turkish Airlines, Anne Hathaway, Group buying, with strongest over-indexing on Turkish Airlines (14.97× the country average).

Demographically, the Indonesia audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indonesia fan in United States is more female, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Turkish Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indonesia profile in United States.

Audience size
16.6M
in United States
Gender
55.5%♀
44.5% male
Age
36.7
average years
Country rank
#2071
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indonesia fans

55.5% are female, 44.5% are male, average age 36.7.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Indonesia audience in United States
MetricValue
Female55.5%
Male44.5%
Average age36.7
Estimated audience size16,616,500
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Indonesia audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3917%
40-4916%
50+19%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Indonesia audience comes from United States.

Worldwide audience distribution share by country for Indonesia
CountryShare
China16.5%
Indonesia11.6%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indonesia audience in United States is strongest.

Fig. 05

Top regions by affinity

Indonesia fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~4M14.19×
02Washington, District of Columbia~100K1.97×
03Hawaii~100K1.58×
04California~2.5M1.44×
05Washington~500K1.44×
06Alaska~50K1.29×
07Oregon~200K1.24×
08Florida~1.5M1.19×
09New York~1M1.18×
10Massachusetts~400K1.18×
11Virginia~500K1.12×
12Maryland~300K1.09×
13New Jersey~500K1.08×
14Arizona~400K1.07×
15Nevada~200K1.07×
16Colorado~300K1.05×
17Utah~200K1.05×
18Texas~1.5M1.04×
19Georgia~500K1.04×
20Illinois~600K1.03×
21Minnesota~200K0.99×
22Connecticut~200K0.97×
23Pennsylvania~500K0.96×
24New Hampshire~60K0.94×
25North Carolina~500K0.93×
26Idaho~80K0.93×
27Rhode Island~50K0.93×
28Vermont~30K0.91×
29Michigan~400K0.89×
30Montana~40K0.88×
31Indiana~300K0.86×
32Wisconsin~200K0.86×
33Oklahoma~200K0.86×
34Maine~50K0.86×
35Louisiana~200K0.85×
36Delaware~40K0.85×
37North Dakota~30K0.85×
38Tennessee~300K0.84×
39New Mexico~70K0.84×
40Iowa~100K0.83×
41Nebraska~70K0.83×
42South Carolina~200K0.82×
43Arkansas~100K0.82×
44Kansas~100K0.82×
45South Dakota~30K0.82×
46Ohio~400K0.79×
47Kentucky~200K0.79×
48Alabama~200K0.75×
49West Virginia~60K0.75×
50Mississippi~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Indonesia, United States
0.74×1.00×14.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indonesia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indonesia audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society23.33×
02Vietnam AirlinesTravel & Leisure20.00×
03TofuFood & Beverages17.25×
04Turkish AirlinesTravel & Leisure14.97×
05Group buyingShopping10.32×
06Anne HathawayMovies & TV7.37×
07MalaysiaTravel & Leisure7.02×
08BadmintonSports5.29×
09ScarfFashion & Accessoires5.05×
10TrivagoTravel & Leisure4.97×
11North KoreaTravel & Leisure4.95×
12PhilippinesTravel & Leisure2.96×
13High schoolBusiness & Career2.62×
14FedExBusiness & Career2.45×
157-ElevenShopping2.32×
16InnovationBusiness & Career2.14×
17Electric guitarMusic & Radio1.96×
18NBA FinalsSports1.94×
19T-MobileTechnology & Electronics1.58×
20FIFA World CupSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indonesia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indonesia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
SpiritualityBALANCE1.52×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indonesia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Price SensitivityPREMIUM0.91×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indonesia have in United States?

Indonesia has an estimated audience of 16,616,500 people in United States, concentrated in Missouri and California.

02

What is the gender split and age of Indonesia fans?

55.5% of Indonesia fans are female, 44.5% are male, with an average age of 36.7 years.

03

Which brands do Indonesia fans like most?

Indonesia fans show strongest brand affinity for Turkish Airlines (14.97×), Anne Hathaway (7.37×), and Group buying (10.32×) over the country average.

04

Where do Indonesia fans live in United States?

Indonesia fans in United States are most concentrated in Missouri (reach ~4M), California (reach ~2.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Indonesia fans also like?

Beyond Indonesia itself, the audience over-indexes on Anne Hathaway (7.37×), Group buying (10.32×), Malaysia (7.02×), and Confucianism (23.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Indonesia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indonesia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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