Perplexity Audience in United States

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Perplexity has an estimated audience of 5,012,091 people in United States. 47.3% are female, 52.7% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, The Devil's Rejects, Jeremy Riddle, Nationality, Cadillac Ranch.

The average Perplexity fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, The Devil's Rejects, Jeremy Riddle, with strongest over-indexing on Lulu 黃路梓茵 (11.1× the country average). Demographically, the Perplexity audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

Demographics of Perplexity fans

Demographic split for Perplexity audience in United States
MetricValue
Female47.3%
Male52.7%
Average age40.7
Estimated audience size5,012,091

Audience persona

The typical Perplexity fan in United States is balanced, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Perplexity in United States
RegionReachAffinity
California1,104,3312×
Texas578,9401.34×
New York492,2771.76×
Florida375,4901.11×
Illinois204,0571.22×
New Jersey194,3681.52×
Massachusetts193,3411.96×
Virginia183,2911.5×
Pennsylvania181,5011.08×
North Carolina167,1101.11×
Georgia159,2641.03×
Washington158,0541.57×
Michigan120,7760.92×
Arizona116,7601.14×
Ohio113,3810.73×
Maryland107,4181.25×
Colorado98,3781.25×
Indiana79,9360.87×
Tennessee79,7910.79×
Connecticut69,4611.38×
Missouri68,4700.85×
Oregon67,8171.18×
Minnesota62,1570.87×
Utah58,0681.29×
Wisconsin51,9750.69×
South Carolina51,2900.68×
Oklahoma45,4010.82×
Louisiana44,1560.68×
Nevada41,9400.87×
Alabama40,2670.58×
Washington, District of Columbia36,9492.45×
Kentucky33,8340.54×
Hawaii32,7541.52×
Arkansas32,3370.78×
Kansas32,2070.82×
Iowa31,2020.76×
Mississippi20,6000.5×
Idaho19,7820.79×
Nebraska18,4840.74×
New Hampshire17,6500.89×
New Mexico16,0470.64×
Rhode Island14,9130.93×
Maine13,0120.72×
Delaware9,9120.72×
West Virginia9,5860.41×
Montana9,2970.67×
Vermont8,5070.97×
Alaska6,5730.61×
South Dakota6,0700.52×
North Dakota4,8110.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perplexity audience
BrandAffinityCategory
Lulu 黃路梓茵11.1×Movies & TV
The Devil's Rejects25.25×Movies & TV
Jeremy Riddle64.8×Music & Radio
Nationality3.56×Politics & Society
Cadillac Ranch15.63×Cars & Mobility
Elsword19.12×Games
Mangaka3.32×Literature
Wikia2.4×Internet & Social Media
Home staging3.66×Home & Garden
Hibachi5.29×Food & Beverages
Mothercare2.11×Kids & Family
Governor of Michigan4.45×Politics & Society
Goop3.18×Internet & Social Media
Voltron: Legendary Defender9.46×Movies & TV
Nebraska Cornhuskers football2.12×Sports
Grace Slick5×Music & Radio
El Paso County, Colorado7.31×Travel & Leisure
Staycation1.86×Home & Garden
Grinch2.28×Movies & TV
No Escape (1994 film)6.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perplexity audience
TraitClusterScore
Need for SecurityCONSERVATISM3.12
Early Adopter MentalityPOWER1.91
Luxury OrientationPREMIUM1.8
Risk AppetiteTHRILL1.69
LGBTQ+ IdentityOPEN1.64
Career OrientationPOWER1.63

Worldwide distribution

Worldwide audience distribution share by country for Perplexity
CountryShare
United States11.2%
Germany7.3%
Indonesia7.2%

See Perplexity audiences in other countries

More Generative AI audiences in United States

Frequently asked questions

How many fans does Perplexity have in United States?

Perplexity has an estimated audience of 5,012,091 people in United States, concentrated in California and Texas.

What is the gender split and age of Perplexity fans?

47.3% of Perplexity fans are female, 52.7% are male, with an average age of 40.7 years.

Which brands do Perplexity fans like most?

Perplexity fans show strongest brand affinity for Lulu 黃路梓茵 (11.1×), The Devil's Rejects (25.25×), and Jeremy Riddle (64.8×) over the country average.

Where do Perplexity fans live in United States?

Perplexity fans in United States are most concentrated in California (reach 1,104,331), Texas (reach 578,940), and New York (reach 492,277). These three regions account for the largest share of the active audience.

What other brands do Perplexity fans also like?

Beyond Perplexity itself, the audience over-indexes on The Devil's Rejects (25.25×), Jeremy Riddle (64.8×), Nationality (3.56×), and Cadillac Ranch (15.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perplexity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.