Rascasse Audience Intelligence

ElevenLabs Target Market in United States

A data profile of the people who buy, follow and care about ElevenLabs in United States — modelled from more than twelve digital signal sources. ElevenLabs has an estimated audience of 3,429,651 people in United States.

#8among Generative AI in United States#961among Brand in United States#373in Technology & Electronics

The average ElevenLabs fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Deep learning, Business intelligence, Data visualization, with strongest over-indexing on Deep learning (90.56× the country average).

Demographically, the ElevenLabs audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ElevenLabs fan in United States is balanced, around 37.0 years old, with strong Need for Security tendencies and a notable affinity for Deep learning.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ElevenLabs profile in United States.

Audience size
3.4M
in United States
Gender
46.1%♀
53.9% male
Age
37.0
average years
Country rank
#9194
Brand in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ElevenLabs

46.1% are female, 53.9% are male, average age 37.0.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for ElevenLabs audience in United States
MetricValue
Female46.1%
Male53.9%
Average age37.0
Estimated audience size3,429,651
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the ElevenLabs audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

12.0%

of the worldwide ElevenLabs audience comes from United States.

Worldwide audience distribution share by country for ElevenLabs
CountryShare
India22.0%
United States12.0%
Brazil11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ElevenLabs audience in United States is strongest.

Fig. 05

Top regions by affinity

ElevenLabs customers by region in United States
#RegionReachAffinity×
01California~600K1.76×
02New York~300K1.62×
03Kansas~40K1.56×
04Florida~300K1.51×
05Washington~90K1.41×
06New Jersey~100K1.39×
07Georgia~100K1.30×
08Utah~40K1.30×
09Nevada~40K1.29×
10Oregon~50K1.27×
11Washington, District of Columbia~10K1.26×
12Texas~300K1.23×
13Virginia~90K1.21×
14Massachusetts~70K1.14×
15Maryland~60K1.14×
16Oklahoma~40K1.14×
17Arizona~70K1.09×
18Illinois~100K1.06×
19North Carolina~100K1.04×
20Connecticut~30K1.02×
21Colorado~50K1.00×
22Idaho~20K0.96×
23Tennessee~60K0.95×
24South Carolina~40K0.91×
25Michigan~70K0.90×
26Pennsylvania~100K0.89×
27Alabama~40K0.89×
28Rhode Island~9K0.89×
29Louisiana~40K0.88×
30Hawaii~10K0.88×
31Missouri~40K0.87×
32Arkansas~20K0.87×
33Delaware~8K0.87×
34Indiana~50K0.86×
35Kentucky~30K0.86×
36Ohio~80K0.82×
37Minnesota~40K0.81×
38New Hampshire~10K0.81×
39Maine~9K0.79×
40Alaska~5K0.79×
41Mississippi~20K0.78×
42New Mexico~10K0.78×
43Vermont~4K0.77×
44West Virginia~10K0.76×
45Wisconsin~40K0.75×
46South Dakota~6K0.75×
47Nebraska~10K0.73×
48Montana~6K0.73×
49North Dakota~5K0.71×
50Iowa~20K0.70×
Fig. 06

Affinity by region

Affinity by region — ElevenLabs, United States
0.70×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ElevenLabs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ElevenLabs audience
#·InterestCategoryAffinity×
01Deep learningTechnology & Electronics90.56×
02Business intelligenceBusiness & Career31.73×
03Internet securityTechnology & Electronics30.49×
04Data visualizationTechnology & Electronics30.37×
05Data scienceBusiness & Career11.06×
06Massive open online courseBusiness & Career10.08×
07Business schoolBusiness & Career5.10×
08LinkedInInternet & Social Media4.23×
09InnovationBusiness & Career3.85×
10Sustainable energyHome & Garden3.75×
11Affiliate marketingBusiness & Career3.31×
12Computer securityBusiness & Career3.19×
13Micro CenterShopping3.18×
14Artificial intelligenceTechnology & Electronics3.04×
15Renewable energyBusiness & Career2.73×
16Indeed.comBusiness & Career1.84×
17GoogleInternet & Social Media1.72×
18Google DriveTechnology & Electronics1.68×
19Google MapsInternet & Social Media1.64×
20AirbnbTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ElevenLabs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ElevenLabs audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.83×
PatriotismCONSERVATISM2.28×
Early Adopter MentalityPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ElevenLabs audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ElevenLabs's target market in United States?

ElevenLabs's target market in United States covers an estimated 3,429,651 people, concentrated in California and Texas.

02

What is the gender split and age of ElevenLabs customers?

46.1% of the ElevenLabs audience are female, 53.9% are male, with an average age of 37.0 years.

03

Which brands do ElevenLabs fans like most?

ElevenLabs fans show strongest brand affinity for Deep learning (90.56×), Business intelligence (31.73×), and Data visualization (30.37×) over the country average.

04

Where do ElevenLabs fans live in United States?

ElevenLabs fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do ElevenLabs fans also like?

Beyond ElevenLabs itself, the audience over-indexes on Business intelligence (31.73×), Data visualization (30.37×), Internet security (30.49×), and Data science (11.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for ElevenLabs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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