Rascasse Audience Intelligence

Spreadsheet Target Market in Indonesia

A data profile of the people who buy, follow and care about Spreadsheet in Indonesia — modelled from more than twelve digital signal sources. Spreadsheet has an estimated audience of 3,322,297 people in Indonesia.

#19among Brand in Indonesia
#41in Technology & Electronics

The average Spreadsheet fan in Indonesia is 31.8 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Spreadsheet profile in Indonesia.

Audience size
3.3M
in Indonesia
Gender
38.6%♀
61.4% male
Age
31.8
average years
Country rank
#592
Brand in Indonesia
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spreadsheet

38.6% are female, 61.4% are male, average age 31.8.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Spreadsheet audience in Indonesia
MetricValue
Female38.6%
Male61.4%
Average age31.8
Estimated audience size3,322,297
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Spreadsheet audience in Indonesia
Age bracketShare%
16-1932%
20-2932%
30-3918%
40-4911%
50+7%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Spreadsheet audience comes from Indonesia.

Worldwide audience distribution share by country for Spreadsheet
CountryShare
Indonesia21.0%
United States13.6%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spreadsheet audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Spreadsheet customers by region in Indonesia
#RegionReachAffinity×
01Special Region of Yogyakarta~200K3.11×
02Jakarta~600K2.07×
03East Java~700K1.92×
04Central Java~600K1.73×
05West Java~900K1.68×
06Banten~200K1.66×
07Bali~100K1.46×
08East Kalimantan~60K1.17×
09Lampung~80K1.13×
10South Sulawesi~100K1.12×
11South Kalimantan~50K1.09×
12West Kalimantan~50K1.04×
13Riau Islands~30K0.96×
14Central Kalimantan~20K0.92×
15West Sumatra~50K0.83×
16Bengkulu~20K0.83×
17South Sumatra~60K0.79×
18West Nusa Tenggara~30K0.78×
19North Kalimantan~8K0.77×
20Riau~60K0.73×
21North Sulawesi~30K0.73×
22Bangka-Belitung Islands~10K0.73×
23Gorontalo (disambiguation)(2)~10K0.73×
24Southeast Sulawesi~20K0.71×
25Central Sulawesi~20K0.70×
26Jambi~20K0.66×
27North Sumatra~100K0.64×
28Aceh~30K0.61×
29Papua (province)~10K0.61×
30West Sulawesi~8K0.56×
31West Papua~6K0.55×
32North Maluku~6K0.50×
33East Nusa Tenggara~20K0.46×
34Maluku~7K0.46×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Indonesia

See Spreadsheet audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Spreadsheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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