Traveloka Audience in United States
Traveloka has an estimated audience of 307,704 people in United States. 55.6% are female, 44.4% are male, average age 32.3. Top regions: California, Texas, New York.
The average Traveloka fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Traveloka audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Travel & Leisure · Type: Brand
Demographics of Traveloka fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 32.3 |
| Estimated audience size | 307,704 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 85,374 | 2.52× |
| Texas | 31,392 | 1.19× |
| New York | 24,100 | 1.4× |
| Florida | 22,080 | 1.06× |
| Washington | 16,827 | 2.73× |
| Virginia | 9,173 | 1.22× |
| Georgia | 9,070 | 0.96× |
| Massachusetts | 8,253 | 1.36× |
| Pennsylvania | 8,118 | 0.78× |
| Illinois | 8,075 | 0.79× |
| New Jersey | 7,917 | 1.01× |
| Ohio | 5,727 | 0.6× |
| Colorado | 5,695 | 1.17× |
| North Carolina | 5,191 | 0.56× |
| Michigan | 5,068 | 0.63× |
| Arizona | 5,006 | 0.8× |
| Oregon | 4,883 | 1.38× |
| Washington, District of Columbia | 4,711 | 5.09× |
| Maryland | 4,618 | 0.87× |
| Oklahoma | 4,158 | 1.22× |
| Nevada | 3,496 | 1.17× |
| Tennessee | 3,374 | 0.55× |
| Indiana | 3,307 | 0.59× |
| Missouri | 3,203 | 0.65× |
| Louisiana | 3,104 | 0.78× |
| Hawaii | 2,911 | 2.2× |
| Minnesota | 2,885 | 0.65× |
| Wisconsin | 2,520 | 0.54× |
| Alabama | 2,423 | 0.56× |
| South Carolina | 2,248 | 0.49× |
| Connecticut | 2,134 | 0.69× |
| Utah | 2,117 | 0.77× |
| Kansas | 2,018 | 0.83× |
| Arkansas | 1,801 | 0.71× |
| Iowa | 1,630 | 0.64× |
| Alaska | 1,531 | 2.33× |
| Kentucky | 1,252 | 0.32× |
| New Hampshire | 1,149 | 0.95× |
| Mississippi | 957 | 0.38× |
| Nebraska | 863 | 0.56× |
| New Mexico | 709 | 0.46× |
| Idaho | 687 | 0.45× |
| Rhode Island | 666 | 0.68× |
| North Dakota | 622 | 0.98× |
| Montana | 566 | 0.66× |
| West Virginia | 558 | 0.39× |
| Maine | 554 | 0.5× |
| South Dakota | 519 | 0.73× |
| Wyoming | 489 | 1.07× |
| Delaware | 464 | 0.55× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.47 |
| Luxury Orientation | PREMIUM | 1.26 |
| Sports Activity | POWER | 1.22 |
| Quality Awareness | PREMIUM | 1.12 |
| Pet Ownership | JOY | 0.97 |
| Travelling | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 57.1% |
| Vietnam | 8.4% |
| Japan | 5.5% |
See Traveloka audiences in other countries
More Travel & Leisure audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Traveloka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.