A data profile of the people who buy, follow and care about South Korea in United Arab Emirates — modelled from more than twelve digital signal sources. South Korea has an estimated audience of 1,494,231 people in United Arab Emirates.
The average South Korea fan in United Arab Emirates is 34.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Hobby, Korean drama, Yas Island, with strongest over-indexing on Hobby (1.56× the country average).
Demographically, the South Korea audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical South Korea fan in United Arab Emirates is more male, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the South Korea profile in United Arab Emirates.
41.7% are female, 58.3% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 34.9 |
| Estimated audience size | 1,494,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 35% | |
| 30-39 | 28% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide South Korea audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| China | 14.3% |
| Japan | 14.2% |
| United States | 9.5% |
Where the South Korea audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1M | 1.11× | |
| 02 | Emirate of Sharjah | ~400K | 1.09× | |
| 03 | Emirate of Ajman | ~200K | 1.09× | |
| 04 | Emirate of Abu Dhabi | ~600K | 1.00× | |
| 05 | Ras Al Khaimah | ~70K | 0.93× | |
| 06 | Fujairah | ~30K | 0.87× |
The strongest cross-interests of the South Korea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allkpop | Music & Radio | 3.14× | ||
| 02 | Mongolia | Travel & Leisure | 2.82× | ||
| 03 | Star Cinema | Movies & TV | 2.54× | ||
| 04 | Korean drama | Movies & TV | 2.53× | ||
| 05 | Tokyo | Travel & Leisure | 2.48× | ||
| 06 | North Korea | Travel & Leisure | 2.21× | ||
| 07 | Taiwan | Travel & Leisure | 2.00× | ||
| 08 | Scarf | Fashion & Accessoires | 1.97× | ||
| 09 | Nail art | Beauty & Wellness | 1.97× | ||
| 10 | Singapore | Travel & Leisure | 1.86× | ||
| 11 | Shrimp | Food & Beverages | 1.79× | ||
| 12 | Salad | Food & Beverages | 1.77× | ||
| 13 | Hong Kong | Travel & Leisure | 1.69× | ||
| 14 | Yas Island | Travel & Leisure | 1.62× | ||
| 15 | Hobby | Home & Garden | 1.56× | ||
| 16 | Chocolate cake | Food & Beverages | 1.55× | ||
| 17 | Diary | Kids & Family | 1.55× | ||
| 18 | Ferrari World | Travel & Leisure | 1.53× | ||
| 19 | Sportswear (activewear) | Fashion & Accessoires | 1.51× | ||
| 20 | Manga | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.20× | |
| Community Orientation | OPEN | 1.07× | |
| Sports Activity | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.76× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.81× |
South Korea has an estimated audience of 1,494,231 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
41.7% of South Korea fans are female, 58.3% are male, with an average age of 34.9 years.
South Korea fans show strongest brand affinity for Hobby (1.56×), Korean drama (2.53×), and Yas Island (1.62×) over the country average.
South Korea fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond South Korea itself, the audience over-indexes on Korean drama (2.53×), Yas Island (1.62×), North Korea (2.21×), and Scarf (1.97×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for South Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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