A data profile of the people who buy, follow and care about South Korea in Italy — modelled from more than twelve digital signal sources. South Korea has an estimated audience of 4,903,192 people in Italy.
South Korea has an estimated audience of 4,903,192 people in Italy. 48.6% are female, 51.4% are male, average age 38.6. Top brand affinities: Hyundai, Wikipedia, Robert Redford, Breaking news, Local news.
Top brand affinities include Hyundai, Wikipedia, Robert Redford, with strongest over-indexing on Hyundai (4.2× the country average).
Demographically, the South Korea audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.
The typical South Korea fan in Italy is balanced, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Hyundai.
The key figures that characterise the South Korea profile in Italy.
48.6% are female, 51.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 38.6 |
| Estimated audience size | 4,903,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 24% |
of the worldwide South Korea audience comes from Italy.
| Country | Share |
|---|---|
| China | 14.3% |
| Japan | 14.2% |
| United States | 9.5% |
The strongest cross-interests of the South Korea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai | Cars & Mobility | 4.20× | ||
| 02 | Coca-Cola | Food & Beverages | 2.94× | ||
| 03 | Local news | News | 2.93× | ||
| 04 | Wikipedia | Internet & Social Media | 2.80× | ||
| 05 | Robert Redford | Movies & TV | 2.61× | ||
| 06 | Volagratis | Travel & Leisure | 2.53× | ||
| 07 | Hybrid electric vehicle | Cars & Mobility | 2.49× | ||
| 08 | Non-fiction books | Literature | 2.45× | ||
| 09 | Satire | Literature | 2.08× | ||
| 10 | Uniqlo | Shopping | 1.93× | ||
| 11 | Smart device | Technology & Electronics | 1.85× | ||
| 12 | Breaking news | Movies & TV | 1.82× | ||
| 13 | Lexus | Cars & Mobility | 1.81× | ||
| 14 | Burger King | Food & Beverages | 1.65× | ||
| 15 | Mediaset | Technology & Electronics | 1.63× | ||
| 16 | Innovation | Business & Career | 1.61× | ||
| 17 | Anime and manga fandom | Literature | 1.61× | ||
| 18 | Foot Locker | Shopping | 1.58× | ||
| 19 | Mobile game | Games | 1.53× | ||
| 20 | Superman | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.81× | |
| Risk Appetite | THRILL | 1.24× | |
| Urban Lifestyle | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.75× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for South Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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