A data profile of the people who buy, follow and care about South Korea in Spain — modelled from more than twelve digital signal sources. South Korea has an estimated audience of 2,277,722 people in Spain.
South Korea has an estimated audience of 2,277,722 people in Spain. 50.5% are female, 49.5% are male, average age 40.5. Top brand affinities: Breaking news, IBEX 35, K-pop, Local news, Superman.
Top brand affinities include Breaking news, IBEX 35, K-pop, with strongest over-indexing on Breaking news (3.87× the country average).
Demographically, the South Korea audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Individualism, Indulgence.
The typical South Korea fan in Spain is balanced, around 40.5 years old, with strong Individualism tendencies and a notable affinity for Breaking news.
The key figures that characterise the South Korea profile in Spain.
50.5% are female, 49.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 40.5 |
| Estimated audience size | 2,277,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide South Korea audience comes from Spain.
| Country | Share |
|---|---|
| China | 14.3% |
| Japan | 14.2% |
| United States | 9.5% |
The strongest cross-interests of the South Korea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soompi | Internet & Social Media | 11.63× | ||
| 02 | Modest Fashion | Fashion & Accessoires | 6.49× | ||
| 03 | Local news | News | 5.37× | ||
| 04 | K-pop | Music & Radio | 4.66× | ||
| 05 | Breaking news | Movies & TV | 3.87× | ||
| 06 | Millie Bobby Brown | Movies & TV | 3.52× | ||
| 07 | Hair conditioner | Beauty & Wellness | 2.54× | ||
| 08 | Brad Pitt | Movies & TV | 2.44× | ||
| 09 | Uniqlo | Shopping | 2.42× | ||
| 10 | IBEX 35 | Business & Career | 2.24× | ||
| 11 | Batman | Movies & TV | 2.23× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 2.23× | ||
| 13 | Superman | Movies & TV | 2.22× | ||
| 14 | Motorcycle accessories | Cars & Mobility | 2.16× | ||
| 15 | Innovation | Business & Career | 2.13× | ||
| 16 | Podcast | Music & Radio | 1.88× | ||
| 17 | Harry Potter | Movies & TV | 1.80× | ||
| 18 | Caixabank | Business & Career | 1.70× | ||
| 19 | Drama movies | Movies & TV | 1.69× | ||
| 20 | Mobile game | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.47× | |
| Indulgence | JOY | 1.37× | |
| Risk Appetite | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Mindfulness | BALANCE | 0.74× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for South Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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