A data profile of the people who buy, follow and care about South Korea in France — modelled from more than twelve digital signal sources. South Korea has an estimated audience of 3,867,218 people in France.
South Korea has an estimated audience of 3,867,218 people in France. 53.6% are female, 46.4% are male, average age 36.1. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Girl power, Plants vs. Zombies.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (229.13× the country average).
Demographically, the South Korea audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical South Korea fan in France is balanced, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the South Korea profile in France.
53.6% are female, 46.4% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 36.1 |
| Estimated audience size | 3,867,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 19% | |
| 30-39 | 14% | |
| 40-49 | 16% | |
| 50+ | 19% |
of the worldwide South Korea audience comes from France.
| Country | Share |
|---|---|
| China | 14.3% |
| Japan | 14.2% |
| United States | 9.5% |
The strongest cross-interests of the South Korea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 229.13× | ||
| 02 | Selfridges | Shopping | 220.84× | ||
| 03 | Plants vs. Zombies | Games | 52.88× | ||
| 04 | Marvel Universe | Games | 35.43× | ||
| 05 | Christmas tree | Kids & Family | 31.79× | ||
| 06 | Christmas Gift | Kids & Family | 31.57× | ||
| 07 | Girl power | Politics & Society | 22.45× | ||
| 08 | Sexology | Kids & Family | 18.25× | ||
| 09 | Modanisa | Fashion & Accessoires | 13.72× | ||
| 10 | Psychological horror | Health | 11.62× | ||
| 11 | Islamic banking | Business & Career | 9.27× | ||
| 12 | Broadcasting of sports events | Movies & TV | 9.20× | ||
| 13 | Dentistry | Business & Career | 8.13× | ||
| 14 | Breast Cancer awareness | Health | 6.88× | ||
| 15 | Sustainable products | Politics & Society | 6.09× | ||
| 16 | Zoom lens | Technology & Electronics | 5.44× | ||
| 17 | Kitchen garden | Home & Garden | 5.11× | ||
| 18 | Online banking | Business & Career | 3.89× | ||
| 19 | Midi Libre | News | 2.46× | ||
| 20 | BlaBlaCar | Cars & Mobility | 2.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.17× | |
| Individualism | JOY | 1.55× | |
| Patriotism | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.79× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for South Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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