A data profile of the people who buy, follow and care about Coca-Cola in Italy — modelled from more than twelve digital signal sources. Coca-Cola has an estimated audience of 1,720,497 people in Italy.
The average Coca-Cola fan in Italy is 40.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Soft drinks, Manhattan, Hair dryer, with strongest over-indexing on Soft drinks (3.61× the country average).
Demographically, the Coca-Cola audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Coca-Cola fan in Italy is balanced, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Soft drinks.
The key figures that characterise the Coca-Cola profile in Italy.
46.7% are female, 53.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 40.3 |
| Estimated audience size | 1,720,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Coca-Cola audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.0% |
| Brazil | 12.5% |
| Mexico | 7.2% |
Where the Coca-Cola audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~50K | 1.69× | |
| 02 | Lombardy | ~400K | 1.36× | |
| 03 | Sicilia | ~200K | 1.29× | |
| 04 | Campania | ~200K | 1.28× | |
| 05 | Puglia | ~100K | 1.21× | |
| 06 | Emilia-Romagna | ~200K | 1.17× | |
| 07 | Veneto | ~100K | 1.08× | |
| 08 | Piedmont | ~100K | 1.02× | |
| 09 | Lazio | ~200K | 1.01× | |
| 10 | Calabria | ~50K | 0.98× | |
| 11 | Sardinia | ~50K | 0.98× | |
| 12 | Basilicata | ~20K | 0.98× | |
| 13 | Abruzzo | ~30K | 0.92× | |
| 14 | Tuscany | ~100K | 0.88× | |
| 15 | Marche | ~40K | 0.83× | |
| 16 | Trentino-Alto Adige/Südtirol | ~30K | 0.82× | |
| 17 | Umbria | ~20K | 0.81× | |
| 18 | Liguria | ~40K | 0.79× | |
| 19 | Molise | ~6K | 0.73× | |
| 20 | Aosta Valley | ~3K | 0.73× |
The strongest cross-interests of the Coca-Cola audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cola | Food & Beverages | 7.42× | ||
| 02 | Manhattan | Travel & Leisure | 6.79× | ||
| 03 | Unibet | Games | 4.21× | ||
| 04 | Rings (gymnastics) | Sports | 3.80× | ||
| 05 | Hair dryer | Beauty & Wellness | 3.74× | ||
| 06 | Soft drinks | Food & Beverages | 3.61× | ||
| 07 | South Korea | Travel & Leisure | 2.94× | ||
| 08 | Hairbrush | Beauty & Wellness | 2.45× | ||
| 09 | Sal da Vinci | Movies & TV | 2.09× | ||
| 10 | Raoul Bova | Movies & TV | 1.95× | ||
| 11 | OVS | Fashion & Accessoires | 1.91× | ||
| 12 | Barbie | Movies & TV | 1.88× | ||
| 13 | Gmail | Internet & Social Media | 1.85× | ||
| 14 | Burger King | Food & Beverages | 1.83× | ||
| 15 | McDonald's | Food & Beverages | 1.79× | ||
| 16 | Gerry Scotti | Movies & TV | 1.76× | ||
| 17 | Big-box store | Shopping | 1.65× | ||
| 18 | SuperEnalotto | Games | 1.62× | ||
| 19 | S.S. Lazio | Sports | 1.60× | ||
| 20 | Hypermarket | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Career Orientation | POWER | 1.13× | |
| Healthy Lifestyle | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.86× | |
| Design Affinity | PREMIUM | 0.89× | |
| Individualism | JOY | 0.94× |
Coca-Cola's target market in Italy covers an estimated 1,720,497 people, concentrated in Lombardy and Campania.
46.7% of the Coca-Cola audience are female, 53.3% are male, with an average age of 40.3 years.
Coca-Cola fans show strongest brand affinity for Soft drinks (3.61×), Manhattan (6.79×), and Hair dryer (3.74×) over the country average.
Coca-Cola fans in Italy are most concentrated in Lombardy (reach ~400K), Campania (reach ~200K), and Lazio (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Coca-Cola itself, the audience over-indexes on Manhattan (6.79×), Hair dryer (3.74×), Sal da Vinci (2.09×), and South Korea (2.94×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Coca-Cola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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