A data profile of the people who buy, follow and care about Herald Sun in Australia — modelled from more than twelve digital signal sources. Herald Sun has an estimated audience of 5,074,748 people in Australia.
Herald Sun has an estimated audience of 5,074,748 people in Australia. 53.2% are female, 46.8% are male, average age 44.1. Top brand affinities: Real property, Tabloid (newspaper format), Bored Panda, Blanket, Ladbrokes.
Top brand affinities include Real property, Tabloid (newspaper format), Bored Panda, with strongest over-indexing on Real property (2.03× the country average).
Demographically, the Herald Sun audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Herald Sun fan in Australia is balanced, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Herald Sun profile in Australia.
53.2% are female, 46.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 44.1 |
| Estimated audience size | 5,074,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Herald Sun audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 91.3% |
| United States | 3.4% |
| United Kingdom | 2.3% |
The strongest cross-interests of the Herald Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College basketball | Sports | 2.38× | ||
| 02 | Ethan Hawke | Movies & TV | 2.38× | ||
| 03 | Boost Mobile | Technology & Electronics | 2.38× | ||
| 04 | Giannis Antetokounmpo | Sports | 2.38× | ||
| 05 | Winona Ryder | Movies & TV | 2.34× | ||
| 06 | Bored Panda | Internet & Social Media | 2.29× | ||
| 07 | Real property | Home & Garden | 2.03× | ||
| 08 | Ladbrokes | Games | 2.03× | ||
| 09 | Max Verstappen | Sports | 1.95× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.93× | ||
| 11 | Fox Sports | Movies & TV | 1.89× | ||
| 12 | Sports betting | Games | 1.80× | ||
| 13 | Robert Redford | Movies & TV | 1.77× | ||
| 14 | Cricket Australia | Sports | 1.70× | ||
| 15 | Masters Tournament | Sports | 1.70× | ||
| 16 | US Open (tennis) | Sports | 1.65× | ||
| 17 | The Championships, Wimbledon | Sports | 1.62× | ||
| 18 | Blanket | Home & Garden | 1.60× | ||
| 19 | Home insurance | Business & Career | 1.56× | ||
| 20 | Novak Djokovic | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.23× | |
| Indulgence | JOY | 1.17× | |
| Urban Lifestyle | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.85× | |
| Pet Ownership | JOY | 0.86× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Herald Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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