A data profile of the people who buy, follow and care about Zambia in South Africa — modelled from more than twelve digital signal sources. Zambia has an estimated audience of 1,839,612 people in South Africa.
Zambia has an estimated audience of 1,839,612 people in South Africa. 53.8% are female, 46.2% are male, average age 36.7. Top brand affinities: Department store, Hostel, Birkenstock, Dow Jones Industrial Average, Malt whisky.
Top brand affinities include Department store, Hostel, Birkenstock, with strongest over-indexing on Department store (1.55× the country average).
Demographically, the Zambia audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Zambia fan in South Africa is balanced, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Department store.
The key figures that characterise the Zambia profile in South Africa.
53.8% are female, 46.2% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 36.7 |
| Estimated audience size | 1,839,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 19% |
of the worldwide Zambia audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.3% |
| South Africa | 12.9% |
| Mozambique | 5.7% |
The strongest cross-interests of the Zambia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ariel (detergent) | Home & Garden | 2.28× | ||
| 02 | Pfizer | Health | 2.00× | ||
| 03 | Malt whisky | Food & Beverages | 1.89× | ||
| 04 | Listerine | Beauty & Wellness | 1.76× | ||
| 05 | Single malt scotch | Food & Beverages | 1.69× | ||
| 06 | Sunderland A.F.C. | Sports | 1.65× | ||
| 07 | Organic chemistry | Business & Career | 1.65× | ||
| 08 | American Airlines | Travel & Leisure | 1.63× | ||
| 09 | Birkenstock | Fashion & Accessoires | 1.62× | ||
| 10 | Singapore Airlines | Travel & Leisure | 1.60× | ||
| 11 | CA Osasuna | Sports | 1.58× | ||
| 12 | Hostel | Travel & Leisure | 1.57× | ||
| 13 | Gillette (brand) | Beauty & Wellness | 1.56× | ||
| 14 | Department store | Shopping | 1.55× | ||
| 15 | Smirnoff | Food & Beverages | 1.55× | ||
| 16 | RC Strasbourg Alsace | Sports | 1.52× | ||
| 17 | Nobel Peace Prize | Politics & Society | 1.52× | ||
| 18 | Bioderma | Beauty & Wellness | 1.52× | ||
| 19 | Dow Jones Industrial Average | Business & Career | 1.51× | ||
| 20 | Tic Tac | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Extroversion | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Zambia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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