Zambia Audience in Germany
Zambia has an estimated audience of 274,305 people in Germany. 41.8% are female, 58.2% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Hope Springs (2012 film), Israel, Stradivarius, Christmas Gift.
The average Zambia fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Hope Springs (2012 film), Israel, with strongest over-indexing on Unique Gifts (1.95× the country average). Demographically, the Zambia audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Zambia fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 40.6 |
| Estimated audience size | 274,305 |
Audience persona
The typical Zambia fan in Germany is more male, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,639 | 1.09× |
| Bayern | 49,968 | 1.13× |
| Baden-Württemberg | 42,532 | 1.14× |
| Niedersachsen | 27,127 | 1.02× |
| Hessen | 22,468 | 1.07× |
| Berlin | 14,736 | 1.2× |
| Rheinland-Pfalz | 14,308 | 1.04× |
| Sachsen | 13,022 | 0.97× |
| Schleswig-Holstein | 10,592 | 1.08× |
| Brandenburg | 7,470 | 0.88× |
| Hamburg | 7,074 | 1.14× |
| Thüringen | 5,935 | 0.85× |
| Sachsen-Anhalt | 5,667 | 0.8× |
| Mecklenburg-Vorpommern | 4,600 | 0.88× |
| Saarland | 2,446 | 0.73× |
| Bremen | 2,317 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.95× | Shopping |
| Hope Springs (2012 film) | 18.15× | Movies & TV |
| Israel | 2.54× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 2.06× | Kids & Family |
| Este, Veneto | 2.98× | Travel & Leisure |
| Buying a House | 6.77× | Home & Garden |
| Sexy Beast | 19.87× | Movies & TV |
| Birthday Gifts | 1.75× | Kids & Family |
| Laneige | 6.23× | Beauty & Wellness |
| Commercial mortgage | 1.96× | Business & Career |
| Kodi (software) | 2.63× | Technology & Electronics |
| Isha Yoga | 8.86× | Sports |
| Medieval fantasy | 9.76× | Literature |
| Miraflores, Guaviare | 20× | Travel & Leisure |
| Urban horticulture | 1.5× | Home & Garden |
| Fast Five | 4.22× | Movies & TV |
| The Fader | 5.01× | Music & Radio |
| Eindhoven | 1.68× | Travel & Leisure |
| Corona (band) | 1.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.72 |
| Community Orientation | OPEN | 1.47 |
| Mindfulness | BALANCE | 1.41 |
| Convenience Orientation | PREMIUM | 1.31 |
| Pet Ownership | JOY | 1.26 |
| Travelling | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| South Africa | 13.0% |
| Mozambique | 5.7% |
See Zambia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Zambia have in Germany?
Zambia has an estimated audience of 274,305 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zambia fans?
41.8% of Zambia fans are female, 58.2% are male, with an average age of 40.6 years.
Which brands do Zambia fans like most?
Zambia fans show strongest brand affinity for Unique Gifts (1.95×), Hope Springs (2012 film) (18.15×), and Israel (2.54×) over the country average.
Where do Zambia fans live in Germany?
Zambia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,639), Bayern (reach 49,968), and Baden-Württemberg (reach 42,532). These three regions account for the largest share of the active audience.
What other brands do Zambia fans also like?
Beyond Zambia itself, the audience over-indexes on Hope Springs (2012 film) (18.15×), Israel (2.54×), Stradivarius (1.97×), and Christmas Gift (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zambia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.