Zambia Audience in Germany
A data profile of the people who buy, follow and care about Zambia in Germany — modelled from more than twelve digital signal sources. Zambia has an estimated audience of 274,305 people in Germany.
The average Zambia fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Blic, Edin Džeko, Mozambique, with strongest over-indexing on Blic (14.76× the country average).
Demographically, the Zambia audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Zambia fan in Germany is more male, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Blic.
At a glance
The key figures that characterise the Zambia profile in Germany.
Search interest · 12-month trend
Demographics of Zambia fans
41.8% are female, 58.2% are male, average age 40.6.
Gender split
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 40.6 |
| Estimated audience size | 274,305 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Zambia audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.3% |
| South Africa | 12.9% |
| Mozambique | 5.7% |
Geography
Where the Zambia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.26× | |
| 02 | Hamburg | ~7K | 1.14× | |
| 03 | Hessen | ~20K | 1.13× | |
| 04 | Baden-Württemberg | ~40K | 1.12× | |
| 05 | Bayern | ~50K | 1.09× | |
| 06 | Nordrhein-Westfalen | ~60K | 1.06× | |
| 07 | Schleswig-Holstein | ~10K | 1.05× | |
| 08 | Rheinland-Pfalz | ~10K | 1.04× | |
| 09 | Bremen | ~2K | 1.03× | |
| 10 | Niedersachsen | ~30K | 0.98× | |
| 11 | Sachsen | ~10K | 0.97× | |
| 12 | Brandenburg | ~8K | 0.90× | |
| 13 | Mecklenburg-Vorpommern | ~5K | 0.90× | |
| 14 | Thüringen | ~6K | 0.88× | |
| 15 | Sachsen-Anhalt | ~6K | 0.84× | |
| 16 | Saarland | ~3K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Zambia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edin Džeko | Sports | 24.94× | ||
| 02 | Mozambique | Travel & Leisure | 21.40× | ||
| 03 | Samuel Eto'o | Sports | 20.91× | ||
| 04 | Ekşi Sözlük | Internet & Social Media | 20.00× | ||
| 05 | Kemal Sunal | Movies & TV | 20.00× | ||
| 06 | Ahmet Kaya | Music & Radio | 20.00× | ||
| 07 | Bursaspor | Sports | 20.00× | ||
| 08 | Villarreal CF | Sports | 17.55× | ||
| 09 | Blic | News | 14.76× | ||
| 10 | Hindi | Politics & Society | 13.95× | ||
| 11 | Namibia | Travel & Leisure | 13.22× | ||
| 12 | Johannesburg | Travel & Leisure | 12.58× | ||
| 13 | Ghana | Travel & Leisure | 9.80× | ||
| 14 | Dailymotion | Movies & TV | 9.17× | ||
| 15 | Love & Sex | Kids & Family | 8.05× | ||
| 16 | Group buying | Shopping | 7.39× | ||
| 17 | Canada | Travel & Leisure | 3.41× | ||
| 18 | Tagesschau | Movies & TV | 1.86× | ||
| 19 | Family | Kids & Family | 1.86× | ||
| 20 | Germany | Travel & Leisure | 1.54× |
Personality of the Zambia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.18× | |
| Community Orientation | OPEN | 1.83× | |
| Convenience Orientation | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× |
Frequently asked questions
How many fans does Zambia have in Germany?
Zambia has an estimated audience of 274,305 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zambia fans?
41.8% of Zambia fans are female, 58.2% are male, with an average age of 40.6 years.
Which brands do Zambia fans like most?
Zambia fans show strongest brand affinity for Blic (14.76×), Edin Džeko (24.94×), and Mozambique (21.4×) over the country average.
Where do Zambia fans live in Germany?
Zambia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Zambia fans also like?
Beyond Zambia itself, the audience over-indexes on Edin Džeko (24.94×), Mozambique (21.4×), Love & Sex (8.05×), and Dailymotion (9.17×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Canada (8,912,959)
See Zambia audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zambia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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