Zambia Audience in Germany
Zambia has an estimated audience of 274,305 people in Germany. 41.8% are female, 58.2% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Edin Džeko, Hindi, Satire, Love & Sex, Blic.
The average Zambia fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Edin Džeko, Hindi, Satire, with strongest over-indexing on Edin Džeko (33.31× the country average). Demographically, the Zambia audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Zambia fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 40.6 |
| Estimated audience size | 274,305 |
Audience persona
The typical Zambia fan in Germany is more male, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Edin Džeko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,639 | 1.09× |
| Bayern | 49,968 | 1.13× |
| Baden-Württemberg | 42,532 | 1.14× |
| Niedersachsen | 27,127 | 1.02× |
| Hessen | 22,468 | 1.07× |
| Berlin | 14,736 | 1.2× |
| Rheinland-Pfalz | 14,308 | 1.04× |
| Sachsen | 13,022 | 0.97× |
| Schleswig-Holstein | 10,592 | 1.08× |
| Brandenburg | 7,470 | 0.88× |
| Hamburg | 7,074 | 1.14× |
| Thüringen | 5,935 | 0.85× |
| Sachsen-Anhalt | 5,667 | 0.8× |
| Mecklenburg-Vorpommern | 4,600 | 0.88× |
| Saarland | 2,446 | 0.73× |
| Bremen | 2,317 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edin Džeko | 33.31× | Sports |
| Hindi | 24.96× | Politics & Society |
| Satire | 8.81× | Literature |
| Love & Sex | 9.85× | Kids & Family |
| Blic | 14.47× | News |
| Ebru Gündeş | 112.6× | Music & Radio |
| Dailymotion | 12.02× | Movies & TV |
| Casablanca | 16.04× | Travel & Leisure |
| Ghana | 16.76× | Travel & Leisure |
| Group buying | 11.28× | Shopping |
| German television comedy | 7.68× | Movies & TV |
| Country rap | 7.79× | Music & Radio |
| Western Union | 5.36× | Business & Career |
| Canada | 3.87× | Travel & Leisure |
| Mavi Jeans | 16.27× | Fashion & Accessoires |
| Solar lamp | 15.18× | Home & Garden |
| Ghana national football team | 23.43× | Sports |
| Greece | 4.65× | Travel & Leisure |
| Lebanon | 7.64× | Travel & Leisure |
| Ahmet Kaya | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.72 |
| Community Orientation | OPEN | 1.47 |
| Mindfulness | BALANCE | 1.41 |
| Convenience Orientation | PREMIUM | 1.31 |
| Pet Ownership | JOY | 1.26 |
| Travelling | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| South Africa | 13.0% |
| Mozambique | 5.7% |
See Zambia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Zambia have in Germany?
Zambia has an estimated audience of 274,305 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zambia fans?
41.8% of Zambia fans are female, 58.2% are male, with an average age of 40.6 years.
Which brands do Zambia fans like most?
Zambia fans show strongest brand affinity for Edin Džeko (33.31×), Hindi (24.96×), and Satire (8.81×) over the country average.
Where do Zambia fans live in Germany?
Zambia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,639), Bayern (reach 49,968), and Baden-Württemberg (reach 42,532). These three regions account for the largest share of the active audience.
What other brands do Zambia fans also like?
Beyond Zambia itself, the audience over-indexes on Hindi (24.96×), Satire (8.81×), Love & Sex (9.85×), and Blic (14.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zambia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.