Zambia Audience in United States

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Zambia has an estimated audience of 2,460,484 people in United States. 49.9% are female, 50.1% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Historic site, Goop, Vocal harmony, Grinch, Governor of Michigan.

The average Zambia fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Goop, Vocal harmony, with strongest over-indexing on Historic site (10.09× the country average). Demographically, the Zambia audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Zambia fans

Demographic split for Zambia audience in United States
MetricValue
Female49.9%
Male50.1%
Average age39.7
Estimated audience size2,460,484

Audience persona

The typical Zambia fan in United States is balanced, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Zambia in United States
RegionReachAffinity
California276,1191.02×
Texas200,1600.95×
New York173,6981.26×
Florida162,6260.98×
Illinois86,9361.06×
Georgia84,6451.12×
Virginia79,0671.32×
Pennsylvania78,5900.95×
North Carolina77,5641.05×
Ohio66,3490.88×
Washington63,8691.29×
New Jersey60,8960.97×
Massachusetts58,0971.2×
Maryland57,6051.36×
Michigan56,4570.88×
Arizona49,7120.99×
Tennessee43,2740.88×
Colorado42,6851.1×
Minnesota42,4871.21×
Indiana39,5080.88×
Missouri36,4780.92×
Wisconsin33,0370.89×
South Carolina32,7750.89×
Oregon30,9151.1×
Alabama30,2090.88×
Connecticut26,3571.07×
Utah25,5411.16×
Kentucky24,7070.8×
Louisiana23,0070.73×
Oklahoma21,3160.78×
Iowa19,4120.96×
Washington, District of Columbia18,6172.52×
Nevada17,4600.73×
Kansas17,1390.88×
Arkansas17,0470.84×
Mississippi14,1570.7×
Idaho13,5551.1×
Nebraska11,3510.92×
New Mexico10,1960.83×
New Hampshire10,1171.04×
Maine9,4991.08×
Hawaii9,0400.85×
West Virginia7,8650.69×
Rhode Island7,0370.9×
Montana6,5530.96×
Alaska6,1171.16×
Delaware5,8540.86×
Vermont5,2011.2×
South Dakota4,8350.85×
North Dakota3,5970.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zambia audience
BrandAffinityCategory
Historic site10.09×Arts & Culture
Goop11.88×Internet & Social Media
Vocal harmony9.55×Music & Radio
Grinch8.1×Movies & TV
Governor of Michigan14.79×Politics & Society
Hibachi15.39×Food & Beverages
Wok11.17×Food & Beverages
Fairy godmother12.68×Literature
Google Home10.26×Technology & Electronics
Voter registration7.52×Politics & Society
TV Fanatic16.24×Movies & TV
No Escape (1994 film)17.03×Movies & TV
Mathcore10.5×Music & Radio
Hipster12.52×Politics & Society
Grace Slick10.89×Music & Radio
El Paso County, Colorado15.9×Travel & Leisure
headspace11.52×Health
Harlow14.31×Travel & Leisure
Cherish (group)13.24×Music & Radio
Nationality2.35×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zambia audience
TraitClusterScore
ExtroversionTHRILL1.94
PatriotismCONSERVATISM1.76
SpiritualityBALANCE1.43
Community OrientationOPEN1.36
Price SensitivityPREMIUM1.24
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Zambia
CountryShare
United States17.3%
South Africa13.0%
Mozambique5.7%

See Zambia audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Zambia have in United States?

Zambia has an estimated audience of 2,460,484 people in United States, concentrated in California and Texas.

What is the gender split and age of Zambia fans?

49.9% of Zambia fans are female, 50.1% are male, with an average age of 39.7 years.

Which brands do Zambia fans like most?

Zambia fans show strongest brand affinity for Historic site (10.09×), Goop (11.88×), and Vocal harmony (9.55×) over the country average.

Where do Zambia fans live in United States?

Zambia fans in United States are most concentrated in California (reach 276,119), Texas (reach 200,160), and New York (reach 173,698). These three regions account for the largest share of the active audience.

What other brands do Zambia fans also like?

Beyond Zambia itself, the audience over-indexes on Goop (11.88×), Vocal harmony (9.55×), Grinch (8.1×), and Governor of Michigan (14.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zambia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.