A data profile of the people who buy, follow and care about Southern African Development Community in South Africa — modelled from more than twelve digital signal sources. Southern African Development Community has an estimated audience of 2,845,612 people in South Africa.
Southern African Development Community has an estimated audience of 2,845,612 people in South Africa. 51.4% are female, 48.6% are male, average age 38.5.
Demographically, the Southern African Development Community audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Individualism.
The key figures that characterise the Southern African Development Community profile in South Africa.
51.4% are female, 48.6% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 38.5 |
| Estimated audience size | 2,845,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Southern African Development Community audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 69.7% |
| Angola | 10.5% |
| France | 3.6% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.18× | |
| Individualism | JOY | 1.06× | |
| Tradition | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Extroversion | THRILL | 0.86× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Southern African Development Community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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