Rascasse Audience Intelligence

Swaziland Audience in South Africa

A data profile of the people who buy, follow and care about Swaziland in South Africa — modelled from more than twelve digital signal sources. Swaziland has an estimated audience of 2,943,780 people in South Africa.

#18among POI in South Africa
#18in Travel & Leisure

Swaziland has an estimated audience of 2,943,780 people in South Africa. 52.1% are female, 47.9% are male, average age 38.3.

Demographically, the Swaziland audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Individualism.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Swaziland profile in South Africa.

Audience size
2.9M
in South Africa
Gender
52.1%♀
47.9% male
Age
38.3
average years
Country rank
#154
POI in South Africa
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swaziland fans

52.1% are female, 47.9% are male, average age 38.3.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Swaziland audience in South Africa
MetricValue
Female52.1%
Male47.9%
Average age38.3
Estimated audience size2,943,780
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Swaziland audience in South Africa
Age bracketShare%
16-1918%
20-2928%
30-3918%
40-4914%
50+22%
Fig. 04

Worldwide distribution

74.1%

of the worldwide Swaziland audience comes from South Africa.

Worldwide audience distribution share by country for Swaziland
CountryShare
South Africa74.1%
United States3.0%
United Kingdom2.4%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swaziland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swaziland audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.12×
IndividualismJOY1.07×
SpiritualityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swaziland audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
Risk AppetiteTHRILL0.86×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Swaziland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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