A data profile of the people who buy, follow and care about Meme in South Africa — modelled from more than twelve digital signal sources. Meme has an estimated audience of 1,246,316 people in South Africa.
Meme has an estimated audience of 1,246,316 people in South Africa. 52.0% are female, 48.0% are male, average age 31.0. Top brand affinities: Sarcasm, Anti-lock braking system, Late-night talk show, Buddhism, Emma Watson.
Top brand affinities include Sarcasm, Anti-lock braking system, Late-night talk show, with strongest over-indexing on Sarcasm (2.15× the country average).
Demographically, the Meme audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Meme fan in South Africa is balanced, around 31.0 years old, with strong Extroversion tendencies and a notable affinity for Sarcasm.
The key figures that characterise the Meme profile in South Africa.
52.0% are female, 48.0% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 31.0 |
| Estimated audience size | 1,246,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 24% | |
| 30-39 | 12% | |
| 40-49 | 8% | |
| 50+ | 12% |
of the worldwide Meme audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 5.0% |
| Brazil | 4.8% |
The strongest cross-interests of the Meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarcasm | Politics & Society | 2.15× | ||
| 02 | Player versus player | Games | 2.01× | ||
| 03 | Criticism of religion | Politics & Society | 2.00× | ||
| 04 | Emma Watson | Movies & TV | 1.97× | ||
| 05 | Cypress Hill | Music & Radio | 1.90× | ||
| 06 | Buffy the Vampire Slayer | Movies & TV | 1.81× | ||
| 07 | Late-night talk show | Movies & TV | 1.79× | ||
| 08 | Vikings (TV series) | Movies & TV | 1.78× | ||
| 09 | Anti-lock braking system | Cars & Mobility | 1.77× | ||
| 10 | Goth subculture | Fashion & Accessoires | 1.73× | ||
| 11 | Will Ferrell | Movies & TV | 1.67× | ||
| 12 | Alanis Morissette | Music & Radio | 1.67× | ||
| 13 | Electronic Arts | Games | 1.59× | ||
| 14 | Sons of Anarchy | Movies & TV | 1.58× | ||
| 15 | Buddhism | Health | 1.57× | ||
| 16 | Mayhem (band) | Music & Radio | 1.54× | ||
| 17 | Gender equality | Politics & Society | 1.53× | ||
| 18 | Deutsche Welle | Music & Radio | 1.53× | ||
| 19 | The 100 (TV series) | Movies & TV | 1.52× | ||
| 20 | Britpop | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.23× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.86× | |
| Urban Lifestyle | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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