A data profile of the people who buy, follow and care about Internet meme in South Africa — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 964,209 people in South Africa.
Internet meme has an estimated audience of 964,209 people in South Africa. 51.5% are female, 48.5% are male, average age 32.4. Top brand affinities: TikTok, Laughter, Anthropology, Evolutionary psychology, Natural selection.
Top brand affinities include TikTok, Laughter, Anthropology, with strongest over-indexing on TikTok (1.53× the country average).
Demographically, the Internet meme audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Internet meme fan in South Africa is balanced, around 32.4 years old, with strong Spirituality tendencies and a notable affinity for TikTok.
The key figures that characterise the Internet meme profile in South Africa.
51.5% are female, 48.5% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 32.4 |
| Estimated audience size | 964,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 27% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 13% |
of the worldwide Internet meme audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 26.5% |
| China | 11.2% |
| Japan | 7.2% |
The strongest cross-interests of the Internet meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IShowSpeed | Internet & Social Media | 2.73× | ||
| 02 | Evolutionary psychology | Health | 2.25× | ||
| 03 | Natural selection | Politics & Society | 2.14× | ||
| 04 | Anthropology | Business & Career | 1.98× | ||
| 05 | Internet slang | Internet & Social Media | 1.94× | ||
| 06 | Irony | Movies & TV | 1.89× | ||
| 07 | Humorism | Literature | 1.88× | ||
| 08 | Illuminati (comics) | Literature | 1.85× | ||
| 09 | Jensen Ackles | Movies & TV | 1.81× | ||
| 10 | Texting | Technology & Electronics | 1.78× | ||
| 11 | Dylan O’Brien | Movies & TV | 1.69× | ||
| 12 | Tumblr | Internet & Social Media | 1.62× | ||
| 13 | Thai language | Politics & Society | 1.62× | ||
| 14 | Sarcasm | Politics & Society | 1.60× | ||
| 15 | Facts | Business & Career | 1.56× | ||
| 16 | Free will | Politics & Society | 1.54× | ||
| 17 | TikTok | Internet & Social Media | 1.53× | ||
| 18 | Laughter | Movies & TV | 1.53× | ||
| 19 | Angela White (athlete) | Movies & TV | 1.52× | ||
| 20 | Michael B. Jordan | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Travelling | THRILL | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.64× | |
| Social Media Usage | JOY | 0.73× | |
| Travelling | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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