A data profile of the people who buy, follow and care about Internet meme in Australia — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 3,686,492 people in Australia.
The average Internet meme fan in Australia is 35.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Gaming computer, Twitch, Anime convention, with strongest over-indexing on Gaming computer (1.67× the country average).
Demographically, the Internet meme audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Internet meme fan in Australia is balanced, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Gaming computer.
The key figures that characterise the Internet meme profile in Australia.
48.7% are female, 51.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 35.7 |
| Estimated audience size | 3,686,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Internet meme audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.5% |
| China | 11.2% |
| Japan | 7.2% |
Where the Internet meme audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.10× | |
| 02 | Western Australia | ~400K | 0.99× | |
| 03 | Tasmania | ~80K | 0.99× | |
| 04 | Australian Capital Territory | ~80K | 0.99× | |
| 05 | South Australia | ~300K | 0.98× | |
| 06 | Queensland | ~800K | 0.93× | |
| 07 | Victoria | ~900K | 0.84× | |
| 08 | New South Wales | ~1M | 0.78× |
The strongest cross-interests of the Internet meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IShowSpeed | Internet & Social Media | 1.72× | ||
| 02 | Deepfake | Internet & Social Media | 1.70× | ||
| 03 | Gaming computer | Technology & Electronics | 1.67× | ||
| 04 | PC Gamer | Games | 1.65× | ||
| 05 | Minecraft | Games | 1.60× | ||
| 06 | Survival game | Games | 1.60× | ||
| 07 | Razer Inc. | Technology & Electronics | 1.59× | ||
| 08 | Twitch | Games | 1.58× | ||
| 09 | Epic Games | Games | 1.57× | ||
| 10 | Call of Duty: Black Ops | Games | 1.57× | ||
| 11 | Akshay Kumar | Movies & TV | 1.54× | ||
| 12 | PlayStation 3 | Games | 1.54× | ||
| 13 | Anime convention | Literature | 1.53× | ||
| 14 | Tabletop role-playing game | Games | 1.53× | ||
| 15 | Crunchyroll | Games | 1.53× | ||
| 16 | Boyfriend | Kids & Family | 1.53× | ||
| 17 | JoJo's Bizarre Adventure | Literature | 1.53× | ||
| 18 | Nintendo Switch | Games | 1.52× | ||
| 19 | The Legend of Zelda | Games | 1.51× | ||
| 20 | Multiplayer online battle arena | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Social Media Usage | JOY | 1.03× | |
| Extroversion | THRILL | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.70× | |
| Travelling | THRILL | 0.76× |
Internet meme has an estimated audience of 3,686,492 people in Australia, concentrated in New South Wales and Victoria.
48.7% of Internet meme fans are female, 51.3% are male, with an average age of 35.7 years.
Internet meme fans show strongest brand affinity for Gaming computer (1.67×), Twitch (1.58×), and Anime convention (1.53×) over the country average.
Internet meme fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Internet meme itself, the audience over-indexes on Twitch (1.58×), Anime convention (1.53×), Minecraft (1.6×), and Tabletop role-playing game (1.53×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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