A data profile of the people who buy, follow and care about Internet meme in Italy — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 4,969,877 people in Italy.
The average Internet meme fan in Italy is 35.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include TikTok, Consumer electronics, Twitch, with strongest over-indexing on TikTok (3.03× the country average).
Demographically, the Internet meme audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Internet meme fan in Italy is balanced, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Internet meme profile in Italy.
50.7% are female, 49.3% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 35.9 |
| Estimated audience size | 4,969,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Internet meme audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.5% |
| China | 11.2% |
| Japan | 7.2% |
Where the Internet meme audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.10× | |
| 02 | Calabria | ~200K | 1.05× | |
| 03 | Umbria | ~80K | 1.04× | |
| 04 | Sardinia | ~100K | 1.02× | |
| 05 | Abruzzo | ~100K | 1.02× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 07 | Basilicata | ~50K | 1.01× | |
| 08 | Molise | ~20K | 1.01× | |
| 09 | Liguria | ~100K | 1.00× | |
| 10 | Marche | ~100K | 1.00× | |
| 11 | Aosta Valley | ~10K | 1.00× | |
| 12 | Puglia | ~300K | 0.98× | |
| 13 | Campania | ~500K | 0.96× | |
| 14 | Sicilia | ~400K | 0.96× | |
| 15 | Piedmont | ~400K | 0.96× | |
| 16 | Tuscany | ~300K | 0.96× | |
| 17 | Emilia-Romagna | ~400K | 0.95× | |
| 18 | Veneto | ~400K | 0.95× | |
| 19 | Lazio | ~600K | 0.91× | |
| 20 | Lombardy | ~700K | 0.85× |
The strongest cross-interests of the Internet meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gaming computer | Technology & Electronics | 3.41× | ||
| 02 | Twitch | Games | 3.28× | ||
| 03 | TikTok | Internet & Social Media | 3.03× | ||
| 04 | PC game | Games | 2.95× | ||
| 05 | Anime convention | Literature | 2.84× | ||
| 06 | Emotional intelligence | Health | 2.50× | ||
| 07 | Home business | Business & Career | 2.50× | ||
| 08 | Anime and manga fandom | Literature | 2.43× | ||
| 09 | Gamer | Games | 2.27× | ||
| 10 | Stranger Things | Movies & TV | 2.14× | ||
| 11 | Self-love | Health | 2.02× | ||
| 12 | Mobile game | Games | 1.97× | ||
| 13 | Podcast | Music & Radio | 1.84× | ||
| 14 | Livemusic | Music & Radio | 1.83× | ||
| 15 | Uomini e Donne | Movies & TV | 1.77× | ||
| 16 | Superman | Movies & TV | 1.77× | ||
| 17 | Harry Potter | Movies & TV | 1.76× | ||
| 18 | Anime movies | Movies & TV | 1.60× | ||
| 19 | Take-out | Food & Beverages | 1.60× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Social Media Usage | JOY | 1.35× | |
| Urban Lifestyle | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Indulgence | JOY | 0.82× |
Internet meme has an estimated audience of 4,969,877 people in Italy, concentrated in Lombardy and Lazio.
50.7% of Internet meme fans are female, 49.3% are male, with an average age of 35.9 years.
Internet meme fans show strongest brand affinity for TikTok (3.03×), Consumer electronics (1.51×), and Twitch (3.28×) over the country average.
Internet meme fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Internet meme itself, the audience over-indexes on Consumer electronics (1.51×), Twitch (3.28×), Harry Potter (1.76×), and Mobile game (1.97×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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