A data profile of the people who buy, follow and care about Facebook in South Africa — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 3,564,305 people in South Africa.
Facebook has an estimated audience of 3,564,305 people in South Africa. 51.9% are female, 48.1% are male, average age 36.3. Top brand affinities: Metropolitan Opera, Lincoln Center, Opera (web browser), Tile-matching video game, Bubble Shooter.
Top brand affinities include Metropolitan Opera, Lincoln Center, Opera (web browser), with strongest over-indexing on Metropolitan Opera (1.74× the country average).
Demographically, the Facebook audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Facebook fan in South Africa is balanced, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for Metropolitan Opera.
The key figures that characterise the Facebook profile in South Africa.
51.9% are female, 48.1% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 36.3 |
| Estimated audience size | 3,564,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Facebook audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 9.5% |
| China | 3.5% |
| Japan | 2.0% |
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tile-matching video game | Games | 1.89× | ||
| 02 | Opera News | News | 1.85× | ||
| 03 | Lincoln Center | Arts & Culture | 1.79× | ||
| 04 | Metropolitan Opera | Arts & Culture | 1.74× | ||
| 05 | Bubble Shooter | Games | 1.62× | ||
| 06 | Opera (web browser) | Internet & Social Media | 1.59× | ||
| 07 | Closed-circuit television camera | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.49× | |
| Travelling | THRILL | 0.41× | |
| Patriotism | CONSERVATISM | 0.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.27× | |
| Social Media Usage | JOY | 0.34× | |
| Patriotism | CONSERVATISM | 0.35× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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